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790 reports matching your filters

Global

Report23 pages

The State of Puzzle Games: 2023

The hybridcasual model has become the primary industry growth driver, with revenue surging approximately 430% between early 2022 and early 2023.
The Pair sub-genre experienced a significant shift toward hybridcasual monetization, which grew from 14.8% to 58.7% of its total revenue in just one year.
Established sub-genres including Real-Time, Chain, and Bubble Shooter faced double-digit declines in both download volume and revenue throughout the 2022–2023 period.

Market Analysis Monetization Mobile+2

Sensor TowerJan 2023

Report13 pages

5 Mobile App Forecasts: 2023

Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.

Market Forecast Mobile Global+1

data.aiJan 2023

Report15 pages

Misleading (Non-Core) Gameplay Ads Research 2023

Approximately 75% of Western players and 70% of Japanese and Brazilian players find the mechanics shown in misleading ads more engaging than the actual core gameplay of the advertised titles.
Between 35% and 46% of gamers continue playing a title despite recognizing that the advertisement does not accurately represent the core gameplay experience.
Ad recognition is widespread, with 91% of U.S. respondents and 71% to 77% of respondents in other surveyed regions reporting exposure to non-core gameplay advertisements.

Monetization In-Game Advertising Player Behavior+1

NextersJan 2023

Report36 pages

2023 Casual Gaming Apps Report

Casual gaming now accounts for 74% of all mobile game installs and drives nearly 75% of mid-core game installations.
Developers are shifting from volume-based user acquisition to hybrid models that blend ad-based revenue with in-app purchases to extend player lifecycles.
North America remains the most expensive market with a $3.59 cost per install, yet it maintains a high 8.1% return on ad spend.

Market Analysis User Acquisition Monetization+3

LiftoffJan 2023

Report22 pages

State of Game Development & Design Report 2023

Talent acquisition and retention has overtaken funding as the industry's primary challenge, cited by 32% of developers as their leading hurdle.
Development velocity is a critical issue for AAA studios, with 49% of respondents identifying time-related bottlenecks and lengthy build times as their greatest operational obstacle.
Unreal Engine is the industry's leading game engine with 57% usage, while Perforce Helix Core has become the standard for version control, utilized by 73% of developers.

Market Analysis Game Development Employment+1

PerforceJan 2023

Report21 pages

In-Game Advertising Report 2023

In-game advertising achieves a 98% viewability rate, significantly outperforming the 78% average observed across standard digital advertising formats.
Gaming environments generate 2,795 attentive seconds per 1,000 impressions, representing a 22% higher attention level than the average for other digital media.
85% of in-game ad impressions are actively viewed by players, compared to a 65% norm for traditional digital channels.

In-Game Advertising Marketing Advertising+1

AnzuJan 2023

Report66 pages

How UGC, AI, & Cloud Are Transforming Gaming

User-generated content (UGC) is a primary driver of player retention, with Roblox, Minecraft, and Fortnite accounting for 19% of global playtime and distributing $1.3 billion to creators in 2023.
The integration of AI in gaming is projected to reach a $4.2 billion valuation by 2029, while the generative AI sector specifically is expected to hit $1.8 billion by 2025.
Cloud gaming has scaled to nearly 400 million users in four years, though 76% of players cite latency as a primary barrier to mass adoption.

Market Analysis UGC AI+2

NewzooJan 2023

Report35 pages

Video Game Streaming Trends 2022 Yearly Report

Western live streaming viewership fell 13.5% year-over-year in 2022 to 29.5 billion hours, driven largely by a 14% reduction in unique active channels.
Twitch maintained market dominance while YouTube Gaming solidified its position as the second-largest platform, despite Facebook Gaming suffering a 56% viewership decline.
Creator-driven events and original programming frequently outperformed traditional AAA game launches, with individual personalities proving more effective at driving engagement than professional esports matches.

Streaming Market Analysis Player Behavior+1

Stream HatchetJan 2023

Report33 pages

Gaming Spotlight 2023 Review

The global mobile gaming market contracted by 2% to $108 billion in 2023, driven by macroeconomic instability and privacy-related shifts like Apple’s App Tracking Transparency.
PC and home console markets grew by 4% and 3% respectively, largely supported by the increasing adoption of subscription-based models.
Cloud-streamed gaming is a growing revenue stream projected to reach $3.8 billion, with mobile devices accounting for over 25% of total streaming hours.

Market Analysis Monetization In-Game Advertising+2

data.aiJan 2023

Report33 pages

Gaming Spotlight 2023

Mobile gaming spending is projected to decline by approximately 2% in 2023 due to rising acquisition costs and increased regulatory pressure.
High-performing titles demonstrate distinct demographic trends: 'Royal Match' generated $1.7 billion in revenue with a strong base of players aged 45+, while 'Honkai: Star Rail' captured $457 million by targeting Gen-Z with high-price bundles.
Consumer sentiment toward standard in-game video ads has dropped significantly, falling from 50% positive in Q3 2020 to 30% by Q3 2022, largely due to ad fatigue and market oversaturation.

