Mobile Market Forecast

Summary

Global spending in mobile apps will reach $270 billion by 2025. The App Store will account for $185 billion at an annual growth rate of 20.7 percent, while Google Play will reach $85 billion with 16.9 percent annual growth over the next five years. App downloads surged in the first few months following the spread COVID-19, and a spike in revenue followed soon after. While growth rates are expected to return towards pre-COVID-19 levels in the next few years, some of the lift will persist.