Market (Overall)

Reports in the Market (Overall) category.

248 documents

Gamer Generations Report: How Different Generations Engage with Games 2021

Gaming has evolved into a primary form of entertainment that transcends age groups, though engagement patterns vary significantly by generation. Younger cohorts, specifically Gen Z and Millennials, now prioritize gaming over traditional media like television or social media, spending approximately 25% of their leisure time on the medium. While 81% of Gen Z identifies as gamers, the hobby maintains a strong foothold among older populations, with 42% of Baby Boomers participating. This data suggests that gaming has become a focal point for global leisure, offering brands extensive opportunities to reach diverse audiences across 33 surveyed markets. The depth of engagement is highly correlated with age. Younger generations exhibit multi-dimensional behaviors, including viewing game-related content, participating in online communities, and utilizing games as social hubs. For Gen Z and Millennials, streamers and content creators serve as major cultural influences, with over two-thirds of these groups both playing and watching gaming video content. In contrast, older generations like Gen X and Baby Boomers engage more casually, primarily using mobile platforms to fill time or unwind. Their motivations are largely practical, often seeking out reviews or "tips and tricks" rather than social or competitive experiences. The industry is currently shifting toward the metaverse, characterized by virtual spaces that host non-gaming activities such as concerts and social gatherings. Approximately 70% of Gen Z gamers expect to spend time in game worlds without actively playing the main game, signaling a move toward digital persistence and self-expression. While younger players favor sandbox and battle royale genres that empower creativity, all generations express interest in metaverse features like free advertiser-sponsored content and avatar customization. This research, based on a sample of over 72,000 respondents, concludes that gaming is no longer just a pastime but a foundational component of modern social identity and digital interaction.

player-demographics market-analysis global

NewzooJan 2021

Report

Go Global Mobile Game: New Insights

During the first half of 2021, China-headquartered publishers ascended to the global leadership position in the mobile gaming market, capturing 23% of overseas consumer spend. This 47% year-over-year growth resulted in $8 billion in revenue, driven by a strategic expansion into both established markets like Germany and emerging regions such as Chile and Egypt. The industry landscape is currently defined by a shift toward hybridization, where developers integrate casual mechanics into core genres to broaden audience appeal and sustain engagement. The 4X March-Battle subgenre remains a dominant global force, leading consumer spend across major economies including the United States and the United Kingdom. While mature titles in the 4X and M3-Meta categories continue to drive massive revenue growth, emerging opportunities are surfacing in high-growth subgenres like Luck Battle and Merge Saga. These "Score Leaders" demonstrate significant increases in consumer spending despite declining download rates, suggesting a market pivot toward deeper monetization of existing user bases rather than raw acquisition. The market is also experiencing a surge in specialized categories, most notably the Idol Training subgenre, which saw triple-digit growth in both spending and downloads during the first half of the year. In contrast, Puzzle RPGs faced declines in performance, likely due to shifting privacy policies impacting user acquisition strategies. To navigate these fluctuations, publishers are increasingly leveraging "Nijigen" or anime-style aesthetics and gacha monetization models. By combining these thematic elements with cross-subgenre mechanics and social features, developers are successfully maintaining competitive advantages in an increasingly crowded global marketplace.

