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Cover of GTA VI Online is the Next Big Metaverse Platform
13 min
Deconstructor of Fun13 min

GTA VI Online is the Next Big Metaverse Platform

The Epic Games Store (EGS) continues to function primarily as a proprietary launcher for Fortnite rather than a direct competitor to Steam.

  • Take-Two Interactive management is tempering investor expectations regarding a UGC-driven metaverse model for GTA VI, framing it as a potential long-term evolution rather than an immediate feature.
  • Rockstar Games has reportedly engaged with prominent Roblox and Fortnite creators to explore custom virtual experiences, though significant technical and operational hurdles remain for such a transition.
  • The Epic Games Store generated approximately $1.1 billion in 2024, but this revenue is driven almost exclusively by first-party engagement rather than third-party sales.
Deconstructor of FunMar 2025
Cover of Türkiye Game Market 2024 Report
Report372 pages

Türkiye Game Market 2024 Report

The Turkish gaming industry demonstrated remarkable resilience and strategic evolution throughout 2024, navigating significant economic headwinds and regulatory challenges to reach a market valuation of approximately $810 million.

  • The Turkish gaming market reached a valuation of approximately $810 million in 2024, supported by a player base of 48 million and over 1,400 active studios.
  • Investment activity in the sector showed signs of recovery with nearly $120 million secured across various funding rounds throughout 2024.
  • The industry is undergoing a strategic transition away from hyper-casual mobile titles toward sustainable, high-quality development for PC and console platforms.
InvestGameMar 2025
Cover of Steam Next Fest Feb 2025 Wrap-up
37 min
How To Market A Game37 min

Steam Next Fest Feb 2025 Wrap-up

Steam Next Fest serves as a critical, albeit evolving, discovery mechanism for independent developers, functioning primarily as a platform for personalized game recommendations rather than a static leaderboard.

  • Steam Next Fest charts are highly fluid, with significant turnover in the top 25 rankings throughout the event as new games frequently displace those that previously held spots.
  • The ceiling for wishlists during Steam Next Fest has lowered, with top-performing games reaching approximately 40,000 wishlists, a sharp decline from historical peaks like Manor Lords, which once secured 300,000 wishlists in a single event.
  • Steam's recommendation algorithms are highly reactive to a user's recent activity, prioritizing demos that match the specific genres and tags a player has engaged with over the previous two weeks.
How To Market A GameMar 2025
Cover of Is Releasing A Steam Demo Worth It? (My FINAL Next Fest Demo Results)
20 min
Thomas Brush20 min

Is Releasing A Steam Demo Worth It? (My FINAL Next Fest Demo Results)

The primary objective of releasing a Steam demo during the February 2025 Next Fest cycle was to drive wishlist growth and validate market interest for the title Twisted Tower.

  • Launching a demo two weeks before Steam Next Fest allowed the game to gain 28,000 wishlists through streamer coverage and trending tab placement before the official event began.
  • Total wishlist growth reached approximately 50,000 during the demo launch and Next Fest period, bringing the game close to a 100,000 wishlist milestone.
  • Hitting the Steam 'Trending Free' tab was a primary driver of organic growth, resulting in roughly 2,200 additional wishlists per day during peak visibility.
Thomas BrushMar 2025
Cover of How to Port F2P Mobile Game to Web, Nintendo Switch, Steam?
17 min
Tenjin17 min

How to Port F2P Mobile Game to Web, Nintendo Switch, Steam?

Successful porting of free-to-play mobile games to Web, Steam, and Nintendo Switch requires a strategic, data-driven approach centered on game economy and platform-specific flexibility.

  • Validate game concepts through a five-week hyper-casual prototyping phase, using KPIs like cost per install, funnels, and session length to de-risk investments before full-scale development.
  • Design the core game loop to be economy-based and functional without monetization elements, ensuring the title can transition easily from free-to-play mobile to premium console or subscription models.
  • Prioritize mobile success as a prerequisite for expansion, avoiding the high risks associated with simultaneous multi-platform development.
TenjinMar 2025
Cover of Is the Overwatch 2 Battle Pass Design Broken?
53 min
GameMakers53 min

Is the Overwatch 2 Battle Pass Design Broken?

The current battle pass model in competitive shooters like Overwatch 2 faces significant friction due to its rigid, linear progression structure.

  • Battle passes are estimated to generate between 30% and 60% of total revenue for modern shooter games.
  • Overwatch 2 has surpassed 100 million total users since its October 2022 launch, with an estimated 20 million monthly active users.
  • Successful battle pass designs are evolving from static, linear tracks toward page-based systems that offer players more choice in which content to unlock.
GameMakersMar 2025
Cover of Shotgun Cop Man: demo analysis
19 min
How To Market A Game19 min

Shotgun Cop Man: demo analysis

The analysis of the Shotgun Cop Man demo provides insights into effective game marketing and design strategies during Steam Next Fest.

