Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
See it on page 5Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
See it on page 8Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.
See it on page 12The player base is nearly evenly split by gender, with 51% male and 48% female, and the 21–35 age bracket representing the largest segment at 43%.
See it on page 1143% of Brazilian gamers are payers, with spending primarily driven by the desire to unlock exclusive content and personalize in-game characters.
See it on page 14Average weekly play time is consistent across all platforms, ranging between four and a half to five hours per week.
See it on page 12Competitive and social titles, specifically League of Legends, Fortnite, and Roblox, are among the most popular games in the region.
See it on page 10Brazil represents a significant force in the global gaming industry, ranking as the 10th largest market worldwide by revenue and 5th by total player count as of 2022. The region is characterized by high levels of engagement, with 80% of the online population identified as game enthusiasts. This engagement extends beyond play, as 60% of the audience both plays and watches gaming video content, while only 25% play without viewing.
The demographic profile of Brazilian gamers is diverse, though it skews toward younger males. Approximately 51% of players are male and 48% are female, with the 21–35 age bracket forming the largest segment at 43%. Mobile gaming is the dominant platform, utilized by 60% of the gaming population, followed by console and PC at 31% and 30% respectively. Despite the prevalence of mobile, average weekly play times are consistent across platforms, ranging from roughly four and a half to five hours.
Monetization trends indicate a healthy spending culture, with 43% of players classified as payers. The primary drivers for spending include unlocking exclusive playable content and personalizing in-game characters. Popular titles in the region include competitive and social games such as League of Legends, Fortnite, and Roblox.
The findings are based on a survey of 2,063 active internet users aged 10–65 in residential developed areas of Brazil. The methodology utilizes a "Residential Developed Approach," ensuring the data is representative of the connected population within these specific geographic zones. The research was conducted by Newzoo as part of their 2022 Global Games Market Report and Consumer Insights series.
