Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Library
106 reports matching your filters
All Types
Reports
Articles
Presentations
Whitepapers
Financial
Legal
Other
Search
Market Forecast
Market Analysis
Global
Mobile
Investment
Monetization
Console
PC
Player Demographics
Game Publishing
Player Behavior
Japan
Steam
Employment
AI
Marketing
User Acquisition
Advertising
Clear
Filters
1
Market Forecast
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
26 pages
Global PC Games Market Report 2024
The global PC gaming market is highly concentrated, with the top 10 games generating 61% of total revenue and the top 100 titles capturing 91% of the market share.
In 2023, the PC market reached $9 billion in revenue from 580 million units sold on Steam, marking a recovery from stagnation between 2020 and 2022.
Consumer preference shifted toward high-quality, story-focused premium titles, causing them to outperform live-service models during the 2023 period.
Market Analysis
Market Forecast
Video Game Insights
Jan 2024
Report
25 pages
Sensor Tower Global Mobile Gaming Industry Outlook 2024
Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.
Mobile
Market Analysis
Monetization
+2
Sensor Tower
Jan 2024
Report
47 pages
Study Report on African Video Games: Premier Results in Francophone Countries
Awareness of locally developed games is extremely low, with over 82% of gamers in Senegal, Côte d’Ivoire, and Cameroon reporting they have never heard of an African-produced title.
Financial infrastructure is a major barrier to monetization, as approximately 51% of surveyed gamers lack a bank card to facilitate in-game purchases.
The market is dominated by a young, mobile-first demographic, with 45% of players aged 19–25 and over 80% utilizing Android devices.
Market Analysis
Player Demographics
Market Forecast
+1
The Game Hub Senegal
Jan 2024
Report
27 pages
Games Market Trends to Watch in 2024
The global games market is in a period of stabilization and recovery throughout 2024, supported by the growing install base of current-generation consoles like the PlayStation 5 and Xbox Series X|S.
Developers are increasingly pivoting back to premium, finite gaming experiences to counter the oversaturation of the live-service market.
Mobile developers are expanding to PC platforms to mitigate the impact of rising user acquisition costs and stricter privacy regulations.
Market Analysis
Market Forecast
Player Demographics
+1
Newzoo
Jan 2024
Report
25 pages
Global Mobile Gaming Industry Outlook 2024
The global mobile gaming market generated $76.7 billion in IAP revenue in 2023, a 2% year-on-year decline, but is projected to rebound to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer preferences shifted toward casual and hybrid-casual titles, with casual gaming revenue growing 8% to $28.6 billion, now representing 38% of the total market.
Puzzle and board games were primary growth drivers, each reaching $10 billion in revenue, bolstered by the success of titles like Royal Match and MONOPOLY GO!.
Market Analysis
Market Forecast
Monetization
+2
Sensor Tower
Jan 2024
Report
55 pages
State of Play
The global gaming market is projected to reach $205 billion by 2026, with mobile gaming currently accounting for over 70% of total industry revenue and contributing $106.8 billion in 2023.
Subscription-based gaming is poised for massive expansion, with the user base expected to grow from 7 million in 2023 to 87 million by 2028, while subscription revenue is forecasted to reach $14 billion.
Female gamers represent approximately 50% of the U.S. audience and are a significant driver of spending, yet only 26% of studios practice inclusive hiring and 18% conduct diversity training, representing a major untapped revenue opportunity.
Market Forecast
Player Demographics
Global
+1
Xsolla
Jan 2024
Report
20 pages
The Mobile Economy and Digital Ad Space in 2022 and Beyond: An Analysis of Global Trends
Mobile gaming revenue experienced its first year-over-year decline in 2022, generating $79 billion from over 50 billion downloads as consumer spending dropped in major markets like the United States and Japan.
Android revenue fell by 30 percent year-over-year in 2022, while iOS revenue saw a modest 1 percent growth.
Entertainment apps have overtaken social networking in the United States, with revenue from platforms like TikTok, HBO Max, and Disney+ doubling 2019 levels to become the largest non-game category.
Market Analysis
Market Forecast
Advertising
+1
Sensor Tower
Mar 2023
Report
14 pages
5 Mobile App Predictions for 2024
Mobile gaming consumer spending is projected to recover in 2024, reaching $111.4 billion, a 4% year-over-year increase led by the U.S., Japan, and South Korea.
Generative AI integration is accelerating rapidly, with 2.3 billion app downloads expected to feature AI functionality in 2024, a 40% year-over-year increase.
TikTok is set to become the highest-grossing app in history, with lifetime consumer spending projected to surpass $14.6 billion.
Market Forecast
Market Analysis
Mobile
+1
data.ai
Jan 2023
Report
58 pages
PC & Console Gaming Report 2023
The PC and console market generated $92.3 billion in 2022, representing a 2.2% year-on-year decline that signals a stabilization toward pre-pandemic levels rather than a long-term downturn.
Microtransactions and downloadable content now account for nearly 50% of total consumer spending, reflecting a fundamental industry shift from product-based sales to a service-oriented model.
