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Market Analysis

Report148 pages

Campo da Gioco Equo

Women currently represent only 20% of the 90,000-person European video-game workforce, despite comprising half of the continent's gaming population.
A persistent 14.1% gender-pay gap exists within the EU gaming sector, exacerbated by promotion disparities rooted in biased assessments of employee potential.
Proactive, data-driven interventions—such as AI-enhanced moderation and diversified teams—successfully reduced toxic in-game chat by 5% in pilot programs.

Diversity & Inclusion Employment Market Analysis+1

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2022

Report230 pages

Türkiye Game Market 2022 Report

The Turkish gaming market generated $625 million in 2022, reflecting a structural pivot from hyper-casual volume toward sustainable, high-quality PC, console, and hybrid-casual intellectual property.
Investment activity reached a record $424 million across 23 deals, establishing Istanbul as a premier global hub for gaming capital.
While the number of new gaming startups fell by 48% year-over-year, the remaining 6,000 publishers are increasingly prioritizing long-term viability through AI integration and professionalized operations.

Market Analysis Marketing Advertising+2

Riot GamesJan 2022

Ad Intelligence: An Overview 2022

The mobile advertising market has doubled since 2019, with over 120,000 active advertisers identified across 35 countries in 2022.
Android dominates the advertising landscape, accounting for 71% of advertisers and over 80% of the 14.6 million creatives tracked.
Gaming remains the primary advertising sector, capturing 69.02% of traffic on the App Store and 55.58% on Google Play, with Casual and Puzzle genres leading their respective platforms.

Advertising Market Analysis Global+1

AppticaJan 2022

IP-Based Mobile Games: 2022

By 2021, nearly all top-downloaded new iOS titles were based on existing intellectual property, confirming IP as the primary strategy for organic user acquisition following privacy shifts like Apple’s App Tracking Transparency.
Western IPs (e.g., Disney, Marvel) drive higher global download volumes, while Eastern IPs (e.g., Japanese manga, Chinese literature) generate superior revenue through specialized monetization models like gacha.
Successful IP-based games require a 'perfect fit' between core gameplay mechanics and source material lore, as seen in titles like Marvel Strike Force and Umamusume: Pretty Derby.

Market Analysis Monetization Mobile

NewzooJan 2022

Slovak Game Industry Report 2022

The Slovak game industry faces significant financial headwinds due to spiraling inflation and a reduced availability of free capital.
Post-IDFA (Identifier for Advertisers) changes have made game marketing increasingly challenging for developers.
Current economic conditions, characterized by inflation and capital scarcity, are creating a high-difficulty environment for industry growth and sustainability.

Market Analysis Employment Slovakia

Slovak Game Developers AssociationJan 2022

State of Mobile 2022

The global mobile economy saw massive growth in 2021, with app store spending rising 19% to $170 billion and mobile advertising increasing 23% to $295 billion.
Mobile gaming remains the primary revenue driver, reaching a record $116 billion in consumer spend, with 4X March-Battle strategy and creative sandbox titles generating the highest returns.
Daily mobile usage in leading markets reached 4.8 hours, with social, photo, and video applications capturing 70% of that time.

Mobile Market Analysis Player Behavior+1

data.aiJan 2022

Rapport Annuel 2022 de l'ALD: Canada

The Canadian video-game industry contributed $5.5 billion to the national GDP in 2021, marking the highest economic output recorded to date.
The sector experienced significant growth between 2019 and 2021, with the number of active studios increasing from fewer than 700 to nearly 1,000.
The industry currently supports 32,000 full-time direct employees and an additional 23,000 indirect jobs.

Market Analysis Employment Marketing+1

ESAC – Entertainment Software Association of CanadaJan 2022

Gaming in Europe: Key Facts 2022

The European gaming industry generated €24.5 billion in revenue in 2022, marking a 5% year-on-year growth rate and supporting a workforce of over 110,000 employees.
The player base has reached 126.5 million people, with the 45-64 age group now representing the largest demographic and women accounting for 47% of all players.
A critical talent shortage threatens future expansion, highlighted by a projected deficit of 25,000 developers in Sweden alone by 2031.

Market Analysis Player Demographics Employment+2

European Games Developer FederationJan 2022

The State of Mobile Game and App Markets: Global Report on App Marketing for H1 2022

App Store search accounted for 64.7% of all mobile app installs in H1 2022, cementing search visibility and ASO as the primary acquisition drivers.
The mobile ecosystem experienced a contraction in mature regions, evidenced by a 6.2% year-over-year decline in advertisers and a 27% drop in total creatives.
Tier-2/3 markets, specifically Hong Kong, Macau, and Taiwan, bucked the global trend with a 37% year-over-year increase in advertiser counts.

