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Market (Overall)

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Market (Overall)

Reports in the Market (Overall) category.

248 documents

RPG Genre Snapshot Report June 2021

As of mid-2021, RPGs account for approximately 14% of total revenue on the US iOS mobile gaming platform.
The RPG market is shifting from traditional turn-based titles toward high-fidelity, open-world Action RPGs that offer console-quality experiences.
Genshin Impact is the primary driver of the genre's evolution, currently commanding over 10% of the total RPG market share.

Market Analysis Global RPG+1

GameRefineryJun 2021

RPG Genre Snapshot

RPG titles account for 14% of the total revenue share on the US iOS mobile gaming market.
Genshin Impact alone captures 10% of the total RPG market share, signaling a shift from turn-based titles toward high-production action RPGs.
Market leaders are increasingly defined by console-quality production values, open-world environments, and narrative-heavy gameplay.

Market Analysis RPG Mobile+1

GameRefineryJun 2021

Esports Rising: State of the Global Esports Market

The global esports market is projected to reach $1.08 billion in revenue by the end of 2021, marking a 14.5% year-over-year increase driven primarily by sponsorships and media rights.
Total hours watched on major streaming platforms like Twitch and YouTube surged by 76% in 2020, with the global audience expected to exceed 577 million viewers by 2024.
China remains the dominant market leader, holding the largest share of global esports revenue and the highest concentration of enthusiasts.

Market Analysis Esports Streaming+1

NewzooMay 2021

Deals Report Q1 2021

The global gaming industry saw a record-breaking Q1 2021 with $25 billion in closed transactions across 249 deals, a twofold increase compared to the first half of 2020.
Mergers and acquisitions were the primary growth driver, accounting for 57% of total deal value at $14.3 billion, a nearly sixfold year-over-year increase fueled by major acquisitions like Microsoft’s $7.5 billion purchase of ZeniMax Media.
Public offerings reached $8.3 billion across 36 deals, bolstered by high market valuations and prominent listings from companies including Roblox, Playtika, and Huuuge Games.

Investment Mergers & Acquisitions Market Analysis+1

InvestGameMar 2021

Gaming Spotlight 2021: The Year in Review

Mobile gaming is the dominant market force, with 2021 spending projected to reach 2.9 times that of PC/Mac and 3.1 times that of home consoles.
Pandemic-driven engagement peaked in Q1 2021 with over 1 billion weekly game downloads, a 30% increase over pre-pandemic levels, and weekly consumer spending rising 40% to $1.7 billion.
Cross-platform play and real-time social features are now essential for engagement, as evidenced by the success of titles like Roblox and Genshin Impact.

Market Analysis Monetization Global+1

data.aiJan 2021

In-Game Events Snapshot

Seasonal events are a standard industry practice, utilized by 90% of the top-grossing 100 mobile games to drive player re-engagement and revenue spikes.
Brand collaborations are a significant growth lever, appearing in 62% of top-100 games in Japan, 51% in China, and 42% in the US.
High-profile collaborations, such as Sky: Children of the Light’s Kizuna AI partnership and Genshin Impact’s Lantern Rite, have demonstrated the ability to generate multi-million dollar daily revenue surges.

Monetization Live Ops Global

GameRefineryJan 2021

Video Games – a Force for Good (2021)

The European video game market maintained a stable valuation of €23.3 billion in 2021, successfully sustaining the revenue gains achieved during the 2020 pandemic.
Digital sales dominate the industry, accounting for 81% of total revenue, with growth primarily driven by app-based gaming and in-game purchases.
The European player base grew by 6% in 2021 to encompass 52% of the total population, with an average player age of 31.3 years and a gender split of 48% women.

Market Analysis Player Demographics Esports+1

European Games Developer FederationJan 2021

Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets 2021

Western markets prioritize casual genres like puzzle and arcade, while Eastern markets demonstrate a stronger preference for competitive, immersive titles such as Battle Royale and RPGs.
Monetization strategies differ by region, with Western titles leaning toward in-game advertising (IAA) models, while Japanese players show a higher propensity for in-app purchases (IAP).
Puzzle games are a global staple, but Western implementations focus on narrative and decoration, whereas Eastern versions prioritize character collection, deep economies, and gacha mechanics.

Market Analysis Monetization Player Demographics+1

NewzooJan 2021

Innovate to Win on the Next Level with Hybrid Genre Games

Mobile gaming consumer spending reached $36 billion in H1 2021, marking a 73% increase since 2018, with China-based publishers now capturing 23% of the international market.
The industry is pivoting toward hybrid game design, which integrates casual mechanics like farming or social features into hardcore frameworks to diversify monetization and broaden demographics.
The Idol Training subgenre saw a 129% surge in consumer spending, signaling the growing global influence of Asian cultural themes and 'Nijigen' aesthetics.

Market Analysis Monetization Game Design+2

data.aiJan 2021

Beyond 2021: Where Does Gaming Go Next?

The global games market reached $175.8 billion in 2021 and is projected to exceed $218 billion by 2024, representing a compound annual growth rate of 8.7%.
Mobile gaming remains the dominant sector, accounting for 52% of total industry revenue.
The pandemic-driven surge added 173 million new or returning players, 53% of whom are female, bringing the global player base to nearly 3 billion.

Market Analysis Market Forecast Player Behavior+1

Google & NewzooJan 2021

Gamer Generations Report: How Different Generations Engage with Games 2021

Gaming has become a primary entertainment medium, with Gen Z and Millennials dedicating approximately 25% of their total leisure time to it.
Engagement depth is age-dependent: 81% of Gen Z identify as gamers, compared to 42% of Baby Boomers, with younger cohorts treating games as social hubs rather than just casual pastimes.
The metaverse is gaining traction, as 70% of Gen Z gamers report an intent to use game worlds for non-gaming activities like socializing and attending events.

Player Demographics Market Analysis Global

NewzooJan 2021

Global Games Market Report 2021: The VR & Metaverse Edition

The global games market is projected to reach $175.8 billion in 2021, a 1.1% year-on-year decline caused by hardware shortages and AAA game delays.
Mobile gaming remains the industry's largest segment, generating $90.7 billion and accounting for 51% of total market revenue despite privacy-related marketing hurdles.
The industry is forecast to reach $218 billion in total revenue by 2024, driven by the long-term growth of the metaverse and social gaming hubs.

Market Analysis Market Forecast VR+2

NewzooJan 2021

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