ReportGameAnalytics
Mobile Gaming Benchmarks: Q1 2024
1 Jan 202424 pages~18 min full read
Global median retention rates for Q1 2024 were 22.91% for Day 1, 4.20% for Day 7, and 0.85% for Day 28.
See it on page 5Classic games, including board, card, casino, and trivia titles, consistently outperformed all other genres across most regions and metrics.
See it on page 11The global median session length is 4.45 minutes, with most genres averaging between 4 and 5 sessions per day.
See it on page 13The Middle East records the highest frequency of daily sessions globally, particularly within the puzzle and word genres.
See it on page 22Europe leads all regions in average session duration, while North America and Europe generally exhibit higher retention averages than other territories.
See it on page 3Puzzle games maintain high stability with consistent engagement metrics across all monitored global territories.
See it on page 7Data-driven optimization strategies, including A/B testing, funnel analysis, and LiveOps, are recommended to improve session metrics and long-term retention.
See it on page 18The Q1 2024 mobile gaming benchmarks provide a comprehensive analysis of player engagement metrics, specifically retention rates, session lengths, and session counts across 15 game genres. The analysis is based on data from over 10,000 games utilizing the GameAnalytics platform, representing 1.67 billion monthly active users across North America, Europe, the Middle East, and Asia. The primary objective is to offer developers a standardized framework to evaluate game performance, identify areas for optimization, and refine mechanics to improve long-term player retention and engagement.
Key findings indicate that global median retention rates for the first quarter of 2024 were 22.91% for Day 1, 4.20% for Day 7, and 0.85% for Day 28. Classic games—encompassing board, card, casino, and trivia titles—consistently outperformed other genres across most regions and metrics. While North America and Europe generally exhibit higher retention averages, the Middle East shows a distinct preference for classic games, which achieve their highest regional performance there. Puzzle games also demonstrate notable stability, maintaining consistent engagement metrics across all monitored territories.
Regarding session behavior, the global median session length is 4.45 minutes, with most genres averaging 4 to 5 sessions per day. Europe leads in session duration, while the Middle East records the highest frequency of daily sessions, particularly within the puzzle and word genres. The analysis suggests that session length and frequency are highly correlated with game pacing and social features. To optimize these metrics, the findings recommend a data-driven approach involving A/B testing, funnel analysis, and the implementation of LiveOps to adapt to player behavior in real-time.
