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Market (Overall)

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Market (Overall)

Reports in the Market (Overall) category.

248 documents

Key Insights Into German Gamers

Germany is the largest gaming market in the EU and the fifth largest globally, with 71% of the online population aged 10 to 65 identifying as game enthusiasts as of 2022.
Mobile gaming has the highest market reach at 43%, though PC and console players demonstrate higher engagement with average weekly play times exceeding five hours.
The German gaming demographic is nearly gender-balanced at 52% male and 48% female, with the 21-35 age bracket serving as the largest segment at 31%.

Market Analysis Player Demographics Germany+1

NewzooJan 2022

Global Games Market Report 2022

The global games market is projected to decline 4.3% to $184.4 billion in 2022, marking a corrective phase after pandemic-driven expansion, before recovering to an estimated $211.2 billion by 2025.
The industry maintains a massive global reach of 3.2 billion players, with growth shifting away from mature North American and Asia-Pacific markets toward mobile-first regions like Latin America and the Middle East & Africa.
Developers are increasingly adopting programmatic, non-intrusive in-game advertising to monetize non-paying users, a strategy supported by platform holders like Sony and Microsoft to counter mobile privacy policy changes such as Apple’s IDFA.

Market Analysis Market Forecast Global

NewzooJan 2022

Key Insights into Brazilian Gamers

Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.

Player Demographics Market Analysis Brazil

NewzooJan 2022

Key Insights Into South Korean Gamers

South Korea is the world's fourth-largest gaming market, generating $8.3 billion in annual revenue from a highly engaged base of 33 million gamers.
Gaming is a deeply integrated social activity, with 76% of the online population participating, 48% both playing and watching content, and 22% specifically following esports.
Mobile is the primary platform for 59% of the online population, though PC gamers demonstrate higher engagement with an average of five hours of play per week.

Player Demographics Player Behavior Market Analysis+1

NewzooJan 2022

The Hyper-Casual Benchmark Report: Q3 2022

Retention is the primary differentiator for success, with top-tier hyper-casual games significantly outperforming the median cohort as acquisition costs rise.
Median cost-per-install (CPI) reached record highs in Q4 2022, hitting $0.20 on Android and $0.42 on iOS.
iOS consistently outperforms Android in retention, with top-tier titles achieving 45% Day 1 retention on iOS compared to 38% on Android.

Market Analysis Monetization User Acquisition+5

TenjinJan 2022

Data Digest Q2 2022

Global mobile app downloads declined 2.5% year-over-year to 35 billion in Q2 2022, while Google Play downloads reached 7 billion, a 26% year-over-year increase that remains 9.7% below pre-pandemic Q2 2019 levels.
Meta continues to dominate the global app market, securing over 550 million Google Play downloads compared to Google’s 320 million, with Instagram leading Meta’s growth in Asia at 22% of all its regional installs.
TikTok remains the top-ranked app globally, with India accounting for 70% of its total downloads during the quarter.

Market Analysis Global Mobile+1

Sensor TowerJan 2022

Key Insights Into French Gamers

France is a top-tier global gaming market, ranking seventh in revenue and fifteenth in player count as of 2022.
The French gaming population is highly engaged, with 71% of online users aged 10–65 identifying as enthusiasts, including 15% who follow esports monthly.
Mobile is the leading platform with 44% reach, followed by console at 41% and PC at 30%, though PC users record the highest average weekly playtime at four hours and forty minutes.

Player Demographics Market Analysis France

NewzooJan 2022

In-Game Events Snapshot: November 2021

Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.

Monetization Live Ops Retention+1

GameRefineryNov 2021

Strategy Genre Snapshot: October 2021

As of October 2021, the strategy genre accounts for 17% of total mobile revenue on the US iOS platform, with 4X titles occupying 20 of the top 25 grossing spots.
Genre-blending is the primary growth strategy, with developers integrating merge, match-3, and RPG mechanics to broaden appeal beyond traditional 4X gameplay.
State of Survival leads the 4X market following a year-long collaboration with The Walking Dead, while Supercell remains the primary outlier succeeding with non-4X titles like Clash of Clans.

Market Analysis Strategy Mobile+1

VungleOct 2021

Gaming Deals Activity Report Q1‑Q3 ’21

The global video games industry saw a 2.5x year-over-year increase in deal value, totaling $57.7 billion across 667 closed transactions during the first three quarters of 2021.
Mergers and acquisitions dominated the market, accounting for 48% of total deal value, with mobile gaming specifically driving 84% of M&A value in Q3, exemplified by Electronic Arts' $1.4 billion acquisition of Playdemic.
Blockchain gaming experienced explosive growth, recording a 34x year-over-year increase in deal value to reach $1.56 billion, with investment focused on NFT infrastructure and play-to-earn platforms.

Mergers & Acquisitions Investment Market Analysis+1

InvestGameSept 2021

Shooter Genre Snapshot: September 2021

The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.

Market Analysis Shooter Mobile+1

GameRefinerySept 2021

A Rising Market: Southeast Asia

Southeast Asia's esports audience is experiencing rapid expansion, with year-over-year growth reaching as high as 18.2% between 2019 and 2024.
The market is defined by a mobile-first culture where 82% of the online population plays mobile games and 39% identify mobile as their primary gaming platform.
Three mobile titles—Mobile Legends: Bang Bang, Garena Free Fire, and PUBG Mobile—accounted for approximately 50% of all global esports hours watched for those specific games on Twitch and YouTube Live in the first half of 2021.

Market Analysis Esports Southeast Asia+1

NewzooJul 2021

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