market-analysis global mobile+1

data.aiJan 2021

Report

Diversity and Inclusion in Gaming: Insights and Opportunities 2021

This analysis examines the state of representation and accessibility within the United States gaming market, challenging the misconception that the gaming audience is primarily composed of young, white males. Based on a 2020 study of 1,824 gamers aged 10–65, the research argues that the industry’s future growth depends on its ability to cater to a diverse global population of 2.7 billion players. The thesis posits that strengthening diversity and inclusion (D&I) requires a dual approach: improving the representation of marginalized groups in software and increasing the affordability of hardware. Key findings indicate that 47% of U.S. gamers avoid titles they feel are not made for them, while over half believe it is important for games to feature diverse characters. This sentiment is particularly strong among LGBTQIA+ players and people with disabilities. Data shows that players of color are often more "serious" gamers than their white counterparts; for instance, Black and Asian PC players skew younger and more female. Furthermore, the popularity of the fighting game genre among Black players is linked to historical arcade accessibility, suggesting that low barriers to entry foster long-term community engagement. The research highlights a significant correlation between socioeconomic status and gaming habits. Black and Hispanic/Latinx players are more likely to use standard laptops or consoles rather than expensive high-end desktops and are more inclined to use subscription services like Xbox Game Pass to manage costs. Ultimately, the analysis concludes that brands taking active stances on social issues and prioritizing inclusive character design can drive higher engagement and revenue, as gamers increasingly prefer companies that reflect their values and identities.

diversity-inclusion player-demographics market-analysis+1

NewzooJan 2021

Report

Intro to the Metaverse 2021

The metaverse represents a fundamental evolution of the gaming industry, transitioning from Games-as-a-Service to Games-as-a-Platform. In this new paradigm, virtual worlds function as persistent social hubs where identity, creativity, and commerce converge. This shift is driven by the rise of user-generated content, large-scale simulations, and decentralized economies that blur the boundaries between digital and physical realities. High-profile virtual events, such as major in-game concerts, demonstrate the massive engagement potential of these platforms, often attracting tens of millions of unique participants and generating significant cross-media growth for brands and artists. Consumer appetite for these social game-worlds is substantial across global markets, with 70% of players expecting the metaverse to increase their total playtime and a significant majority of non-gamers expressing interest in joining. While Western development emphasizes decentralized identity and blockchain integration, the Chinese market is evolving toward a mobile-first, "omni-channel" experience led by major domestic tech giants. These regional differences highlight a broader trend toward "direct-to-avatar" supply chains and the legitimization of secondary markets, where digital assets and virtual real estate can command valuations in the hundreds of thousands of dollars. The integration of blockchain technology and Non-Fungible Tokens (NFTs) serves as a critical catalyst for this ecosystem by enabling true digital ownership and "Play-to-Earn" models. These innovations transform player activities into viable digital jobs and provide developers with new revenue streams through secondary market royalties. However, realizing the full potential of the metaverse requires significant technological infrastructure, including cloud-native development to support mass concurrency and open standards for interoperability. While challenges regarding global moderation, environmental impact, and regulation persist, the metaverse is poised to become a decentralized, mobile-accessible ecosystem that complements physical reality.

market-analysis metaverse global+1

NewzooJan 2021

Report

The Modern Mobile Gamer: 2021 Gen Z Edition

This analysis examines the mobile behaviors, gaming habits, and advertising preferences of Generation Z, defined as individuals born in 1997 or later. Based on a February 2021 survey of 7,103 U.S. consumers aged 18–24 on the Tapjoy network, the findings characterize this demographic as "digital natives" who view the smartphone as their primary device for entertainment, social connection, and commerce. The study utilizes opt-in participation and rewarded survey methodology to gather data on a generation that currently represents $140 billion in buying power. Key findings indicate that Gen Z is heavily invested in the mobile ecosystem, with 86% using mobile as a gaming platform—significantly higher than the 42% who use consoles. The COVID-19 pandemic accelerated these trends, as 71% of respondents reported playing more mobile games in 2020. Beyond gaming, the demographic is highly active in mobile commerce; 68% shop via mobile one to four times per week, frequently purchasing to-go food, retail items, and subscription services. Socially, Gen Z favors Instagram and TikTok over Facebook and increasingly rejects traditional gender stereotypes in marketing. The research concludes that Gen Z has a unique, high-standard relationship with advertising. They largely reject intrusive, non-skippable, or inauthentic content, preferring ads that offer a value exchange. Consequently, 54% of respondents prefer rewarded ads over other formats, and 53% engage with rewarded mobile game ads—outperforming engagement rates on Instagram (38%) and TikTok (23%). To successfully reach this audience, brands must prioritize humor, social and environmental awareness, and opt-in experiences that respect the user's digital autonomy.

