Report · January 1, 2024

Southeast Asian Mobile Game Market Insights 2024

Summary

The report examines Southeast Asian mobile gaming in 2024, focusing on download volumes, in‑app purchase (IAP) revenue, genre performance, country dynamics, and top titles. In the first half of 2024, downloads rose 3.4 % to 4.2 billion, with Google Play accounting for 91 %. IAP revenue increased 3.4 % to $1.16 billion, though a slight 3 % decline in overall revenue was noted compared to the prior half‑year; Google Play contributed 57 % of total earnings. Mid‑core, simulation, arcade, puzzle and lifestyle games dominated downloads (67 % of total), while strategy and RPG titles captured 47 % of revenue, despite modest declines in downloads. Sports games experienced a 39 % revenue surge, representing 9 % of total market income. Indonesia remains the largest download hub, growing 10 % in January‑August 2024 and contributing over 41 % of regional downloads; Thailand follows with a 10 % revenue rise. The top downloaders include Garena Free Fire, Mobile Legends: Bang Bang, Roblox, and Honor of Kings, the latter achieving a 175 % month‑over‑month jump in July after its Southeast Asian launch. Revenue leaders are Mobile Legends: Bang Bang, eFootball 2024, Garena Free Fire, and Roblox, with eFootball showing a 90 % revenue spike. The analysis draws on Sensor Tower’s estimated download and IAP data from the App Store and Google Play, excluding ad revenue and third‑party sales.

From the report

SensorTower SRRT C SA AIOOO S o u t h e a st A s i a n Mobile Game Market Insights 2024

iew Sensor Tower Introduction/Overview — epth analysis of the This report provides an in-depth analysis App Store and Google Play mobile game markets of the App Store and 2024, covering the overall e in Southeast Asian in 2024, in these revenue and download trends in these genres, markets, revenue shares and trends across top game genres, download and revenue changes across different countries, as well as well Ar as top mobile games by revenue and downloads. Through case case study, this report will also help you decode how top games top games successfully penetrated the Southeast Asian markets. utheast Asian markets. Clarification on Revenue and Downloads Data Sensor Tower's revenue figures are derived from estimated in-app purchase (IAP) revenue on the App Store and Google Play, excluding d from estimated in-app purchase (IAP) revenue on ad revenue, revenue from third-party Android appstore sales, and direct payment revenue from developers’ websites and other channels. Unless explicitly stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). nue figures shown represent gross revenue (before Sensor Tower's downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China. cate downloads, and downloads from third-party ble in Mainland China.

Contents Introduction/Overview 02 Overview of the Southeast Asian Mobile Game Market 04 Popular Mobile Games and Top Publishers in Southeast Asia 08 Case Study: Honor of Kings 13 Key Takeaways 19

In the first half of 2024, mobile game downloads in Southeast Asia increased by 3.4% compared to the previous half-year period, reaching 4.2 billion, with 91% coming from Google Play Note: Data as of June 2024. Source: Sensor Tower Store Intelligence Sensor Tower's download data is derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China. During the first half of 2024, mobile game downloads in the Southeast Asian market rose In the first half of 2024, the IAP revenue of mobile games in the Southeast Asian market by 3.4% compared to the previous half-year, totalling 4.2 billion downloads, of which 91% decreased slightly by 3.0% compared to previous half-year to $1.16 billion, close to the were from Google Play. level in 2020H1. Google Play revenue accounted for 57% of the total. Mobile Game Downloads Trends in Southeast Asia Mobile Game IAP Revenue in Southeast Asia from 2020H1 to 2024H1 from 2020H1 to 2024H1 App Store Google Play App Store Google Play 4.5B $1.4B 3B $0.7B 1.5B 0B $0B 2020H1 2020H2 2021H1 2021H2 2022H1 2022H2 2023H1 2023H2 2024H1 2020H1 2020H2 2021H1 2021H2 2022H1 2022H2 2023H1 2023H2 2024H1

From January to August 2024, downloads of mid-core mobile games in the Southeast Asian market grew significantly, while revenue from sports mobile games increased by 39% period-over-period Note: Data as of August 2024. Source: Sensor Tower Store Intelligence Sensor Tower's download data is derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China. Between January and August 2024, simulation, arcade, puzzle, and lifestyle mobile games On the revenue side, strategy and RPG mobile games collectively accounted for 47% of accounted for 67% of the total downloads in the Southeast Asian market. total, though they experienced period-over-period declines of 3% and 9%, respectively. Specifically, downloads of simulation, strategy, shooting, and RPG mobile games grew by Meanwhile, revenue from sports mobile games spiked by 39% period-over-period, 11%, 14%, 6%, and 7%, respectively. accounting for 9% of the total mobile game revenue in Southeast Asia. Mobile Games Downloads Share in Southeast Asia Mobile Game IAP Revenue Share in Southeast Asia by Genre (January-August 2024) Market by Genre (January-August 2024) Others Others 13% Simulation 8% Action 22% +11% YoY Puzzle Strategy -0.3% YoY 5% +6% YoY 8% 24% -3% YoY RPG Shooter +7% YoY 5% +0.5% YoY 8% Shooter S Downloads ower 0 Revenue +6% YoY 5% Downloads Sports +14% Strategy Arcade +39% YoY 9% YoY 5% 19% -4% YoY Lifestyle Simulation RPG +4% YoY 10% Puzzle +2% YoY 9% 23% -9% YoY

ion 8% Action 22% +11% YoY Puzzle Strategy -0.3% YoY 5% +6% YoY 8% 24% -3% YoY RPG Shooter +7% YoY 5% +0.5% YoY 8% Shooter S Downloads ower 0 Revenue +6% YoY 5% Downloads Sports +14% Strategy Arcade +39% YoY 9% YoY 5% 19% -4% YoY Lifestyle Simulation RPG +4% YoY 10% Puzzle +2% YoY 9% 23% -9% YoY 16% -6% YoY -14% YoY Casino 11%

Pages: 25
Words: 4,265
Type: Report

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