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Market (Mobile) | Game Industry Library
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Market (Mobile)
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Market (Mobile)
Reports in the Market (Mobile) category.
175 documents
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Report
21 pages
Reclaiming the Game Distribution Landscape
As of April 2025, 67% of senior mobile game developers express concern over their over-reliance on the Apple and Google app store duopoly.
While Apple and Google currently command 87% of mobile gaming revenue, 74% of developers expect alternative app stores to become a standard part of their distribution strategy within five years.
Developers anticipate significant financial upside from diversification, with 73% of respondents projecting double-digit revenue growth from alternative distribution channels.
Market Analysis
Mobile
Global
+1
Aptoide
Jan 2025
Report
47 pages
Mobile Games in 2025: Trends & Strategies Supercharging Revenue Growth
The mobile gaming market is shifting toward higher monetization efficiency, evidenced by a 3.8% increase in consumer spending to $65.7 billion despite a 6.6% decline in total downloads.
Spending per download rose by 11.2% in 2024, as the industry prioritizes high-value user retention over the volume-based acquisition strategies of previous years.
New game releases dropped by over 43%, yet top-tier titles are reaching the $1 million revenue milestone nearly twice as fast as they did in 2022.
Market Analysis
Monetization
Player Demographics
+2
AppFigures
Jan 2025
Report
23 pages
2025 Mobile Gaming Benchmarks
75 percent of mobile games failed to achieve a 3 percent retention rate by day 28 in 2024, highlighting a widespread struggle to maintain long-term player loyalty.
Retention is the primary driver for both user acquisition ROI and sustainable monetization, making it the most critical metric for long-term viability.
Multiplayer titles command the longest average session durations of 8 to 9 minutes but struggle significantly with long-term user retention.
Market Analysis
Player Behavior
Retention
+2
GameAnalytics
Jan 2025
Report
36 pages
Intelligence Top Mobile Games Challenges: A User Acquisition, Ad & Product Monetization Report
Market saturation and rising costs per installment are the primary obstacles for 41% of user acquisition managers, driven by intense competition from non-gaming entities.
Product managers are prioritizing LiveOps as their most significant challenge, with nearly 30% ranking it above traditional concerns like game economy balancing or prototyping.
The industry is shifting away from high-volume acquisition toward sustainable growth models that prioritize long-term user retention and lifetime value maximization.
Monetization
User Acquisition
In-Game Advertising
+2
AppLovin
Jan 2025
Report
15 pages
Mobile Games Annual Investment Report
Venture capital in 2023 prioritized early-stage mobile gaming ventures, specifically those integrating blockchain technology and decentralized infrastructure.
Andreessen Horowitz led investment activity by deploying 63 million dollars across eight deals, including a 33 million dollar seed round for Proof of Play.
Investment focus remained diverse, spanning social gaming, AI-driven development, and fantasy sports, exemplified by Lumikai’s 22 million dollar investment in Eloelo.
Investment
Market Analysis
Global
+1
DDM
Jun 2024
Report
45 pages
Digital Market Index: Q2 2024
Global consumer spending reached $36.2 billion in Q2 2024, an 11.7% year-over-year increase driven largely by non-gaming applications, which now account for 46% of total expenditure.
Strategy games surpassed RPGs as the top-grossing mobile gaming genre for the first time since 2017, bolstered by the performance of titles like Last War and Squad Busters.
U.S. digital advertising expenditure exceeded $27 billion in Q2 2024, with social media platforms capturing 76% of that total spend.
Market Analysis
Global
Mobile
Sensor Tower
Jun 2024
Report
29 pages
Turning Organic Success into Long-Term Revenue: A Framework for F2P Mobile Games
Developers should treat monetization and user acquisition as iterative, scientific processes, using predictive modeling to forecast ROAS up to one year in advance to ensure profitability.
Implementing a hybrid ad mediation setup that combines real-time bidding with manual waterfalls can yield an immediate 10% to 20% uplift in ARPDAU.
Personalized, segmented in-app purchase offers can increase player spending by up to 23%, while regional pricing adjustments in lower-purchasing-power markets can boost ARPDAU by as much as 30%.
Monetization
User Acquisition
Marketing
+2
SuperScale
Mar 2024
Report
14 pages
The True Cost of Building a Mobile Game Backend
Building an in-house mobile game backend costs an average of $21.6 million, requiring 52 developers working over a 36-month period.
Diverting gameplay programmers to backend infrastructure tasks slows overall development velocity for 50% of surveyed studios.
Internal backend development contributes to negative organizational outcomes, including increased employee turnover, higher rates of crunch, and direct revenue loss for 20% of studios.
Game Development
Live Ops
Market Analysis
+2
Metaplay
Mar 2024
Report
40 pages
State of the Market 2023: An Annual Analysis of App Market and Advertising Activities
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
Market Analysis
Advertising
Global
+1
Apptica
Mar 2024
Report
103 pages
State of Mobile 2024
The global mobile economy grew 3% to $171 billion in 2023, supported by a $362 billion advertising market projected to exceed $400 billion in the coming year.
Mobile gaming spending contracted by 2% as the industry consolidated around established high-fidelity IPs and social multiplayer genres, though titles like Monopoly GO and Honkai: Star Rail proved that high-quality debuts remain viable.
Non-gaming apps reached a record $64 billion in consumer spend, highlighted by TikTok becoming the first non-game app to surpass $10 billion in lifetime revenue.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2024
Report
46 pages
The State of Gaming 2024
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% dip in revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Market segment preferences shifted significantly in 2023, as mid-core revenue fell by 9% while casual and hybrid-casual segments grew by 8% and 30%, respectively.
Mobile advertising now accounts for 67% of global gaming ad spend, with marketing strategies increasingly relying on high-impact collaborations and transmedia IP to drive organic discovery.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
29 pages
Mobile Ad Creative Index 2024
High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
Market Analysis
Monetization
In-Game Advertising
+3
Liftoff
Jan 2024
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