player-demographics player-behavior monetization+2

TapjoyJan 2021

Report

Video Game Streaming Trends Report: 2021 Yearly Report

The report establishes that video‑game streaming has solidified its position as a core element of global pop culture, with 21 % year‑over‑year growth in watch time during 2021—an increase that, while lower than the 81 % surge seen in 2020, still reflects a substantial expansion of audiences worldwide. The analysis covers the three dominant Western platforms—Twitch, YouTube Gaming, and Facebook Gaming—across all major regions, noting that Twitch leads overall hours watched (≈6 billion) and maintains a 31.4 % YoY increase, whereas YouTube’s live‑stream hours declined by 15 % but its VOD ecosystem grew, and Facebook Gaming achieved a 59 % YoY rise, narrowing the gap with YouTube in Q3‑Q4. Key content insights reveal that mobile titles such as Garena Free Fire, PUBG Mobile, and Valorant dominate viewership, together generating over 5.6 billion hours—32 % of total hours watched—while PC and console staples like GTA V, Minecraft, and Apex Legends remain top‑tier. The report highlights 10 peak moments that drew record concurrent viewership, underscoring the influence of esports and mobile‑game tournaments. Demographic analysis shows a persistent gender imbalance: only 27 % of the top 3,000 streamers are female, and women represent a mere 5 % of the top 200 creators. Platform‑specific initiatives—YouTube’s promotion of Valkyrae, Facebook Gaming’s female spotlight series, and Twitch’s updated harassment policies—are noted as efforts to address this gap. Methodologically, the study aggregates publicly available data on hours watched, peak concurrent viewers (CCV), and monetization metrics from subscriptions and Bits. It segments streamers into tiers—Mega, Macro, Mid‑Tier, Micro—to illustrate revenue concentration: the top 1.2 % of influencers generate 15.8 % of total revenue, while micro‑tier creators (93 % of all streamers) account for 56 % of subscription and Bits income. The report concludes that while the creator economy remains highly skewed, sustained growth in mobile gaming and platform diversification continues to reshape the industry’s landscape.

streaming market-analysis esports+1

Stream HatchetJan 2021

Report

Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets

Role-playing games emerged as the dominant force in the mobile gaming industry in 2020, generating $18.5 billion in revenue and capturing over 21% of the global market share. This financial success is heavily concentrated in East Asia, specifically China, Japan, and South Korea, which collectively account for 72% of the genre's total earnings. The market is characterized by a heavy reliance on established intellectual properties from anime, film, and legacy PC franchises, which facilitate organic user acquisition and long-term retention. While Eastern markets are dominated by titles like Lineage, Western audiences gravitate toward major media brands such as Marvel and Star Wars, though original titles can achieve success through aggressive influencer marketing and high-quality creative campaigns. The monetization landscape for the genre is currently shifting toward hybrid models that integrate traditional gacha-based in-app purchases with rewarded video advertisements. Data indicates that 83% of players are receptive to opt-in ads, and developers are increasingly utilizing battle passes to diversify revenue streams beyond high-spending "whales." These strategies, combined with robust live-ops and cross-media collaborations, have proven effective in maintaining engagement among the genre's core demographic of younger, high-income males. To navigate modern privacy-related tracking challenges, successful developers are prioritizing early user value signals and optimizing for return on ad spend through interactive playable advertisements. By tailoring game design and monetization to regional preferences—leveraging data from major industry analysts—developers can better address the distinct behavioral patterns of Eastern and Western players. Ultimately, the integration of cross-platform play and sophisticated hybrid monetization remains essential for sustaining growth in this highly competitive and lucrative segment of the mobile industry.

