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93 documents

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Report44 pages

Global Games Market Report 2024

The global games market is projected to reach $187.7 billion in 2024, growing at a 3.1% CAGR to hit $213.3 billion by 2027.
PC gaming is the leading segment with $43.2 billion in 2024 revenue, while console market share is expected to rise to 30% due to the prevalence of cross-platform releases.
Total player count is forecast to reach 3.42 billion, a 4.5% year-over-year increase primarily driven by growth in PC adoption.

Market Analysis Monetization Player Demographics+1

NewzooJan 2024

Report52 pages

Global Games Market Report

The global games market is projected to reach $184.0 billion in 2023, with a forecast to grow to $205.4 billion by 2026 supported by a 3.31 billion-person player base.
Mobile gaming remains the largest revenue segment at $89.7 billion, though it is currently experiencing a 1.4% decline due to privacy-related challenges in user acquisition and monetization.
PC and console gaming are the primary industry growth engines for 2023, driven by improved hardware supply and a strong pipeline of high-profile software releases.

Market Analysis Monetization Player Demographics+1

NewzooJan 2024

Report35 pages

How Consumers Engage with Games Today: Newzoo’s Global Gamer Study 2024

Gen Z and Gen Alpha players spend an average of 5.2 hours per week gaming, surpassing their time spent on social media.
Approximately 22% of Gen Z players spend $25 or more monthly on games, showing a strong preference for upfront payments compared to the free-to-play model favored by mobile gamers.
One-third of PC/console gamers are 'new game seekers' who spend 7–8 hours weekly across multiple platforms and consistently invest over $25 monthly.

Market Analysis Player Behavior Monetization+1

NewzooJan 2024

Report22 pages

How IP and Brand Collaborations Level Up Games

Aligning in-game collaborations with external transmedia marketing, such as theatrical film releases, can drive DAU increases of up to 120%.
IP collaborations generate an average 11% increase in daily active users (DAU) during the first week of launch, with engagement typically peaking between the fourth and fifth days.
Premium games see a 19% average DAU boost from collaborations, significantly outperforming free-to-play titles, which see an 8% increase due to a heavier reliance on cosmetic-only content.

Monetization Player Behavior Market Analysis+1

NewzooNov 2023

Report22 pages

Launching PC & Console Titles in the Ever-Changing Games Market

The PC and console market is highly consolidated, as 18 of the top 20 games by monthly active users (MAU) in 2022 were legacy titles, with Hogwarts Legacy being the only new release to reach that tier in early 2023.
Market saturation is increasing, evidenced by a rising number of Steam releases coupled with a declining number of titles achieving a 50,000 lifetime player milestone.
Gaming is a primary leisure activity for younger demographics, with 89% of Gen Z and 82% of Millennials identifying as enthusiasts and dedicating approximately 20% of their free time to gaming.

Market Analysis Global PC+1

NewzooOct 2023

Report13 pages

How DLC boosts engagement for PC and console games

DLC releases drive an average 11% increase in monthly active users (MAU), with medium-sized games (250,000 to 2 million MAU) seeing the highest impact at 22% growth.
Strategy games benefit most from the DLC model, recording a 30.5% average increase in MAU, followed by role-playing and adventure titles.
DLC is a significant revenue driver, accounting for 13% of PC revenue and 7% of console revenue in the U.S. during 2022.

Monetization Player Behavior PC+1

NewzooMay 2023

Report13 pages

Newzoo DLC Content Report 2023

DLC launches drive an average 11% increase in Monthly Active Users (MAU), with medium-sized games (250,000 to 2 million MAU) experiencing the highest growth at 22%.
Strategy games see the largest engagement spikes from DLC at 30.5%, followed by role-playing games at 21.1%.
In 2022, DLC sales accounted for 13% of total PC revenue and 7% of console revenue in the United States, indicating a higher reliance on add-on content on PC.

Monetization Global PC+1

NewzooMay 2023

Report52 pages

Global Games Market Report: August 2023

The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.

Market Analysis Market Forecast Global+3

NewzooJan 2023

Report58 pages

PC & Console Gaming Report 2023

The PC and console market generated $92.3 billion in 2022, representing a 2.2% year-on-year decline that signals a stabilization toward pre-pandemic levels rather than a long-term downturn.
Microtransactions and downloadable content now account for nearly 50% of total consumer spending, reflecting a fundamental industry shift from product-based sales to a service-oriented model.
Engagement metrics saw a significant contraction in 2022, with total playtime dropping 15% and hardcore player activity falling by 37%.

Market Analysis Market Forecast Global+2

NewzooJan 2023

Report28 pages

Newzoo’s Global Gamer Study 2023

Gaming is now a multidimensional ecosystem where 79% of the online population are enthusiasts, with over 50% of consumers engaging through a mix of playing, viewing, socializing, and content creation.
Younger demographics show the highest engagement levels, with 94% of Gen Alpha and 90% of Gen Z participating in gaming activities beyond just active play.
Multi-platform gaming is a significant trend, with 47% of gamers using at least two platforms and a high-value 'tri-platform' cohort (15% of players) averaging over 11 hours of play per week.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2023

Report36 pages

A New Era of Engagement in Media & Entertainment

Gen Z now spends an average of 12.2 hours per week on video games and virtual worlds, surpassing the time they dedicate to traditional broadcast or subscription television.
Video games command a 72% active participation rate among US consumers, narrowing the volume gap with traditional media, which currently averages 17 hours of weekly consumption.
68% of Gen Z identify as digital creators, spending three times more hours on user-generated content than Gen X.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2023

Report42 pages

How Different Generations Engage with Video Games Today

Gaming has become the primary entertainment medium for younger generations, with 94% of Gen Alpha identifying as game enthusiasts.
Approximately 60% of younger players invest in games, driven by a preference for social immersion and genres like Adventure and Battle Royale.
70% of younger players are 'player-viewers' who consume gaming content for social connection, whereas older generations use such content primarily for information like reviews and tutorials.

Player Demographics Market Analysis Global+1

NewzooJan 2023