Newzoo

Research

93 documents

Documents

Report66 pages

How UGC, AI, & Cloud Are Transforming Gaming

User-generated content (UGC) is a primary driver of player retention, with Roblox, Minecraft, and Fortnite accounting for 19% of global playtime and distributing $1.3 billion to creators in 2023.
The integration of AI in gaming is projected to reach a $4.2 billion valuation by 2029, while the generative AI sector specifically is expected to hit $1.8 billion by 2025.
Cloud gaming has scaled to nearly 400 million users in four years, though 76% of players cite latency as a primary barrier to mass adoption.

Market Analysis UGC AI+2

NewzooJan 2023

Report29 pages

Analyzing the Consumer and Market Impacts of Chinese Games Market Policies

Chinese gaming giants like Tencent and NetEase are aggressively expanding internationally through studio acquisitions and global publishing labels to mitigate domestic regulatory volatility.
Government regulations restrict users under 18 to one hour of gaming on weekend and holiday evenings, a policy that threatens the long-term pipeline of players and esports talent despite minor spending accounting for less than 2% of major firms' revenue.
The game licensing process now utilizes a rigorous scoring system evaluating societal values and cultural propagation, following a nine-month approval freeze that ended in early 2022.

Market Analysis Player Demographics Player Behavior+1

NewzooNov 2022

Report43 pages

Global Cloud Gaming Report: 2022

The global cloud gaming market is projected to grow from $2.4 billion in 2022 to $8.2 billion by 2025.
The paying user base is expected to expand significantly from 31.7 million in 2022 to 86.9 million by 2025.
Cloud gaming is shifting from a niche technology to a core industry pillar as major platforms like Xbox and PlayStation integrate cloud services to complement traditional hardware.

Cloud Gaming Market Analysis Market Forecast+1

NewzooSept 2022

Report61 pages

Global Games Market Report 2022

The global games market is projected to decline 4.3% to $184.4 billion in 2022, marking a corrective phase after pandemic-driven expansion, before recovering to an estimated $211.2 billion by 2025.
The industry maintains a massive global reach of 3.2 billion players, with growth shifting away from mature North American and Asia-Pacific markets toward mobile-first regions like Latin America and the Middle East & Africa.
Developers are increasingly adopting programmatic, non-intrusive in-game advertising to monetize non-paying users, a strategy supported by platform holders like Sony and Microsoft to counter mobile privacy policy changes such as Apple’s IDFA.

Market Analysis Market Forecast Global

NewzooJan 2022

Report21 pages

Newzoo’s Global Gamer Study 2022

Gaming has become a primary entertainment ecosystem for 79% of the global online population, with Gen Alpha prioritizing gaming over social media and streaming.
The gaming sector reached a projected consumer spend exceeding $200 billion in 2023, with approximately 50% of Millennials, Gen Z, and Gen Alpha actively spending money on games.
Gaming is increasingly used as a social platform, as 75% of players engage in game worlds for social interaction rather than playing the primary game mechanics.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2022

Report46 pages

The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters 2022

The metaverse and blockchain gaming have evolved into mainstream commercial forces, with major brands like Nike, Gucci, Samsung, and Louis Vuitton investing in virtual storefronts and digital real estate.
Virtual events are demonstrating massive scale, as evidenced by Ariana Grande’s Rift Tour and Justin Bieber’s Wave performance attracting millions of concurrent viewers.
Blockchain gaming is expanding through play-to-earn models, highlighted by Axie Infinity’s 3 billion gamers and Illuvium’s $72 million in funding, though long-term viability depends on engagement beyond speculative gains.

Metaverse Blockchain NFT+2

NewzooJan 2022

Report18 pages

Consumer Insights: Games and Esports 2022

The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.

Market Analysis Player Demographics Player Behavior+5

NewzooJan 2022

Report39 pages

Newzoo IP-Based Mobile Games Report (2022)

Established intellectual property is now a primary driver of mobile success, evidenced by the fact that only one non-IP title reached the top ten global downloads in 2021.
High-spending players, defined as those investing over $25 per month, show a significantly higher propensity to download games based on familiar franchises than low spenders.
While Western IPs like Disney and Marvel drive high global download volumes, Eastern IPs from Japanese manga and Chinese literature dominate top-grossing charts due to deep monetization mechanics like gacha systems.

Market Analysis Monetization Mobile+1

NewzooJan 2022

Report18 pages

Consumer Insights: Games & Esports 2022

Gaming has become a primary entertainment ecosystem for 79% of the global online population, with Gen Alpha prioritizing gaming over social media and streaming video.
Consumer spending in the gaming sector is projected to exceed $200 billion in 2023, driven by a payer base that includes approximately 50% of Gen Alpha, Gen Z, and Millennial gamers.
Game worlds are increasingly used for social interaction rather than gameplay, with 75% of players and 44% of non-players utilizing these environments for non-gaming social engagement.

Market Analysis Player Demographics Esports+1

NewzooJan 2022

Report22 pages

Newzoo Gamer Insights: The Future of Gaming

90% of Gen Alpha and Gen Z are active game enthusiasts, significantly higher than the 79% engagement rate seen in the general online population.
Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social media and video streaming platforms.
Economic engagement is high, with 52% of Gen Alpha and 48% of Gen Z spending money on games, primarily driven by mobile platform purchases for exclusive content and personalization.

Market Analysis Player Demographics Marketing+1

NewzooJan 2022

Report22 pages

Newzoo Gen Z & Gen Alpha Report 2022

90% of Gen Alpha and Gen Z are game enthusiasts, significantly outpacing the 79% engagement rate found in the total online population.
Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social networks and streaming services.
70% of Gen Z are interested in using virtual game worlds for social activities beyond gameplay, such as attending parties or watching movies, positioning them as the primary drivers of metaverse adoption.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2022

Report18 pages

Key Insights into Brazilian Gamers

Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.

Player Demographics Market Analysis Brazil

NewzooJan 2022