Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
570 documents by other writers name Twitch in the title or summary.
Baldur’s Gate 3 Revenue and Performance Analysis: August 2023
This analysis examines the commercial performance and market reach of Larian Studios’ Baldur’s Gate 3 during August 2023.
- Baldur’s Gate 3 was the highest-grossing game across PC and console platforms in the US and UK during August 2023, surpassing Diablo IV.
- The title achieved a 13.8% engagement rate among gamers across 37 international markets, with players averaging 30 hours of gameplay.
- The game generated 48 million hours of viewership across major streaming platforms including Twitch, YouTube, and Facebook Gaming.
Raidiant Announces Star Chasers Showdown Featuring Rocket League
Raidiant, an esports broadcast operator and division of New Meta Entertainment, has partnered with developer Psyonix to launch the Star Chasers Showdown, a competitive Rocket League tournament series.
- Raidiant is partnering with Psyonix to host the Star Chasers Showdown, a $30,000 Rocket League tournament dedicated to women and marginalized genders.
- The tournament will feature up to 32 teams from North America and Europe, with qualifiers scheduled for October 14–15 and the main event for October 28–29, 2023.
- The event includes an amateur bracket with its own grand final, alongside a free agent pool designed to facilitate team building for individual participants.
GTA V: The 10 Year Anniversary on Streaming
Grand Theft Auto V has maintained a dominant position in the live-streaming industry for a decade, proving that its longevity extends well beyond initial sales.
- Since Q2 2016, Grand Theft Auto V has accumulated nearly 8.1 billion hours watched across major global streaming platforms.
- The game reached its peak viewership in Q2 2021 with 874 million hours watched, briefly dethroning the 'Just Chatting' category as the most-watched content on live-streaming platforms.
- Role-playing (RP) servers have become the primary driver of engagement, accounting for 23.4% of the game's total market share in Q2 2023 with over 85 million hours watched.
Non-Gaming Reaches its Highest Ever Monthly Hours Watched on Twitch in July 2023
Non-gaming content on Twitch experienced significant growth throughout 2023, culminating in a record-breaking performance in July.
- In July 2023, non-gaming content on Twitch reached nearly 375 million hours watched, marking its highest monthly total since January 2019 and surpassing first-person shooters as the platform's most popular genre.
- The 'Just Chatting' category accounts for nearly three-quarters of the non-gaming market share in 2023, with approximately 2.3 billion hours watched year-to-date.
- Approximately 27% of all unique channels on Twitch in 2023 have streamed under the 'Just Chatting' category, totaling 637,000 unique channels.
Amazon Veteran Cristina Carranza Joins GGTech
GGTech Entertainment, a Spain-based organization, has appointed Cristina Carranza as its new head of global sales.
- GGTech Entertainment has appointed former Twitch and Amazon executive Cristina Carranza as its new head of global sales to lead the company's expansion into the United States.
- Carranza brings nearly a decade of experience from Amazon and Twitch, where she most recently served as an account director helping develop global programs like Amazon GAMERGY and Amazon University Esports.
- This leadership hire follows a $12.4 million investment secured by GGTech in June 2023 from Glisco Partners and Heart Beat, intended to support the company's international growth.
HBCU Esports League Season Four Launches
The HBCU Esports League, operated by Cxmmunity Media, officially launched its fourth season in September 2023.
- Cxmmunity Media launched the fourth season of the HBCU Esports League on September 17, 2023, featuring students from 15 Historically Black Colleges and Universities.
- The league is offering a total prize pool of $170,000, which will be awarded to students as educational scholarships.
- Former NFL wide receiver Chad “OchoCinco” Johnson has joined the league as an official ambassador to support its mission of diversifying the gaming industry.
The 10-Year Anniversary: Celebrating the Success of One of Live Streaming’s Most Popular Games
Grand Theft Auto V (GTA V) has maintained a dominant position in the live-streaming industry for a decade, proving that its commercial success—marked by 185 million copies sold and $7.7 billion in revenue—extends significantly into digital content consumption.
