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Market (Mobile) | Game Industry Library

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Market (Mobile)

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Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

Mobile Ad Creative Index 2024

High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.

Market Analysis Monetization In-Game Advertising+3

LiftoffJan 2024

Guide to Growing Chinese Gaming Apps Overseas: 2024

Chinese publishers are maintaining global dominance in strategy and RPG segments by shifting to hyper-localized art styles, specifically manga-inspired visuals for Japan and realistic or cartoon aesthetics for Western markets.
Generative AI is now a core operational requirement for rapid, compliant localization of ad creative, voice-overs, and marketing copy to manage high costs per install in mature markets like the U.S., Japan, and South Korea.
High-performing user acquisition campaigns are increasingly utilizing minigames and AI-enhanced visuals to capture player attention in highly competitive environments.

Market Analysis Monetization User Acquisition+5

LiftoffJan 2024

Sensor Tower Global Mobile Gaming Industry Outlook 2024

Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.

Mobile Market Analysis Monetization+2

Sensor TowerJan 2024

Mobile Growth and Monetization Report 2024

Offerwalls significantly outperform rewarded video for non-paying users, generating $4.04 in monthly ad revenue per converter compared to $0.15 for rewarded video.
Only 1.83% of mobile users convert to in-app purchases, but 29% of those converters become repeat buyers, with most transactions occurring within the first 30 days of installation.
Strategic use of monthly currency sales can increase in-app purchase conversion rates by up to 46%.

Monetization User Acquisition Retention+2

UnityJan 2024

Liftoff Report: Mobile Ad Creative Index 2024

Gaming ads utilizing video or playable formats are over 20 times more likely to drive installs compared to banner ads.
Native ads represent the most cost-effective acquisition channel, averaging a $1.80 CPI across the analyzed verticals.
E-commerce apps achieve the highest install-to-action (ITA) rates exceeding 30% through native and banner formats, which also maintain the lowest acquisition costs between $2.57 and $3.23.

In-Game Advertising Advertising Marketing+2

LiftoffJan 2024

Mobile Gaming Benchmarks for Q1 2024

Global median retention rates for Q1 2024 are 22.91% for day-1, 4.20% for day-7, and 0.85% for day-28.
Classic genre titles, including board, card, casino, trivia, and word games, consistently outperform casual and mid-core titles in retention metrics across all tracked regions.
The global median session length is 4.45 minutes, though casino and card games significantly exceed this, reaching up to 25 minutes in European markets.

Retention Live Ops Mobile+1

GameAnalyticsJan 2024

Casual Gaming Apps Report 2024

Puzzle games now account for 37% of all mobile gaming installs as the industry shifts away from hyper-casual titles.
Casual mechanics are increasingly vital for mid-core titles, currently driving 74% of their total installs.
User acquisition costs on iOS remain significantly higher than Android, with a cost-per-install of $4.83 that is nearly eight times the rate on Android.

Market Analysis Monetization Live Ops

GameRefineryJan 2024

Mobile Gaming Benchmarks: Q1 2024

Global median retention rates for Q1 2024 were 22.91% for Day 1, 4.20% for Day 7, and 0.85% for Day 28.
Classic games, including board, card, casino, and trivia titles, consistently outperformed all other genres across most regions and metrics.
The global median session length is 4.45 minutes, with most genres averaging between 4 and 5 sessions per day.

Market Analysis Retention Live Ops+2

GameAnalyticsJan 2024

Global Mobile Gaming Industry Outlook 2024

The global mobile gaming market generated $76.7 billion in IAP revenue in 2023, a 2% year-on-year decline, but is projected to rebound to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer preferences shifted toward casual and hybrid-casual titles, with casual gaming revenue growing 8% to $28.6 billion, now representing 38% of the total market.
Puzzle and board games were primary growth drivers, each reaching $10 billion in revenue, bolstered by the success of titles like Royal Match and MONOPOLY GO!.

Market Analysis Market Forecast Monetization+2

Sensor TowerJan 2024

Southeast Asian Mobile Game Market Insights 2024

The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.

Market Analysis Monetization

Sensor TowerJan 2024

Midcore Gaming Apps Report 2023

Midcore games now account for 35% of total US iOS gaming revenue, driven by a player migration from hyper-casual titles toward deeper, more complex gameplay.
Android is significantly more cost-effective for developers than iOS, with a $0.73 CPI compared to $3.86 and nearly double the Day-7 ROAS at 6.1%.
The EMEA region offers the best market value, balancing a low $0.80 CPI with a competitive 4.4% ROAS, while North America remains the most expensive market at a $5.45 CPI.

Market Analysis Global Mobile+1

LiftoffJan 2024

Mobile App Trends: 2024 Edition

Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.

Market Analysis Marketing Advertising+2

AdjustJan 2024

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