market-analysis mobile rpg+1

NewzooJan 2021

Report

Market Snapshot: Q2 2021 US, China & Japan

The mobile gaming market in the second quarter of 2021 experienced notable shifts in genre performance and publisher dominance across the United States, China, and Japan. The primary objective is to provide a comparative analysis of these regional markets, highlighting evolving trends in genre market share, publisher success, and the increasing importance of live-service feature updates. The analysis utilizes a proprietary taxonomy and motivation framework, supported by a survey of over 7,000 mobile gamers in English-speaking western countries, to categorize games and identify player archetypes. Key findings indicate that the United States saw a decline in the Puzzle genre’s market share, while the Strategy genre experienced significant growth. In Japan, the Sports genre continued to gain momentum, largely driven by the success of titles like Umamusume Pretty Derby, while RPGs faced a decline. China exhibited a trend reversal from the previous quarter, with RPG and Strategy genres regaining market share at the expense of Shooters. Publisher performance was marked by strong results from Supercell in the US and Cygames in Japan, while Leiting Games nearly doubled its market share in China. A critical trend identified is the 37% year-over-year increase in feature updates, with Strategy games leading this surge at 208%. Developers are increasingly prioritizing engagement through non-recurring live events and limited in-app purchase offers, which saw frequency increases of 143% and 122%, respectively. These features are becoming essential for retention and monetization across major genres. Furthermore, player motivation data reveals that games appealing to fast-paced action and competitive play continue to dominate the top-grossing charts in the US, with specific archetypes like King of the Hill and Skill Master remaining highly relevant.

market-analysis mobile usa+3

GameRefineryJan 2021

Report

Newzoo's Generations Report: How Different Generations Engage with Games 2021

This analysis examines how different generations engage with video games, highlighting the medium’s evolution from a simple pastime into a multifaceted social and entertainment ecosystem. The research, based on a survey of 72,068 respondents across 33 global markets conducted in early 2021, reveals that while gaming is a universal form of entertainment, engagement patterns vary significantly by age. Younger cohorts, specifically Gen Z and Millennials, increasingly view gaming as a primary leisure activity that encompasses not just playing, but also watching content, socializing, and participating in virtual communities. Key findings indicate that the share of leisure time dedicated to gaming increases with each younger generation. Gen Z and Millennials report spending more time on gaming than on social media or streaming movies and television. While relaxing and unwinding remain the top motivations for playing across all demographics, younger players are uniquely driven by competition, social interaction, and creative achievement. Consequently, these groups favor multiplayer modes and genres that offer sandbox or social elements, such as Fortnite and Roblox. In contrast, older generations, including Gen X and Baby Boomers, primarily utilize games for casual relaxation, often preferring single-player experiences on mobile devices. The research also identifies a growing trend toward the metaverse, where virtual worlds serve as platforms for non-gaming activities like social gatherings and digital events. Younger consumers show high interest in avatar customization and content creation, signaling a shift toward digital identity and persistent virtual spaces. While older gamers are less likely to engage with gaming-related video content, those who do often prioritize practical information, such as reviews and tutorials, to inform their purchasing decisions. Ultimately, the data suggests that gaming has become a foundational pillar of modern entertainment, offering brands and developers diverse opportunities to reach audiences through increasingly immersive and social digital experiences.

market-analysis player-demographics player-behavior+1

NewzooJan 2021

Report

Gaming Deals Activity Report H1'2021

The report documents a four‑fold surge in gaming deal activity during the first half of 2021 compared with the same period in 2020. A total of 471 closed transactions generated $44.2 billion, with an additional $5.9 billion in announced deals bringing cumulative value to $50.2 billion. Mergers and acquisitions dominated the landscape, accounting for 154 deals ($22.4 billion) and surpassing the full‑year 2020 result of $12.6 billion across 218 transactions. Public offerings rose to 54 deals ($17.1 billion), while private investments reached a record $4.6 billion through 263 deals, largely driven by late‑stage rounds (65% of value). The gaming segment alone contributed $32.7 billion across 267 deals, with M&A value climbing 486% YoY to $20.4 billion. Key players included Tencent, Embracer Group, Electronic Arts, Sony, and ByteDance, each executing multiple acquisitions across PC/console, mobile, and cloud platforms. Venture capital activity remained robust; top 15 VC funds invested $1.1 billion in 60+ companies, with Epic Games’ $1 billion round and Roblox’s pre‑IPO $520 million leading the pack. Public exits grew sharply, with 107 deals totaling $25.6 billion; notable IPOs and SPACs included Roblox, AppLovin, Playtika, and Playstudios. The data were compiled from public sources, S&P Capital IQ, and industry disclosures, covering global transactions in the video‑game sector for H1 2021.

