Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
570 documents by other writers name Twitch in the title or summary.
Deep Dive: How Thronefall Went Minimal to Hit 300k Sales
This analysis examines the commercial success of the indie title Thronefall, positioned as a primary case study for a growing "minimalist" trend on Steam.
- Thronefall achieved 315,000 unit sales and over $1.5 million in gross revenue within its first two months on Steam.
- The game’s success validates a minimalist development strategy, with 35% of players logging over five hours of playtime despite a low $7 price point.
- Simplified Chinese localization proved critical for global reach, driving a significant portion of organic sales despite the absence of localized marketing.
Enthusiast Gaming Partners With the NFL for NFL Tuesday Night Gaming Season 2
The National Football League and Enthusiast Gaming have announced the second season of their collaborative video gaming series, NFL Tuesday Night Gaming.
- Enthusiast Gaming and the NFL are launching the second season of their weekly video gaming series, 'NFL Tuesday Night Gaming,' on September 12, 2023.
- The series will be broadcast live on Twitch, YouTube, and X (Twitter) and will feature a mix of prominent content creators such as TypicalGamer, NickEh30, and QTCinderella alongside current and former NFL players.
- A pre-launch 'Play Day' episode hosted by rapper Quavo is scheduled for September 5, 2023, at Mercedes-Benz Stadium, featuring outdoor competitions between four teams of creators and athletes.
Diablo IV: July Market Performance in the US and UK
Diablo IV demonstrated strong market performance throughout July 2023, securing its position as the highest-grossing title across both PC and console platforms in the United States and the United Kingdom.
- Diablo IV was the highest-grossing title across all PC and console platforms in the US and UK throughout July 2023.
- The game achieved the highest monthly active user (MAU) count of any RPG globally, with 8.65% of gamers across 37 key markets playing the title in July.
- Diablo IV successfully captured significant player migration, drawing 16.3% of the player base from Call of Duty: Modern Warfare II and Fortnite, and 13.6% from Final Fantasy XVI.
Rocket League’s Live-Streaming Performance
Rocket League maintains a robust position within the global esports landscape, characterized by sustained viewership and strategic growth.
- The 2023 Rocket League World Championship reached a peak of 438,000 viewers, surpassing the 386,000 peak recorded in 2022.
- Rocket League is the 12th most-watched esport in 2023, accumulating approximately 33.5 million hours watched as of August.
- The majority of World Championship viewership (82%) originated from official Rocket League channels, with only 18% coming from co-streamers.
Benefits of Wiping in Live Streaming Viewership: Escape From Tarkov
The periodic "wipe" system in the hardcore first-person shooter Escape From Tarkov serves as a primary driver for its sustained popularity and live streaming viewership.
- Escape From Tarkov generated 120 million hours watched in January 2023, marking a record high for the title.
- The game's 'wipe' system, which periodically resets all player progress and inventory, serves as a primary driver for viewership spikes on streaming platforms.
- Following a record-breaking January 2023, viewership for the game dropped by 74% in February before stabilizing in Q2.
Insights on Women’s World Cup Viewership: Promising Trends for Live Streaming
The 2023 FIFA Women’s World Cup and the emergence of alternative football leagues demonstrate a significant shift in sports consumption toward live-streaming platforms like Twitch and YouTube.
- The 2023 FIFA Women’s World Cup demonstrated the growing viability of live-streaming platforms for major sports, with the Twitch Sports category reaching 27.6 million hours watched in July 2023, 12 million of which were driven by the King’s League, Queen’s League, and the World Cup.
- Streamer Casimiro Miguel generated 29 million hours of watch time for the 2023 Women’s World Cup via his Brazilian-region-locked streams, peaking at 1.74 million concurrent viewers during the Brazil vs. Jamaica match.
- The King’s League and Queen’s League have successfully captured younger audiences by blending traditional football with entertainment-focused, shorter-format rules, generating a combined 72 million hours watched across their recent splits with an average of 412,000 viewers.
Final Fantasy XVI: Live Streaming Insights
Final Fantasy XVI serves as a case study for the evolving live-streaming performance of major video game releases.
- Final Fantasy XVI generated 19.4 million hours watched across live-streaming platforms in its first 30 days, with 95% of that viewership occurring on Twitch.
- The game debuted at number 11 in live-streaming rankings during its first week with 12.1 million hours watched, peaking at 223,000 concurrent viewers on launch day.
- Viewership for Final Fantasy XVI followed a typical linear game trend, experiencing a 76% decline in hours watched between day one and day seven, and a 65% decline by day 30.
Influencer Marketing 101
Influencer marketing serves as a critical growth engine for the gaming industry, particularly for PC and core mobile titles.
- Influencer marketing for games should prioritize authentic, long-term partnerships over transactional advertisements, with hyper-casual titles requiring deep creative integration like embedding an influencer’s likeness into game mechanics.
- Campaigns should utilize a hybrid strategy: large creators for broad brand awareness and networks of smaller influencers to drive performance-based conversions.
- Agencies should vet talent using rigorous metrics, specifically targeting engagement rates between 5% and 20% alongside cost-per-mille analysis.
Ben Goldhaber Joins GGWP to Lead Marketing Efforts
Ben Goldhaber, the former CEO and co-founder of the esports community app Juked, has joined GGWP to lead the company’s marketing efforts.
- Ben Goldhaber, former CEO and co-founder of Juked, has joined the AI-powered game moderation company GGWP to lead its marketing efforts.
- GGWP recently announced it is making its anti-toxicity moderation tools available for free to all game developers.
- The company secured $10 million in a funding round led by Samsung Ventures and SK Telecom Ventures in July 2023, following a $12 million seed round in March 2022.
Massively Multiplayer TV - Alex Casassovici, azarus.io
The evolution of television from a passive broadcast medium into a highly interactive, massively multiplayer platform represents a significant shift in digital entertainment.
- Interactive overlays on platforms like Twitch have reached 18 million unique users in a single year, demonstrating the scalability of turning passive video into active participation.
- Modern internet-based streaming allows developers to bypass app store discovery hurdles by embedding lightweight, web-based games directly into video feeds.
- Interactive broadcast experiences, such as trivia and real-time prediction games, have achieved engagement rates as high as 100% during live streams.
How La Velada del Año III Broke Records Again
La Velada del Año III, a creator-led boxing and entertainment event hosted by Ibai Llanos, established a new benchmark for live-streaming engagement in 2023.
- La Velada del Año III achieved a record-breaking 3,499,999 peak concurrent viewers, marking the highest viewership ever recorded for a single channel on Twitch.
- The event experienced significant growth, increasing its total viewership by 1.73x compared to the previous edition held in 2022.
- The event maintained an average minute audience (AMA) of 2.9 million viewers, complemented by a sold-out live attendance of 60,000 people at the Civitas Metropolitano stadium.
Ibai Breaks Records Again with La Velada del Año III
The third edition of La Velada del Año, organized by creator Ibai Llanos, established a new milestone for the live-streaming industry by setting the record for the highest viewership ever recorded on a single Twitch channel.
- Ibai Llanos set a new Twitch record with 3,499,999 peak viewers during the third edition of 'La Velada del Año,' surpassing his own previous record set in 2022.
- The event achieved an average minute audience (AMA) of 2.9 million viewers and sold out the 60,000-capacity Civitas Metropolitano stadium in minutes.
- Viewership for the event grew by 1.73x compared to the 2022 edition, highlighting the massive scale of creator-led, non-gaming content on live-streaming platforms.