Roblox Revenue Grew 40% Year-Over-Year in Q1, Adding $107 Million on Mobile

Key insights

6 takeaways

01
Roblox generated $107 million in worldwide mobile revenue during Q1 2019, marking a 40% increase compared to the $76.6 million earned in Q1 2018.
02
Quarter-over-quarter mobile revenue grew 17% from the $91.3 million recorded in Q4 2018.
03
The United States is the primary market for Roblox, accounting for 67% of Q1 2019 revenue ($71.7 million) and $476 million of the game's $700 million in lifetime mobile gross revenue.
04
In Q1 2019, Roblox ranked as the No. 18 grossing game globally and the No. 3 grossing game in the United States, trailing only Candy Crush Saga and Fortnite.
05
Great Britain represented the second-largest market for the game in Q1 2019, contributing $7.5 million or approximately 7% of total quarterly revenue.
06
Roblox has reached a cumulative total of more than 227 million mobile downloads to date.

Summary

Roblox experienced significant financial growth in the first quarter of 2019, driven by strong performance in the mobile gaming sector. Global player spending on the platform reached $107 million during this period, representing a 40 percent increase compared to the same quarter in the previous year, when revenue stood at $76.6 million. This upward trajectory also reflects a 17 percent growth rate when measured against the fourth quarter of 2018.

The analysis, based on data from the Apple App Store and Google Play, highlights the platform's robust market position. Globally, Roblox ranked as the 18th highest-grossing game and the 23rd highest-grossing app overall for the quarter. Within the United States, the platform achieved even higher prominence, securing the third position for game spending and the seventh position for overall app revenue. The United States remains the primary market for the title, contributing 67 percent of total quarterly revenue, or approximately $71.7 million, while Great Britain followed as the second-largest market with $7.5 million.

These figures contribute to a broader historical success for the sandbox MMO, which has accumulated an estimated $700 million in global mobile revenue to date. With over 227 million all-time downloads, the platform continues to demonstrate sustained engagement through its user-generated content model. The findings rely on proprietary store intelligence estimates to track consumer spending trends across international mobile markets during the early months of 2019.