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Cover of Gamecity Hamburg and Hamburg Game Studios at Gamescom 2024
Article

Gamecity Hamburg and Hamburg Game Studios at Gamescom 2024

Gamecity Hamburg facilitates the participation of five local indie studios at Gamescom 2024, held in Cologne from August 21 to 25.

  • Gamecity Hamburg supported five local indie studios at Gamescom 2024, held in Cologne from August 21 to 25, by providing exhibition space at the Indie Arena Booth.
  • The initiative is part of a 'Road to' program that provides delegation packages and professional workshops to help Hamburg-based developers secure networking and business opportunities.
  • The five featured indie projects include Godcomplex Games (Stack 'Em Up), Markus Koepke (Journey Beyond the Edge of the World), Pipapo Games (Map Map - A Game About Maps), Slime King Games (Under the Island), and Sven Ahlgrimm and Mathilde Hoffmann (ODDADA).
Gamecity HamburgJul 2024
Cover of ESE Entertainment Sells Remaining Interest in GameAddik
Article

ESE Entertainment Sells Remaining Interest in GameAddik

ESE Entertainment has finalized a definitive share purchase agreement to divest its remaining 30% interest in the gaming-focused advertising agency GameAddik.

  • ESE Entertainment has entered a definitive agreement to sell its remaining 30% stake in the gaming marketing agency GameAddik to BPV Games Limited Partnership for approximately $4 million CAD ($2.92 million USD).
  • This transaction follows ESE Entertainment's initial sale of a 70% interest in GameAddik to BPV Games in August 2023.
  • The deal includes a final holdback payment of $548,000 CAD ($401,000 USD) scheduled for release on August 14, 2024.
The Esports AdvocateJul 2024
Cover of Heinz, Logitech G, and Secretlab Partner With Esports World Cup
Article

Heinz, Logitech G, and Secretlab Partner With Esports World Cup

The Esports World Cup Foundation has secured partnerships with Heinz, Logitech G, and Secretlab, naming them official event suppliers for the multi-week tournament held in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.

  • The Esports World Cup, a multi-week tournament in Riyadh, Saudi Arabia, has signed Heinz, Logitech G, and Secretlab as official event suppliers.
  • The event features a total prize pool of $60 million USD and runs from July 3 to August 25, 2024.
  • Logitech G will provide equipment from its PRO SERIES line for competitors and host an on-site booth for fan engagement.
The Esports AdvocateJul 2024
Cover of Esports Charts Partners With Esports World Cup
Article

Esports Charts Partners With Esports World Cup

Esports Charts has entered into a partnership with the Esports World Cup (EWC) to provide comprehensive viewership analytics for the 2024 competition.

  • Esports Charts has partnered with the Esports World Cup (EWC) 2024 to provide comprehensive viewership analytics for the multi-week competition.
  • The Esports World Cup is a multi-discipline event held in Riyadh, Saudi Arabia, running from July 3 to August 25, 2024, with an overall prize pool of $60 million USD.
  • The event is funded by the Saudi Arabian government and facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
The Esports AdvocateJul 2024
Cover of BP Awards
Article

BP Awards

The media platform Breaking Point, in collaboration with the commentary channel The Flank, has announced the inaugural BP Awards to recognize excellence within the 2024 Call of Duty: Modern Warfare 3 competitive scene.

  • Breaking Point and The Flank have partnered to launch the BP Awards, a community-led initiative honoring top talent in the 2024 Call of Duty: Modern Warfare 3 competitive scene.
  • The awards ceremony will be streamed on Twitch and YouTube on August 2, 2024, following a preview event scheduled for July 26.
  • Award winners will be determined through a combination of community voting and a panel consisting of Call of Duty League coaches, professional players, and media representatives.
Breaking PointJul 2024
Cover of Unilever Brings Top Brands to Esports World Cup
Article

Unilever Brings Top Brands to Esports World Cup

The Esports World Cup Foundation has secured a sponsorship agreement with Unilever, featuring the company’s CLEAR MEN Shampoo and AXE Body Spray brands.

