Brawl Stars Scores $200 Million Worldwide in Four Months

Key insights

6 takeaways

01
Supercell’s Brawl Stars grossed $200 million in worldwide player spending across the App Store and Google Play within its first four months following its December 12, 2018, global launch.
02
The game’s revenue performance significantly outperformed competitors, generating five times the $40 million grossed by PUBG Mobile during its own comparable four-month post-launch window (excluding China).
03
The United States and South Korea are the top-spending markets, accounting for 21% ($42 million) and 19% ($38 million) of total revenue, respectively.
04
Brawl Stars has achieved over 87 million global installs since its release.
05
In Q1 2019, Brawl Stars ranked as the No. 11 mobile game globally by revenue, outperforming established Supercell titles Clash of Clans (No. 12) and Clash Royale (No. 22).
06
The game secured the No. 8 spot for global mobile game installs during the first quarter of 2019.

Summary

Supercell’s mobile title Brawl Stars achieved significant commercial success within its first four months of global availability, grossing $200 million in worldwide player spending across the Apple App Store and Google Play. Launched on December 12, 2018, the game demonstrated rapid monetization, adding $50 million in revenue during the month following its initial 90-day performance period. This trajectory highlights the game's strong market penetration, as it outperformed other major mobile titles, such as PUBG Mobile, which grossed $40 million during its comparable four-month launch window outside of China.

Geographically, the United States and South Korea emerged as the primary revenue drivers, accounting for 21 percent and 19 percent of total spending, respectively. While the U.S. maintained a slight lead in cumulative revenue, South Korea demonstrated higher engagement in the most recent month of the study, contributing 27 percent of spending compared to 17 percent from the U.S. market. By the end of the first quarter of 2019, the game had accumulated over 87 million global installs.

The analysis, derived from Sensor Tower Store Intelligence data, positions Brawl Stars as a top-tier performer within Supercell’s portfolio. During the first quarter of 2019, the title ranked 11th in global revenue and 8th in global installs, surpassing established Supercell franchises such as Clash of Clans and Clash Royale. These findings underscore the game's role as a primary revenue engine for the publisher shortly after its global release.