  • The platformer genre faces inherent challenges in maintaining high concurrent user counts and leveraging Steam’s discovery algorithms compared to restful genres like strategy or city-building games.
  • Despite publisher backing, the Shotgun Cop Man demo struggled to gain traction, peaking at only 34 concurrent users during Steam Next Fest.
  • Triggering the Steamworks wishlist overlay directly within the game is more effective for conversion than directing users to external browser links.
How To Market A GameFeb 2025
Cover of Why does Steam Next Fest look like that?
33 min
How To Market A Game33 min

Why does Steam Next Fest look like that?

Steam Next Fest functions as a democratized marketplace designed to provide emerging titles with a baseline of visibility, allowing user behavior to dictate long-term success rather than editorial curation.

  • Wishlist additions are the primary metric for measuring success and predicting future sales potential during Steam Next Fest, significantly outweighing secondary metrics like click-through rates.
  • Steam Next Fest operates as a democratized, algorithm-driven marketplace where user behavior, rather than editorial curation, dictates which titles gain long-term visibility.
  • The discovery algorithm prioritizes personalized feeds based on a user’s recent gameplay history and specific tag interactions, effectively filtering out lower-quality content by the second day of the event.
How To Market A GameFeb 2025
Cover of How Ubisoft Brought Feudal Japan to Life: Rendering 'Assassin's Creed Shadows' with Nicolas Lopez
3 min
Game Developers Conference3 min

How Ubisoft Brought Feudal Japan to Life: Rendering 'Assassin's Creed Shadows' with Nicolas Lopez

The development of Assassin’s Creed Shadows represents a significant technical evolution for the Anvil engine, necessitating a shift from traditional asset-based workflows to highly scalable, systemic solutions.

  • The development of Assassin's Creed Shadows required a next-generation overhaul of the Anvil engine, incorporating a new ray-tracing pipeline and micropolyon technology.
  • Managing the game's massive scale—which includes dynamic time-of-day, seasonal changes, and systemic weather—necessitated the development of specialized debugging tools, such as generating QR codes to replicate exact in-game environmental parameters for testers.
  • Working on an open-world project of this magnitude requires shifting the engineering mindset from pursuing maximum individual asset quality to prioritizing scalable solutions across all production stages.
Game Developers ConferenceFeb 2025
Cover of I Spent 3 Years Making A Horror Game... Let's Play It!
46 min
Thomas Brush46 min

I Spent 3 Years Making A Horror Game... Let's Play It!

Twisted Tower represents a three-year independent development effort to create a narrative-driven, first-person shooter that blends whimsical, cartoon-like aesthetics with horror elements.

  • Twisted Tower is a 3D horror game inspired by BioShock and 1950s theme park aesthetics, developed over a three-year period by a small team.
  • Approximately 90% of the game's assets were created from scratch, with the team specifically avoiding heavy reliance on pre-made asset packs for environmental and character design.
  • To increase replayability without using procedural generation, the developers implemented a branching path system that effectively doubled the required level design workload.
Thomas BrushFeb 2025
Cover of Is it GAME OVER for XBOX?
15 min
Deconstructor of Fun15 min

Is it GAME OVER for XBOX?

The console gaming industry is currently defined by a stagnant market and a significant shift in market share, with Sony’s PlayStation platform consistently outperforming Microsoft’s Xbox.

  • Sony’s PlayStation currently outsells Microsoft’s Xbox by a ratio of approximately two-to-one, reflecting a significant shift in market share.
  • The console gaming market is stagnant, failing to attract new audiences and relying entirely on a mature, established user base.
  • Microsoft’s strategic reliance on the Game Pass subscription model has contributed to declining market performance by devaluing content and failing to drive hardware adoption.
Deconstructor of FunFeb 2025
Cover of So.... my game is in Steam Next Fest RIGHT NOW. Here's how it's goin
49 min
Thomas Brush49 min

So.... my game is in Steam Next Fest RIGHT NOW. Here's how it's goin

Steam Next Fest serves as a pivotal mechanism for independent game developers to generate significant pre-launch momentum, primarily through the strategic deployment of high-quality demos.

  • Launching a demo 1–2 weeks before Steam Next Fest allows for a longer window to gather feedback and build momentum, potentially yielding over 20,000 wishlists prior to the event start.
  • Effective trailer structure follows a 'big action, story/motive, return to action' formula to maintain viewer engagement without causing fatigue.
  • Influencer outreach should be targeted by genre (e.g., mascot horror or Bioshock-style games) and utilize 'ladder climbing,' where smaller successful videos are used as social proof to secure coverage from larger creators.
Thomas BrushFeb 2025

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