Century Games
Company38 documents
Documents about Century Games
Deconstructor of Fun67 min
TWIG #324: Netflix Games Build Back Better Plan, Launch of DC Dark Legion and Death of Fragpunk
The gaming industry is currently undergoing a period of structural recalibration, characterized by a cooling of venture capital interest and a shift away from high-budget console ambitions toward more sustainable, platform-integrated models.
- Venture capital interest in gaming is cooling as major investors like a16z pivot toward broader artificial intelligence applications, ending the era of aggressive gaming-specific funding cycles.
- Netflix is abandoning high-budget AAA console ambitions to focus on narrative, party, and family-oriented gaming, though it faces internal challenges reconciling film-centric corporate culture with interactive development.
- The mobile strategy market is moving away from dated 4X structures, causing titles like DC Dark Legion to falter while competitors like Century Games succeed by prioritizing accessible gameplay mechanics.
Deconstructor of FunMar 2025
Article
2024 H2 South Korea Mobile Games Recap
The South Korean mobile gaming market demonstrated resilience throughout the second half of 2024, maintaining a stable revenue level of approximately $2.8 billion despite a slight year-over-year decline.
- The South Korean mobile game market generated approximately $2.8 billion in revenue in H2 2024, maintaining a stable level despite a slight decrease from the previous year, which is attributed to currency exchange rates.
- iOS's share of the South Korean mobile game market significantly increased in H2 2024, with its revenue contribution rising by 12% and download share also increasing by 12%, while Android's share decreased by 9% in revenue and 6.9% in downloads.
- Smilegate re-entered the top 10 mobile game publishers in South Korea for the first time in six years (since H2 2018), driven by the success of its new game, 'Lord Nine,' which ranked 5th in revenue and 1st in revenue growth for H2 2024.
Sensor TowerJan 2025
Two & a Half Gamers39 min
Softlaunch Sonar #5: More Whiteout survival-like games coming!
The mobile gaming landscape is currently defined by a rapid cycle of iteration and cross-genre hybridization.
- Major Chinese developers including Century Games, FunPlus, and 37Games are aggressively diversifying their portfolios by expanding from 4X strategy into casual genres like puzzle, merge, and renovation.
- The mobile market is seeing a surge in 'Whiteout Survival-like' 4X strategy titles, characterized by high-frequency development cycles and rigorous testing of themes and user interfaces.
- Developers are increasingly integrating complex PC-inspired mechanics, such as roguelike inventory management systems, into mobile tower defense and RPG titles to improve long-term engagement.
Two & a Half GamersAug 2024
Article
Tencent Leads Mobile Publishers by Revenue: H1 2024
Tencent maintains its dominant position in the global mobile gaming market, leading the industry in revenue for the first half of 2024.
- Tencent dominated the mobile gaming market in the first half of 2024, generating $3.2 billion in in-app purchase revenue.
- Scopely secured the second position with $931 million in revenue, nearly tripling its performance compared to the same period in 2023 due to the success of Monopoly Go!.
- NetEase ($912 million), Playrix ($873 million), and miHoYo ($764 million) rounded out the top five highest-grossing mobile publishers.
Game World ObserverJul 2024
Article
Frozen City: Doubling Player LTV Through LiveOps
Century Games has successfully transitioned the mobile title Frozen City from an initial aggressive user acquisition phase into a sustainable operational lifecycle.
- Century Games doubled the lifetime value (LTV) of the mobile title Frozen City by transitioning from aggressive user acquisition to a sustainable, event-driven LiveOps model.
- The developer utilizes a high-frequency, multi-layered event matrix—including regular, weekend, and seasonal rotations—to combat player progression fatigue.
- The game’s operational framework integrates permanent collectible systems, gacha-based albums, and a unified progression pass to create a cohesive, long-term engagement loop.
AppMagicJun 2024
Two & a Half Gamers52 min
Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56)
Century Games has experienced rapid financial expansion, with monthly revenues surging from $1 million in 2020 to $21 million by early 2023.
- Century Games is missing significant revenue potential in Frozen City by failing to implement robust ad monetization, leaving an estimated $2.6 million per month on the table based on current DAU levels.
- Whiteout Survival is outperforming Frozen City in early retention metrics, with Day 1 retention at 58% compared to Frozen City's 51% and Day 7 retention at 30% versus 22%.
- Frozen City has reached a scale of 4.2 million players, split evenly between iOS and Android, yet the developers have prioritized IAP revenue from whales over ad-based monetization.
Two & a Half GamersMay 2024
Naavik74 min
Century Games: How a Top 20 Mobile Publisher Found Success on Roblox
Century Games has successfully transitioned from a traditional mobile-first publisher to a prominent developer within the Roblox ecosystem.
