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Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

The African Mobile Apps Landscape (2021)

Between Q1 2020 and Q1 2021, mobile app installs across Nigeria, South Africa, and Kenya grew by 41%, with Nigeria leading the growth at 43%.
The gaming sector saw a 50% jump in installs during Q2 2020, while in-app advertising revenue for gaming surged by 167% between Q2 2020 and Q1 2021.
In-app purchasing revenue for gaming peaked in Q3 2020, contributing one-third of the total annual revenue.

Market Analysis Marketing User Acquisition+2

AppsFlyerJan 2021

Global Market Trends: Mobile Gaming Benchmarks (H1 2019)

Mid-core genres like Strategy and Role Playing remain the primary revenue drivers, maintaining ARPPU levels of $25 and conversion rates four times higher than other categories.
In-app purchase revenue metrics, including ARPPU and ARPDAU, declined by 15-20% year-over-year in H1 2019, signaling an industry-wide pivot toward ad-based monetization.
Top-tier publishers now apply rigorous performance filtering, discarding 95% of projects that fail to achieve a 50% Day 1 retention rate.

Market Analysis Monetization Player Behavior+2

GameAnalyticsJun 2019

Mobile Benchmarks Report GameAnalytics

Mobile developers are shifting toward ad-based monetization, evidenced by a 15-20% year-over-year decline in ARPPU and ARPDAU across 100,000 analyzed titles.
Top-tier mobile titles require a Day 1 retention rate of 35% and a Day 28 retention rate of 4% to remain competitive, with industry leaders often demanding a 50% Day 1 rate to greenlight projects.
Strategy and Role-Playing Games remain the highest revenue generators, while hyper-casual games rely on advertising models supported by a median eCPM of approximately $5.00.

Market Analysis Mobile Retention+2

GameAnalyticsJan 2019

A Global Analysis of Mobile Gaming Benchmarks: 2018 Edition

Top-tier mobile games generate six times more revenue per daily active user than the market median, highlighting a massive performance gap between elite titles and the rest of the industry.
Elite titles in the 15th percentile achieve Day 1 retention rates exceeding 35%, while industry-wide Day 28 retention struggles to surpass 6%.
Leading publishers like Voodoo utilize a strict 50% Day 1 retention threshold as a primary filter to identify potential commercial hits early in development.

Market Analysis Player Behavior Mobile+1

GameAnalyticsJan 2018

The Data Behind 10 Years of the iOS App Store – 2018

The gaming sector is the primary economic driver of the iOS App Store, accounting for 75% of total consumer spend despite representing only 31% of total downloads.
Between 2010 and 2018, the platform generated $130 billion in consumer spend, with revenue growing at a 52% compound annual growth rate compared to a 15% growth rate for downloads.
The Asia-Pacific region now accounts for nearly 60% of global iOS revenue, with China overtaking the United States in 2016 to become the largest market for both downloads and spending.

Market Analysis Global Mobile+1

data.aiJan 2018

The Data Behind 10 Years of the iOS App Store

Between 2010 and 2017, the iOS App Store generated over $130 billion in consumer spend across more than 170 billion total downloads.
China surpassed the United States in annual downloads in 2015 and annual consumer spend in 2016, establishing itself as the primary engine for global market growth.
The monetization model shifted significantly away from paid downloads, which plummeted from 10% of total downloads in 2010 to less than 1% by 2018.

Market Analysis Global Mobile

data.aiJan 2018

Mobile Gaming Benchmarks: 2018

Top-tier mobile games achieve day-28 retention rates of 6.5–7% during the winter months, significantly outperforming the industry median of 1.5%.
Role-playing games lead the market in ARPDAU, with top titles generating 6–7 times the revenue of the median performer.
Strategy games consistently outperform the broader market, achieving double the ARPDAU and conversion rates of average mobile titles.

Market Analysis Global Mobile

GameAnalyticsJan 2018

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