  • Unilever brands CLEAR MEN Shampoo and AXE Body Spray have signed on as official partners for the Esports World Cup in Riyadh, Saudi Arabia.
  • The Esports World Cup is a multi-week, multi-discipline event running from July 3 to August 25, 2024.
  • While financial terms were not disclosed, the partnership aims to reach the 18-24 male demographic in the region through venue branding, broadcast presence, and on-site product activations.
The Esports AdvocateJul 2024
Cover of TikTok Partners With the Esports World Cup
Article

TikTok Partners With the Esports World Cup

TikTok has entered into a strategic partnership with the Esports World Cup (EWC) Foundation to serve as a digital platform for the inaugural eight-week international competition held in Riyadh, Saudi Arabia.

  • TikTok has entered a partnership with the Esports World Cup to serve as a content platform for the eight-week tournament held in Riyadh, Saudi Arabia.
  • The Esports World Cup runs from July 3 to August 25, 2024, and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi government-owned Savvy Games Group.
  • TikTok will launch a dedicated in-app EWC Hub to aggregate content from broadcasters, teams, and players, while also producing exclusive behind-the-scenes reports and live broadcasts.
The Esports AdvocateJul 2024
Cover of Aramco Named Main Partner of Esports World Cup
Article

Aramco Named Main Partner of Esports World Cup

The Esports World Cup Foundation has entered into a strategic partnership with Aramco, the government-owned petroleum and natural gas company, designating the energy firm as a main partner for the inaugural Esports World Cup.

  • Aramco has been named a main partner of the Esports World Cup, a multi-week competition taking place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
  • As part of the partnership, Aramco will serve as the official title partner of the 'Aramco SIM Arena,' a dedicated space featuring racing simulators for community tournaments.
  • The Esports World Cup is funded by a grant from the Saudi Arabian government and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
The Esports AdvocateJul 2024
Cover of HONOR Named Main Partner of Esports World Cup
Article

HONOR Named Main Partner of Esports World Cup

The Esports World Cup Foundation has secured a partnership with global mobile phone manufacturer HONOR, naming the company a main partner for the inaugural Esports World Cup.

  • HONOR has been named a main partner of the Esports World Cup, which takes place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
  • The HONOR 200 Pro smartphone will serve as the official device for mobile esports competitions, including Free Fire, Honor of Kings, and the Women’s ML:BB tournament.
  • The Esports World Cup is funded by a grant from the Saudi Arabian government and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
The Esports AdvocateJul 2024
Cover of Star Sports Network Secures Esports World Cup Media Rights
Article

Star Sports Network Secures Esports World Cup Media Rights

Star Sports Network, a subsidiary of Disney Star, has secured the exclusive media rights to broadcast the Esports World Cup within India.

  • Star Sports Network, a subsidiary of Disney India, has secured the exclusive broadcasting rights for the Esports World Cup in India.
  • The Esports World Cup is a multi-week, multi-discipline tournament taking place in Riyadh, Saudi Arabia, running from July 3 to August 25, 2024.
  • Financial terms of the media rights agreement between Star Sports Network and the Esports World Cup Foundation were not disclosed.
The Esports AdvocateJul 2024
Cover of Esports World Cup Partners With LG UltraGear
Article

Esports World Cup Partners With LG UltraGear

The Esports World Cup Foundation has secured a partnership with LG UltraGear, designating the brand as the main partner and exclusive gaming monitor sponsor for the inaugural Esports World Cup.

  • The Esports World Cup Foundation has named LG UltraGear as the exclusive gaming monitor sponsor and a main partner for the inaugural Esports World Cup.
  • The competition will take place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
  • LG UltraGear will supply approximately 990 of its 32GS95UE OLED gaming monitors for use during tournament matches and at interactive brand booths.
The Esports AdvocateJun 2024
Cover of Star Sports to Broadcast BGMS Season 3
Article

Star Sports to Broadcast BGMS Season 3

NODWIN Gaming has secured a broadcast partnership with the Star Sports network for the third consecutive year to air the Battlegrounds Mobile India Masters Series (BGMS) Season 3.

  • NODWIN Gaming has secured a broadcast deal with Star Sports to televise the Battlegrounds Mobile India Masters Series (BGMS) Season 3 for the third consecutive year.
  • The tournament is scheduled to be broadcast live on the Star Sports network from July 19 to August 11, 2024.
  • TVS Raider has been named the official mobility partner for the event, and Philips OneBlade has been signed as the official styling partner.
The Esports AdvocateJun 2024