Mobile is the dominant driver for the game's industry say Applifier's CEO

well this is a fantastic place to meet a lot of people I actually started on a game industry in 2004 and I was doing P development for a console game developer so I've actually been going to this conference for almost a decade now it's a great place to meet people it's very focused on kind of bringing together great people from the industry and it's a great uh fast met just catching up a lot of people and telling what what they're working on and hearing about what we're doing and connecting with people so it's a fantastic place just to come together oh oh man this has been a really busy year and if you think about the highlights of the years AB absolutely C Europe GDC and surprising actually E3 even for mobile games not actually the conference but hanging out the Marriot Lobby fantastic place of meeting up with people uh Gamescom GDX noway so like every month there's a conference I'm going to like I travel way too much I think in general if you look at mobile games it continues to grow in in an incredible clip there was a uh forast that mobile games globally this year years 13 billion US doll industry and

software and the forecast was that in two years it's going to be 22 billion so it's it's almost doubling in two years so I think we're seeing especially for example this conference we're at the games uh game connection being taken over by mobile games we're seeing everywhere so I think the trend is continues that mobile is going to be the dominant driver of the growth in the games industry secondly I think the challenge though is that we have such an incredible amount of content being channeled into very kind of a constrained app stores so it's becoming more and more a the big get big bigger and the kind of the long tail be becoming thinner and this is something that worries me and that's what we're working about with every play to try and figure out how to accelerate Word of Mouth for games by enabling players to share authentic expression of their gaming moments by video replays to their friends so I think it's really important the industry not just with every replay with other tools also looks at this problem how do we get people to discover the games that are worth it kind of meritocratic way of discovering content outside of the app store because I don't

think the app stores are going to be substantially changing next year what I look forward to is we going to see like this year I believe you could say that pu and Dragons was this year probably an individual game made potentially this year about a billion dollars I think we may see a couple of those so to me the expectation is is that we're going to see more and more big games happening on mobile and it necessarily it's just not going to be casual kind of a semi casual like plle dragons I'm expecting more kind of meet SL core games do really well and kind of I expect we see some kind of breakout like Clash of Clans that's going to go out and really do like redefine how we look at mobile games so I'm really expecting that all this talent coming from the console side the traditional development side into Mobile it's going to create some some really amazing experiences at the same time the experience we build around freeto play will enable those experience to be monetized uh to at a large scale to the point that we're probably going to see a multiple billion dollar uh games