2015
Company
Documents about 2015
PG Connects London 2015, the power of Wither and bye-bye Keith
The mobile gaming industry in late 2014 is characterized by significant shifts in user acquisition strategies, data analytics, and monetization design.
- Facebook dominates mobile game user acquisition, accounting for approximately one-third of all industry spending on marketing.
- Major publishers are creating an inflationary cycle in user acquisition costs, where high-monetizing titles like King’s Candy Crush Soda Saga use aggressive spending to saturate channels and price out smaller developers.
- SimilarWeb has entered the mobile app analytics sector with $15 million in funding to provide developers with granular data on traffic sources, specifically distinguishing between organic, viral, and paid acquisition.
The Chinese PS Vita? The iReadyGo Much i5
Snail Games, a prominent Chinese PC MMOG publisher, is expanding its footprint into the mobile sector by introducing the iReadyGo Much i5, a dedicated gaming smartphone.
- Snail Games is vertically integrating its business model by acting as a hardware manufacturer, mobile service provider, and software publisher through the launch of the iReadyGo Much i5 smartphone.
- The iReadyGo Much i5 is a dedicated gaming device featuring physical controls, dual joysticks, and a curated Android app store managed by Snail Games.
- Snail Games is leveraging its status as a virtual network operator in China to bundle the device with proprietary SIM cards, offering incentives like free game downloads to drive ecosystem adoption.
24 monetization tips in 15 minutes
This analysis outlines a framework for optimizing monetization in free-to-play mobile games, drawing on industry observations from 2015.
- Developers should shift away from generic monetization mechanics toward sophisticated retailing strategies that leverage psychological triggers like reciprocity, social incentives, and permanence.
- Implement specific gating mechanics, such as third-builder slots, to drive initial player purchases and establish a spending habit early in the user lifecycle.
- Utilize VIP status tiers to reward long-term engagement and integrate gacha or wheel-spin mechanics to leverage the psychological appeal of randomness.
Mobile is the dominant driver for the game's industry say Applifier's CEO
Mobile gaming is rapidly emerging as the primary growth engine for the global interactive entertainment sector, with projections indicating the market will expand from $13 billion in 2013 to $22 billion by 2015.
- The mobile gaming market is projected to grow from $13 billion in 2013 to $22 billion by 2015, establishing it as the primary growth engine for the interactive entertainment sector.
- The influx of console-quality development talent into the mobile space is shifting the industry focus from casual titles toward more complex, mid-core, and core gaming experiences.
- Mobile platforms are increasingly characterized by a winner-take-all environment, where app store saturation makes content discoverability a critical structural challenge for developers.
AppGratis CEO Simon Dawlat on building the best app distribution channel
AppGratis functions as a global app discovery and distribution channel, connecting mobile users with curated daily promotions for free or discounted applications.
- AppGratis operates a discovery platform that generates up to 1.5 million app installs per day for developers.
- The company maintains a user base of 10 million total members, including 3 million daily active users.
- The business model focuses exclusively on non-incentivized downloads to ensure long-term sustainability and avoid artificial inflation of metrics.