Market Analysis Marketing In-Game Advertising+2

AdQuantumJan 2022

Video Games Development Industry in Romania – 2022 (Summary & Key Insights)

The Romanian video game industry generated between €222 million and €332 million in 2022, driven by a highly export-oriented model where over 70% of revenue comes from foreign markets.
Market concentration is high, with the top three players—Electronic Arts Romania, Ubisoft Romania, and Amber Studio—accounting for approximately 47% of total industry revenue.
Electronic Arts Romania is the largest single entity in the sector, reporting €106 million in revenue, followed by Ubisoft Romania and Amber Studio, which represent significant market shares of 47.7% and 38% respectively.

Market Analysis Employment Salary+1

RGDA – Romanian Game Developers AssociationJan 2022

App Marketer Survey

Apple’s App Tracking Transparency (ATT) framework has negatively impacted 64% of user acquisition campaigns, leading to increased costs for 72% of marketers and complicating decision-making for 73%.
Nearly 60% of marketing professionals report facing more aggressive KPIs than in previous years, yet approximately half are currently struggling to meet these targets.
To combat data scarcity, 52% of marketers plan to increase their 2023 advertising budgets while diversifying into influencer marketing and organic social media.

Market Analysis Marketing Advertising+1

LiftoffJan 2022

Annual Survey of Video Games in France 2022

The French video game industry is maturing financially, with 27% of studios generating over 1 million euros in revenue, a 9-point increase since 2020.
Despite revenue gains, industry optimism has declined significantly, with only 28.6% of studios expecting growth compared to 66% in 2020.
The production landscape remains highly concentrated in the Île-de-France region, which hosts 44.6% of the nation's development studios.

Market Analysis Employment France

Syndicat National du Jeu VidéoJan 2022

2022 App Marketer Survey

Privacy regulations are the primary industry obstacle, with 64% of marketers reporting negative impacts from Apple’s App Tracking Transparency (ATT) rollout.
Data loss resulting from privacy changes has left 73% of marketers feeling uninformed, while 72% report increased costs for user acquisition.
Despite a mixed industry outlook, 59% of marketers have increased their 2022 performance targets, though 48% are currently struggling to meet these goals.

Market Analysis User Acquisition Marketing+3

LiftoffJan 2022

Report146 pages

Construyendo un Sector del Videojuego en Igualdad

Women comprise 48% of the 18 million players in the Spanish market, yet they hold only 20% of development roles within the 90,000-person European industry.
Systemic hiring reforms—including gender-neutral job advertisements, transparent salary bands, and multi-reviewer processes—are essential to increasing the entry and retention of women in development roles.
Companies such as Wooga have achieved higher retention and increased female representation in senior leadership by utilizing unconscious-bias training, inclusion nudges, and data-driven KPIs.

Diversity & Inclusion Player Demographics Employment+2

AEVIJan 2022

Report149 pages

Brazil Games Industry Report 2022

Brazil is the 12th largest games market globally and the leader in Latin America, generating approximately USD 2.3 billion in 2021.
The industry has experienced rapid expansion, with a 102% increase in active studios since 2018 and a 336% revenue increase in USD since 2015.
The sector is shifting toward original intellectual property, with 93% of companies now focusing on proprietary IP rather than a pure service-provider model.

Market Analysis Market Forecast Player Demographics+1

AbragamesJan 2022

State of Mobile: Brazil 2022

Brazilian mobile users averaged 5.4 hours of daily device usage in 2021, driving 10.3 billion app downloads and $1.13 billion in consumer spending.
Gaming is the primary monetization engine in Brazil, accounting for over 50% of total consumer spend, with hypercasual titles leading in volume and 4X Strategy games dominating revenue.
Finance app downloads surged 91% over two years, driven by a large underbanked population adopting neobanks such as Nubank and PicPay.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

State of Mobile: Germany 2022

The German mobile market reached $4.0 billion in consumer spending in 2021, marking a 72% increase over two years.
Gaming remains the primary economic driver, generating $2.8 billion in revenue and accounting for over 70% of total app spending, led by titles like Genshin Impact and Coin Master.
Daily mobile engagement reached 3.4 hours per user, with social and video applications capturing 60% of that time.

Market Analysis Monetization Mobile+1

data.aiJan 2022

State of Mobile 2022 India

The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

Newzoo Trends to Watch 2022: Games, Esports, Live Streaming, Cloud and the Metaverse

The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.

Market Analysis Monetization Web3+3

NewzooJan 2022

Newzoo Gen Z & Gen Alpha Report 2022

90% of Gen Alpha and Gen Z are game enthusiasts, significantly outpacing the 79% engagement rate found in the total online population.
Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social networks and streaming services.
70% of Gen Z are interested in using virtual game worlds for social activities beyond gameplay, such as attending parties or watching movies, positioning them as the primary drivers of metaverse adoption.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2022

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