- Since Q2 2016, Grand Theft Auto V has accumulated nearly 8.1 billion hours watched across major live-streaming platforms.
- The game reached its peak viewership in Q2 2021 with 874 million hours watched, briefly becoming the most-watched game on live streaming for nearly two years.
- Role-playing and private servers have become central to the game's longevity, accounting for 23.4% of its total market share in Q2 2023 with over 85 million hours watched.
Pikmin 4 Becomes Top-Grossing Game on Switch in July
Newzoo’s market analysis for July 2023 highlights the performance of top-tier titles on the Nintendo Switch platform, specifically focusing on revenue generation and player engagement.
- Pikmin 4 became the highest-grossing game on the Nintendo Switch in the US and UK for July 2023, despite launching late in the month.
- Nintendo’s first-party software dominates revenue, accounting for eight of the top ten highest-grossing titles on the platform.
- Fortnite and Minecraft were the only third-party titles to break into the top ten revenue list for July.
Barbarians at the Gate: Big Tech's Bark Still Worse Than Bite
The expansion of major technology firms into the interactive entertainment sector presents a perceived existential threat to traditional gaming power structures, yet these non-endemic players face significant structural barriers to success.
- The top ten gaming publishers increased their share of total consumer spending from 39% in 2017 to 57% by 2021, demonstrating the growing dominance of established incumbents.
- Gaming incumbents like Sony, Microsoft, and Nintendo have successfully resisted disruption by proactively adopting cloud technology and cross-media business models, unlike the film and music industries.
- Diversified tech giants like Amazon struggle to compete in gaming because they prioritize high-growth sectors like advertising over dedicated gaming initiatives such as Twitch or Luna.
2023 LEC Finals Broadcast Partners Announced
Riot Games has finalized its broadcast and co-streaming partnerships for the 2023 League of Legends EMEA Championship (LEC) Season Finals, held in Montpellier, France, on September 9–10, 2023.
- Riot Games announced the broadcast and co-streaming partners for the 2023 LEC Season Finals, which took place in Montpellier, France, on September 9–10, 2023.
- The event featured localized broadcasts in 15 different languages, supported by regional partners including OTP (France), LVP (Spain), Frenzy (Poland), and Afreeca (South Korea).
- The 2023 LEC Season Finals featured competition between six teams: Fnatic, MAD Lions, G2 Esports, Team BDS, EXCEL, and SK Gaming.
OverActive Media Launches Content Creator Academy
OverActive Media, a publicly traded Canadian esports and gaming organization, has launched the Content Creator Academy to expand its influence and engagement capabilities within the creator economy.
- OverActive Media has launched the 'Content Creator Academy,' an initiative featuring a roster of 20 influencers aligned with its professional esports teams.
- The academy's roster supports the company's competitive teams, including the Toronto Ultra (Call of Duty League), Toronto Defiant (Overwatch League), and MAD Lions (League of Legends EMEA Championship).
- The initiative leverages a combined reach of over 15 million followers across streaming and social media platforms, including Twitch, YouTube, TikTok, Twitter, Instagram, Facebook, and Trovo.
Starfield’s Stellar Debut: Dominating Live Streaming
The release of Bethesda’s Starfield represents a significant milestone in live-streaming engagement, demonstrating how pre-launch anticipation and creator-led content drive massive viewership.
- Bethesda's Starfield generated nearly 20 million hours watched across live-streaming platforms during its opening weekend from August 31 to September 3, 2023.
- The game achieved a peak viewership of 607,000 concurrent viewers on its first day of early access, even before the title was fully playable.
- Twitch dominated the game's streaming distribution, accounting for 90% of total hours watched, followed by YouTube Gaming at 9.2%, Kick at 0.9%, and Facebook Gaming at 0.1%.