Mobile gaming benchmarks for Q1 2024 Access the industry's performance with Q1 2024 benchmarks. Explore key metrics like retention rates and session engagement to benchmark your games against industry standards. Gameanalytics.com

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What’s inside? 3 GameAnalytics Benchmarks 12 Session length 4 Key takeaways 13 North America 14 Europe 5 Methodology 15 Middle East 16 Asia 6 Retention 17 How to successfully optimize session length? 7 North America 18 Session count 8 Europe 19 North America 9 Middle East 20 Europe 10 Asia 21 Middle East 11 Game analytics 100: The retention curve 22 Asia

Access industry benchmarks 5.4h and compare your game to your competitors 4.0h While paying attention to your game performance cannot be overstated, 2.7h it is equally important to deeply understand player preferences and industry standards. Conveniently packaged in GameAnalytics Pro , our industry benchmarks can help you identify areas of strength for their game, or weaknesses that need improvement. Helps game studios 1.4h D1 Retention - Monthly Stats prioritize efforts and optimizations alongside the access to next-gen D1 Retention - Monthly Stats analytics solutions for your game. Jan Feb Mar Jan Feb Action 39.16% 39.16% Os Jan 2024 Action 38.56% 38.56% We recommend making a holistic approach by comparing and Dec 2023 Jan 2024 024 Adventure 38.88% 38.88% 38.48% 38.48% Adventure contrasting several benchmarks and metrics to unveil deeper insights. Top 2% Top 3% Arcade 39.30% 39.30% 38.78% 38.78% Arcade Platform Africa Board 42.38% 42.38% 43.91% Board 43.91% Platform Africa 43.86% Platform > Africa For instance, by analyzing how changes in session length correlate with Region > Asia Card 43.25% 44.88% Region > Asia Countries Southeast Asia retention rates, you can pinpoint optimal session durations that keep Countries > 42.79% 42.66% Spenders Europe Casino players coming back for more. Similarly, understanding how playtime Spenders > Middle East Casual 39.98% 40.09% affects retention can inform decisions about game pacing, content North America Multiplayer 41.08% 40.55% Central America depth, and progression mechanics to enhance player engagement over Central Puzzle 44.29% 44.64% time. Explore more use-cases here .

e Spenders > Middle East Casual 39.98% 40.09% affects retention can inform decisions about game pacing, content North America Multiplayer 41.08% 40.55% Central America depth, and progression mechanics to enhance player engagement over Central Puzzle 44.29% 44.64% time. Explore more use-cases here . Racing 35.28% 34.99% Role Playing 38.18% 37.83% Simulation 40.40% 40.03% Sports 39.05% 38.36% Strategy 42.62% 42.32% Trivia 41.05% 41.41% Word 45.91% 45.97%

Key takeaways Exploring key metrics from Q1 of this year helps us uncover the industry's performance and allows you to benchmark your games against the standards. Q1 retention median The median global D1 retention in that quarter was 22.91%, day The median global retention rates across 7 was 4.20%, and 0.85% on day 28. While these percentages may all genres are 22.91% on the first day, seem lower than what is typically considered good retention, it's 4.20% on day 7, and 0.85% on day 28. essential to remember that these are related to the excellent performing games, not the usual ones (which we monitor in this Classic games leading the charts report). Games from this category typically Classic games lead the charts across most of the metrics and exhibit the best performance across all regions. This category includes board and card games, casino regions and metrics. and trivia, and word games. Notably, this category of games performs exceptionally well in the Middle East. Puzzle games An honorary mention goes to puzzle games, which, regardless of This genre consistently maintains solid how other games, especially within the casual category, are performance across all regions in terms performing, consistently perform well across metrics and of session lengths, session counts, and regions with minimal fluctuation. retention rates, without significant fluctuations.