investment mergers-acquisitions market-analysis+1

InvestGameJan 2021

Report

Newzoo’s Global Games Market Report 2021

This analysis explores the trajectory of the global games, esports, and mobile markets for 2021, forecasting a year of sustained engagement despite the easing of pandemic-related lockdowns. The primary thesis suggests that while the explosive growth of 2020 will normalize, gaming habits have become deeply ingrained, positioning the global market to reach 2.8 billion players and $189.3 billion in revenue. Growth is expected to be particularly robust in emerging markets such as Southeast Asia and the Middle East. Key findings highlight a significant shift toward platform agnosticism and the "metaverse." Cloud gaming is projected to surpass $1 billion in annual revenue for the first time, driven by high-fidelity experiences like Cyberpunk 2077 that bypass expensive hardware requirements. Simultaneously, games are evolving into social platforms for non-gaming events, exemplified by virtual concerts in Fortnite and Roblox. In the hardware sector, supply chain disruptions will continue to limit next-generation console availability, while AAA software delays are expected as the long-term impacts of remote development manifest. The mobile segment faces a pivotal transition due to Apple’s removal of the Identifier for Advertisers (IDFA), which is expected to disrupt traditional user acquisition and push publishers toward IP-based games and creative marketing. Despite these hurdles, 5G penetration is set to triple, with 16% of active smartphones becoming 5G-ready by year-end. Additionally, Chinese developers are increasingly exporting high-budget, immersive mobile experiences like Genshin Impact to Western markets. In the esports and streaming sectors, mobile titles are beginning to outperform traditional PC giants in viewership. Organizations are diversifying into lifestyle brands and content-creator collectives to mitigate risk. Furthermore, the industry is placing a heightened focus on social responsibility, with major stakeholders collaborating to reduce toxicity and improve diversity and inclusion in response to growing consumer demand for representative content.

market-analysis market-forecast player-behavior

NewzooJan 2021

Report

State of the Stream December/2020 Year in Review

The livestreaming industry experienced unprecedented growth throughout 2020, driven largely by global quarantine measures that accelerated viewership across all major platforms. Twitch remained the dominant force in the market, with the Just Chatting category emerging as the year's most popular content segment, amassing 1.9 billion hours watched. This was followed by established titles like League of Legends at 1.4 billion hours and Fortnite at 904 million hours. While established platforms led the market, nascent services like DLive also saw significant gains, jumping from 9.7 million hours in the first quarter to a consistent range of 15 to 17 million hours for the remainder of the year. The year was characterized by the rapid rise of new intellectual properties and viral sensations. Valorant led the pack of new releases with 737 million hours watched, achieving a massive peak of 334 million hours in April alone. Other breakout hits included Among Us, which peaked at 140 million hours in September, and Fall Guys, which reached 106 million hours in August. By the end of the year, titles like Cyberpunk 2077 and Phasmophobia solidified their positions as top-tier content, while World of Warcraft and Call of Duty: Warzone saw late-year surges in viewership due to new updates and seasonal interest. Individual creator performance was led by xQcOW, who finished 2020 as the most-watched streamer on Twitch. Data provided by StreamElements and ArsenalGG indicates that the industry is shifting toward a mix of traditional gaming and non-gaming content, with Just Chatting maintaining its lead even as major game releases fluctuate. The final month of the year showed a diverse landscape where new titles like Cyberpunk 2077 competed directly with long-standing staples, reflecting a robust and diversifying ecosystem for digital content creators and brands.

streaming market-analysis global

StreamElementsDec 2020