Market (Overall)

Reports in the Market (Overall) category.

248 documents

Report23 pages

Newzoo Trends to Watch 2021

The global games market is projected to reach $189.3 billion in revenue by the end of 2021, supported by a permanent shift in consumer spending habits and a total player base of 2.8 billion people.
Cloud gaming is expected to surpass $1 billion in annual revenue for the first time in 2021, while 5G-ready active smartphones are forecasted to grow from 5% in 2020 to 16% (700 million units) by year-end.
Mobile titles such as PUBG Mobile and Garena Free Fire are increasingly challenging traditional PC giants in esports viewership, marking a significant shift toward mobile-first competitive gaming.

Market Analysis Player Behavior Global+1

NewzooJan 2021

Report20 pages

Match3 Genre Snapshot Report May 2021 (2021)

As of mid-2021, the Match3 subgenre is the largest segment of the US iOS mobile gaming market, generating approximately 16% of total revenue.
Every new Match3 title that entered the top 500 grossing rankings between late 2019 and early 2021 retained traditional swapping mechanics, confirming that core gameplay innovation is less critical than secondary feature integration.
Success in the modern market is driven by meta-layers like customization and decoration, as evidenced by the performance of titles such as Royal Match and Project Makeover.

Market Analysis Mobile Puzzle+2

GameRefineryJan 2021

Report52 pages

Go Global Mobile Game: New Insights

China-headquartered publishers captured 23% of overseas mobile gaming consumer spend in H1 2021, achieving $8 billion in revenue and 47% year-over-year growth.
Developers are increasingly adopting a hybridization strategy, integrating casual mechanics into core genres to broaden audience appeal and improve user engagement.
The 4X March-Battle subgenre remains the leading driver of consumer spend in major markets like the United States and the United Kingdom.

Market Analysis Global Mobile+1

data.aiJan 2021

Report17 pages

Diversity and Inclusion in Gaming: Insights and Opportunities 2021

47% of U.S. gamers avoid titles they perceive as not designed for them, indicating that inclusive character representation is a critical factor for market reach.
Over half of the gaming audience considers the presence of diverse characters important, with particularly high demand for representation from LGBTQIA+ players and people with disabilities.
Socioeconomic barriers significantly influence platform choice, as Black and Hispanic/Latinx players are more likely to utilize standard consoles or laptops and subscription services like Xbox Game Pass rather than high-end desktops.

Diversity & Inclusion Player Demographics Market Analysis+1

NewzooJan 2021

Report71 pages

Intro to the Metaverse 2021

The gaming industry is transitioning from Games-as-a-Service to Games-as-a-Platform, where virtual worlds function as persistent social hubs for identity, creativity, and commerce.
Consumer demand is high, with 70% of players expecting the metaverse to increase their total playtime and a significant portion of non-gamers expressing interest in participation.
Blockchain technology and NFTs are enabling digital ownership and 'Play-to-Earn' models, allowing players to treat in-game activities as digital jobs while providing developers with secondary market royalties.

Market Analysis Metaverse Global+1

NewzooJan 2021

Report19 pages

The Modern Mobile Gamer: 2021 Gen Z Edition

Mobile is the dominant gaming platform for Gen Z, with 86% of the demographic using smartphones for gaming compared to only 42% who use consoles.
Rewarded advertising is the most effective engagement strategy for this group, with 54% preferring rewarded ads and 53% engaging with them, significantly outperforming Instagram (38%) and TikTok (23%).
The COVID-19 pandemic significantly accelerated mobile gaming adoption, with 71% of Gen Z respondents reporting increased mobile gameplay during 2020.

Player Demographics Player Behavior Monetization+2

TapjoyJan 2021

Report28 pages

Video Game Streaming Trends Report: 2021 Yearly Report

Video game streaming grew 21% in 2021, with Twitch leading the market at 6 billion hours watched and a 31.4% year-over-year increase.
Facebook Gaming experienced significant momentum with a 59% year-over-year rise, while YouTube Gaming saw a 15% decline in live-stream hours despite growth in its VOD ecosystem.
Mobile titles including Garena Free Fire, PUBG Mobile, and Valorant accounted for 32% of total viewership, totaling over 5.6 billion hours watched.

Streaming Market Analysis Esports+1

Stream HatchetJan 2021

Report39 pages

The Gaming Playbook: Everything You Need to Know About the Gaming Audience

As of 2020, 86% of internet users across 15 global markets engage in gaming, with mobile platforms driving significant demographic expansion among women, families, and adults aged 55 to 64.
Revenue models have shifted toward digital-first ecosystems, where in-game microtransactions and downloadable content serve as the primary financial engines, particularly among high-spending Gen Z and millennial male players.
Esports followers represent a highly receptive audience for advertising, with nearly 50% viewing brand sponsorships as a natural fit and 40% actively supporting brands that invest in their favorite teams.

Market Analysis Player Demographics Player Behavior+1

GWIJan 2021

Report20 pages

Market Snapshot: Q2 2021 US, China & Japan

Live-service feature updates increased by 37% year-over-year, with Strategy games leading the surge at 208% growth.
Engagement tactics are shifting toward non-recurring live events and limited-time in-app purchase offers, which saw frequency increases of 143% and 122% respectively.
In the US, the Strategy genre grew while the Puzzle genre declined, with Supercell emerging as a top-performing publisher.

Market Analysis Mobile USA+3

GameRefineryJan 2021

Report21 pages

Newzoo's Generations Report: How Different Generations Engage with Games 2021

Gaming has become the primary leisure activity for Gen Z and Millennials, who spend more time playing games than engaging with social media or streaming video content.
The 2021 survey of 72,068 respondents across 33 global markets confirms that the share of leisure time dedicated to gaming increases progressively with each younger generation.
Younger players are primarily motivated by competition, social interaction, and creative achievement, driving high engagement with multiplayer, sandbox, and social platforms like Fortnite and Roblox.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2021

Report21 pages

Gaming Deals Activity Report H1'2021

Gaming deal activity surged four-fold in H1 2021, reaching a cumulative value of $50.2 billion across 471 closed and announced transactions.
Mergers and acquisitions dominated the market with $22.4 billion across 154 deals, already surpassing the $12.6 billion total recorded for the full year of 2020.
The gaming segment specifically saw M&A value climb 486% year-over-year to $20.4 billion, contributing to a total segment value of $32.7 billion.

Investment Mergers & Acquisitions Market Analysis+1

InvestGameJan 2021

Report23 pages

Newzoo’s Global Games Market Report 2021

The global games market is projected to reach 2.8 billion players and $189.3 billion in revenue in 2021, with growth concentrated in emerging markets like Southeast Asia and the Middle East.
Cloud gaming is expected to exceed $1 billion in annual revenue for the first time, as high-fidelity titles enable users to bypass traditional hardware limitations.
Apple’s removal of the Identifier for Advertisers (IDFA) is forcing mobile publishers to pivot away from traditional user acquisition toward IP-based games and creative marketing strategies.

Market Analysis Market Forecast Player Behavior

NewzooJan 2021