Engagement metrics saw a significant contraction in 2022, with total playtime dropping 15% and hardcore player activity falling by 37%.
Market Analysis
Market Forecast
Global
+2
Newzoo
Jan 2023
Report
13 pages
5 Mobile App Forecasts: 2023
Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.
Market Forecast
Mobile
Global
+1
data.ai
Jan 2023
Report
52 pages
Global Games Market Report: August 2023
The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.
Market Analysis
Market Forecast
Global
+3
Newzoo
Jan 2023
Report
43 pages
Global Cloud Gaming Report: 2022
The global cloud gaming market is projected to grow from $2.4 billion in 2022 to $8.2 billion by 2025.
The paying user base is expected to expand significantly from 31.7 million in 2022 to 86.9 million by 2025.
Cloud gaming is shifting from a niche technology to a core industry pillar as major platforms like Xbox and PlayStation integrate cloud services to complement traditional hardware.
Cloud Gaming
Market Analysis
Market Forecast
+1
Newzoo
Sept 2022
Report
48 pages
Mobile Gaming Market Outlook 2022
The mobile gaming market is in a stabilization phase, with quarterly downloads holding at 14 billion despite a 6% year-over-year revenue decline to $21.2 billion in early 2022.
Casual games dominate volume at 80% of all downloads, while Mid-Core titles remain the primary revenue driver, accounting for 60% of total player spending.
The Asia-Pacific region is a critical economic force, generating 80% of global MMORPG revenue and 62% of Card Battler revenue.
Market Analysis
Market Forecast
Player Demographics
+2
Sensor Tower
May 2022
Report
61 pages
Global Games Market Report 2022
The global games market is projected to decline 4.3% to $184.4 billion in 2022, marking a corrective phase after pandemic-driven expansion, before recovering to an estimated $211.2 billion by 2025.
The industry maintains a massive global reach of 3.2 billion players, with growth shifting away from mature North American and Asia-Pacific markets toward mobile-first regions like Latin America and the Middle East & Africa.
Developers are increasingly adopting programmatic, non-intrusive in-game advertising to monetize non-paying users, a strategy supported by platform holders like Sony and Microsoft to counter mobile privacy policy changes such as Apple’s IDFA.
Market Analysis
Market Forecast
Global
Newzoo
Jan 2022
Report
53 pages
Mobile Market Forecast
Global mobile app consumer spending is projected to reach $233 billion by 2026, with the App Store growing at a 14% CAGR to $161 billion and Google Play at 9% to $72 billion.
Non-game app spending is forecast to surpass mobile game revenue by 2024, with overall app revenue growth (23% CAGR) significantly outpacing game revenue growth (6% CAGR).
Worldwide annual app downloads are expected to exceed 180 billion by 2026, with Google Play accounting for 143 billion downloads compared to 38 billion for the App Store.
Market Analysis
Market Forecast
Sensor Tower
Jan 2022
Report
4 pages
Southeast Asia’s Games Market
The Southeast Asian games market across six major countries generates approximately $5 billion in revenue from 270 million gamers and is projected to grow at a compound annual rate of 8.6% through 2025.
Esports is a primary market driver, with over 200 million viewers and 60% of the regional gaming population expressing a strong interest in competitive play.
Female gamers represent 40% of the total gaming population, with growth in this demographic outpacing the general market and reaching nearly 50% in Indonesia and Singapore.
Market Analysis
Market Forecast
Player Demographics
Niko Partners
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report 2022
Global esports revenue is projected to reach $1.38 billion in 2022, with a total audience of 532 million, and is expected to grow to $1.86 billion by 2025.
Sponsorship currently accounts for nearly 60% of total esports revenue, though organizations are shifting toward direct-to-fan models like digital merchandise and loyalty programs to improve financial sustainability.
The live streaming audience is forecast to reach 1.41 billion by 2025, driven by the integration of non-gaming content and interactive features to boost user retention.
Esports
Streaming
Market Analysis
+3
Newzoo
Jan 2022
Report
48 pages
Market Outlook 2022
Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.
Market Forecast
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
53 pages
Mobile Market Forecast 2022‑2026
The United States is projected to overtake China as the global leader in both total consumer spending and download volume by 2026.
Global mobile app market growth is expected to decelerate in 2022 due to macroeconomic headwinds before rebounding in 2023.
The United States currently maintains the lead in Google Play revenue, while India holds the highest global adoption rates for mobile apps.
Market Forecast
Mobile
Global
Sensor Tower
Jan 2022
Report
15 pages
Mobile Games on iOS: Winter Results and Forecasts for Spring 2022
Games accounted for 11.3% of all new iOS releases during the winter 2021–2022 period, significantly lower than the 81% share initially anticipated by pre-order data.
Puzzle games were the most active gaming genre in winter 2021–2022, with approximately 2,200 new titles representing 17.1% of all game releases.
Gaming is projected to dominate the spring 2022 release cycle, currently accounting for 82.4% of all apps in the pre-order phase.
Market Analysis
Market Forecast
Mobile
+1
Apptica
Jan 2022
Previous
1
2
3
4
5
6
Next
