Heinz, Logitech G, and Secretlab Partner With Esports World Cup

The Esports World Cup Foundation has secured partnerships with Heinz, Logitech G, and Secretlab, naming them official event suppliers for the multi-week tournament held in Riyadh, Saudi Arabia, from July 3 to August 25, 2024. While the financial terms of these agreements remain undisclosed, the collaboration integrates these brands into the event’s infrastructure and fan engagement strategy.

Each partner provides specialized support for the competition. Logitech G serves as the official equipment provider, supplying its PRO SERIES line of peripherals, including keyboards, headsets, and racing equipment, while also hosting on-site fan activations. Secretlab acts as the official chair supplier, commemorating the event with a limited-edition TITAN Evo gaming chair. Heinz focuses on consumer engagement through on-site product sampling and marketing activations. These brands will receive visibility through broadcast integration, social media promotion, and physical signage at the venue.

The Esports World Cup is a significant international tournament featuring a $60 million USD prize pool across 21 different game titles. The event is funded by a grant from the Saudi Arabian government and is facilitated by the ESL FACEIT Group, a subsidiary of the state-owned Savvy Games Group. This partnership announcement highlights the ongoing expansion of the tournament’s commercial ecosystem as it seeks to establish a major presence in the global esports landscape.