ReportGameAnalytics
Mobile Gaming Benchmarks for Q1 2024
1 Jan 202424 pages~17 min full read
Global median retention rates for Q1 2024 are 22.91% for day-1, 4.20% for day-7, and 0.85% for day-28.
See it on page 5Classic genre titles, including board, card, casino, trivia, and word games, consistently outperform casual and mid-core titles in retention metrics across all tracked regions.
See it on page 10The global median session length is 4.45 minutes, though casino and card games significantly exceed this, reaching up to 25 minutes in European markets.
See it on page 15Daily session frequency typically ranges from 3 to 5 sessions, with puzzle and word games in the Middle East achieving a peak performance of approximately 10 sessions per day.
See it on page 22The Middle East region shows a distinct preference for classic games, which lead retention performance in that market compared to other global regions.
See it on page 10Data for this benchmark were aggregated from over 10,000 games and a monthly active user base of approximately 1.67 billion, tracked by GameAnalytics.
See it on page 6The benchmark study presents a comprehensive snapshot of mobile gaming performance during Q1 2024, focusing on key engagement metrics—retention, session length, and session count—across North America, Europe, the Middle East, and Asia. Data derive from over 10 000 games tracked by GameAnalytics, with each title typically released in at least three regions, yielding a combined monthly active user base of approximately 1.67 billion.
Retention figures reveal that the global median day‑1 retention stands at 22.91 %, day‑7 at 4.20 %, and day‑28 at 0.85 %. Classic games (board, card, casino, trivia, word) dominate retention performance, especially in the Middle East where they lead all regions. Casual and mid‑core titles lag behind, with puzzle games maintaining stable but lower retention across all markets.
Session length analysis shows a global median of 4.45 minutes, with casino and card games achieving the longest sessions in North America (≈20 min) and Europe (card games exceeding 25 min). In the Middle East, casino titles surpass 15 minutes, while Asia’s top casino games reach nearly 23 minutes. Session count averages range from 3–5 daily sessions per game, with puzzle and word games in the Middle East achieving the highest counts (≈10 sessions/day).
Methodologically, metrics are reported in quantiles—top 25 %, median, and bottom 25 %—to illustrate performance across the spectrum of developers. The report underscores that high retention, longer session lengths, and frequent session counts correlate with stronger player engagement, offering actionable insights for studios aiming to benchmark against industry leaders.