- Century Games transitioned from mobile-first development to Roblox by abandoning rigid, curated onboarding in favor of social-first mechanics and peer-to-peer learning.
- Strategic brand integrations within high-traffic titles like Livetopia outperform standalone branded experiences by leveraging existing player affinity to reduce acquisition costs.
- Data-driven features, specifically deep avatar customization, have been shown to increase average session lengths on the platform by up to 30%.
NaavikMar 2024
Article
The 4X Evolution of Century Games
Century Games has successfully redefined the 4X strategy genre by integrating team-battler mechanics and idle-style onboarding into its flagship title, Whiteout Survival.
- Whiteout Survival became the highest-grossing strategy game in South Korea by September 2023, generating more than double the revenue of the second-place title, Top War: Battle Game.
- To combat high User Acquisition (UA) costs in a post-IDFA environment, Century Games utilized a 'bait and switch' strategy by using an idle survival-builder hook (similar to Frozen City) to attract players before transitioning them into a deep 4X multiplayer metagame.
- 4X games represent the highest spending depth in mobile gaming, and Whiteout Survival achieved significant revenue growth throughout 2023 despite starting from zero in January.
NaavikMar 2024
Deconstructor of Fun56 min
Product Deep Dive: Whiteout Survival's $400M Loot (Century Games)
Whiteout Survival has emerged as a dominant force in the global mobile strategy market, generating approximately $235 million in in-app purchase revenue over a recent six-month period.
- Whiteout Survival generated approximately $235 million in in-app purchase revenue over a recent six-month period, establishing it as a dominant force in the global mobile strategy market.
- The game achieves broad market appeal by blending 4X strategy mechanics with RPG elements and idle resource management, lowering entry barriers through intuitive UI and visual signposting.
- Monetization is driven by a multi-layered economy that anchors value at a $5 price point while utilizing gacha hero collection, VIP systems, subscriptions, and time-skip mechanics.
Deconstructor of FunFeb 2024
Article
2023 Korean Mobile Game Publisher Rankings
The 2023 Korean mobile game market analysis evaluates publisher performance through download and revenue rankings, highlighting a shifting competitive landscape between domestic and international firms.
- The share of overseas mobile game publishers in the total revenue of the top 10 mobile game publishers in the Korean market reached a record high of 20% in 2023, nearly doubling from 11% in 2022. This is the highest figure since 2019, indicating a growing role for foreign publishers.
- Four overseas publishers (miHoYo, 37GAMES, Century Games, Tencent) were in the top 10 revenue rankings in 2023, up from three in 2022. miHoYo was the highest-earning overseas publisher, with two titles in the top revenue rankings.
- NCSOFT maintained its #1 position in mobile game publisher revenue in the Korean market from 2018 to 2023, driven by its Lineage mobile series (Lineage M, Lineage W, Lineage2M).
Sensor TowerJan 2024
PocketGamer.biz15 min
Assetario’s Matej Novak On Using Machine Learning To Predict Player Needs And Make A Profit
Assetario provides machine learning as a service to mobile game publishers, focusing on predictive analytics to optimize monetization, user acquisition, and pricing strategies.
- Assetario’s machine learning platform enables mobile game publishers to increase player lifetime value (LTV) by up to 30%, as demonstrated by clients like Century Games.
- The platform utilizes predictive analytics to identify individual player spending patterns and needs within the first 24 hours of gameplay, allowing for immediate optimization of user acquisition campaigns.
- Assetario automates monetization strategies including personalized in-app purchase offers, global pricing adjustments based on regional economic indicators like GDP per capita, and user acquisition forecasting.
PocketGamer.bizMar 2023
Article
Global Mobile Games in February 2023
The February 2023 global mobile games snapshot highlights significant shifts in advertising spend, revenue generation, and download volumes across key markets.
- Established IPs and aggressive media buying drove significant revenue spikes, exemplified by Dragon Ball Z Dokkān Battle’s 106% month-over-month revenue surge and the $14.1 million generated by the MMO Kalyz Fu Shuo in select Asian markets.
- Video advertising remains the dominant user acquisition strategy, with A PLUS JAPAN’s Street Fighter launch deploying 3,400 deduplicated creatives (72.35% video) and Modo Global’s Rage Mage utilizing nearly 5,000 creatives (83.6% video).
- Live operations and seasonal events are critical for revenue growth, as seen in Family Island’s $11.6 million performance during a Valentine’s event and Frozen City’s 37.5% revenue increase to $5 million.
SocialPetaMar 2023