ReportSensor Tower
Southeast Asian Mobile Game Market Insights 2024
1 Jan 202425 pages~21 min full read
The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
See it on page 7Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
See it on page 2Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.
See it on page 6Indonesia is the region's largest download hub, contributing over 41% of total regional downloads and growing 10% between January and August 2024.
See it on page 7Sports games emerged as a high-growth category, recording a 39% revenue surge and now representing 9% of total market income.
See it on page 6Honor of Kings saw a 175% month-over-month jump in downloads following its regional launch in July, while eFootball 2024 experienced a 90% revenue spike.
See it on page 10Mid-core, simulation, arcade, puzzle, and lifestyle genres collectively account for 67% of all mobile game downloads in Southeast Asia.
See it on page 6The report examines Southeast Asian mobile gaming in 2024, focusing on download volumes, in‑app purchase (IAP) revenue, genre performance, country dynamics, and top titles. In the first half of 2024, downloads rose 3.4 % to 4.2 billion, with Google Play accounting for 91 %. IAP revenue increased 3.4 % to $1.16 billion, though a slight 3 % decline in overall revenue was noted compared to the prior half‑year; Google Play contributed 57 % of total earnings. Mid‑core, simulation, arcade, puzzle and lifestyle games dominated downloads (67 % of total), while strategy and RPG titles captured 47 % of revenue, despite modest declines in downloads. Sports games experienced a 39 % revenue surge, representing 9 % of total market income. Indonesia remains the largest download hub, growing 10 % in January‑August 2024 and contributing over 41 % of regional downloads; Thailand follows with a 10 % revenue rise. The top downloaders include Garena Free Fire, Mobile Legends: Bang Bang, Roblox, and Honor of Kings, the latter achieving a 175 % month‑over‑month jump in July after its Southeast Asian launch. Revenue leaders are Mobile Legends: Bang Bang, eFootball 2024, Garena Free Fire, and Roblox, with eFootball showing a 90 % revenue spike. The analysis draws on Sensor Tower’s estimated download and IAP data from the App Store and Google Play, excluding ad revenue and third‑party sales.
