Star Sports to Broadcast BGMS Season 3

Key insights

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Continued collaboration

NODWIN Gaming secured a broadcast deal with Star Sports for BGMS Season 3.

This marks the third consecutive year the Battlegrounds Mobile India Masters Series (BGMS) will be televised.

New sponsors

TVS Raider and Philips OneBlade are official partners for BGMS Season 3.

TVS Raider is the official mobility partner, and Philips OneBlade is the official styling partner. These partnerships underscore the commercial viability of mobile esports.

Official Partners. TVS Raider has been named the official mobility partner, and Philips OneBlade has been signed as the official styling partner for the event.

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Summary

NODWIN Gaming has secured a broadcast partnership with the Star Sports network for the third consecutive year to air the Battlegrounds Mobile India Masters Series (BGMS) Season 3. The tournament is scheduled to be televised across India from July 19 to August 11, 2024. This ongoing collaboration highlights the continued integration of esports into mainstream sports broadcasting within the South Asian market, aiming to engage a younger, tech-savvy demographic.

In addition to the broadcast agreement, NODWIN Gaming has finalized commercial partnerships with TVS Raider, serving as the official mobility partner, and Philips OneBlade, acting as the official styling partner. While the financial terms of the media rights deal and the corporate sponsorships remain undisclosed, the partnership underscores the commercial viability of high-profile mobile esports events in the region.

The initiative reflects a broader strategic effort by Star Sports to bridge the gap between traditional sports and competitive gaming. By leveraging the significant viewership accumulated during the previous two seasons, the network intends to maintain its commitment to sports entertainment through high-octane esports content. Further details regarding the tournament format, participating teams, and the total prize pool are expected to be released in the lead-up to the event.