Monetization In-Game Advertising Market Analysis+2

IDCJan 2023

Report65 pages

Insights into Marketing Trends of Global Mobile Apps

Video content now accounts for 45% of global ad impressions, reaching up to 72% in the Middle East, as traditional static image performance continues to decline.
AI-integrated tool apps experienced over 100% year-over-year advertiser growth across all tracked regions in the first half of 2023.
Android remains the dominant marketing platform, accounting for over 70% of the total creatives launched by the 170,000 active advertisers.

Marketing Advertising Global+1

SocialPetaJan 2023

Report18 pages

H1 2023 Gaming Deals Report: Navigating Turbulence

H1 2023 saw a significant contraction in gaming deal-making, with private investments falling to $1.5 billion across 239 deals compared to the same period in 2022.
M&A activity experienced a sharp decline as strategic investors prioritized internal restructuring and portfolio management over new acquisitions.
Public offerings remained largely stagnant throughout the first half of 2023 due to unfavorable market conditions and necessary valuation corrections.

Market Analysis Mergers & Acquisitions Investment+2

InvestGameJan 2023

Report11 pages

From Hyper to Hybrid in 2023

In-app purchase revenue grew significantly between January 2022 and June 2023, with a 23% increase on Android and a 24% increase on iOS.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin rose to the number one position for iOS installs.
Meta has successfully entered the top five ad networks on both Android and iOS platforms as of H1 2023.

Monetization User Acquisition Mobile+1

TenjinJan 2023

Report27 pages

From Hyper to Hybrid in 2023 (2023)

The mobile gaming market is shifting away from pure hyper-casual models toward hybrid strategies that combine ad revenue with in-app purchases (IAP) to counter declining profitability.
Profitability in the hyper-casual sector has been negatively impacted by iOS App Tracking Transparency, post-COVID user behavior shifts, and higher publisher thresholds for hit metrics.
The United States leads global eCPM earnings across both Android and iOS, while India holds the top position for total ad impressions and IAP volume.

Monetization In-Game Advertising Market Analysis+3

TenjinJan 2023

Report32 pages

2023 A Liftoff Company Midcore Gaming Apps Report

Midcore mobile games now account for approximately one-third of U.S. iOS gaming revenue, driven by high player engagement and diversified monetization.
Strategy games, specifically 4X-build and battle titles, dominate the top-grossing segment, claiming seven of the ten highest-earning iOS midcore games.
Acquisition costs for midcore titles are significantly higher on iOS at $2 per install compared to $0.73 on Android, yet they achieve an average day-seven return on ad spend of 4.3%.

Market Analysis Global Mobile+1

A Liftoff CompanyJan 2023

Report61 pages

2023 Games & Interactive Salary & Satisfaction Survey

Salary has overtaken flexible work as the primary driver for career moves, with 31% of UK and Western European respondents citing higher pay as their main reason for leaving a position.
Artist compensation has seen a sharp 35% increase between 2021 and 2023, with mid-level artists now earning approximately £75k.
Project close-out periods are a critical retention risk, as 22% of UK respondents decline new offers to finish current projects and 46% of global staff are actively job hunting.

Salary Employment Global

SkillsearchJan 2023

Report37 pages

How Starfield Reached 10M Users

Starfield achieved the largest launch in Bethesda’s history with 10 million players, driven by a $21.2 million U.S. advertising spend that represented roughly 70% to 77% of the total global marketing budget.
The marketing strategy shifted from traditional teasers to a multi-channel digital approach, prioritizing TikTok, Instagram, Twitch, and AI-driven cross-promotion via Bing.
Integration with the Microsoft ecosystem and immediate availability on Xbox Game Pass were central to the game's commercial scale and user acquisition.

Market Analysis User Acquisition Marketing+1

Sensor TowerJan 2023

Report68 pages

State of Mobile Gaming 2023

Hyper-casual game downloads declined 24% year-over-year in Q4 2022, while hybrid-casual titles grew 13% and exclusive-access games surged 54%.
Hybrid-casual games utilizing meta-features like Character Collection—found in 18% of top titles—achieve average playtimes of two hours, more than double the duration of titles without such features.
Asia remains the dominant revenue market for RPGs at 39%, though the region saw a 15% quarterly gross revenue decline to $9.5 billion, driven largely by a 20% drop on Google Play.

Market Analysis Mobile Monetization+1

Sensor TowerJan 2023

Report27 pages

Hyper to Hybrid: Mobile Gaming Market Trends 2023

Mobile developers are shifting from hyper-casual to hybrid-casual models to counter declining ad revenue profitability caused by Apple’s App Tracking Transparency and post-pandemic behavioral shifts.
In-app purchase volume grew across both Android and iOS in 2022, signaling a successful industry-wide pivot toward diversified revenue streams beyond traditional advertising.
Ad-centric monetization models faced a cooling market in 2022, characterized by a downward trend in both ad impressions and effective cost per mille (eCPM) on all platforms.

Market Analysis Monetization User Acquisition+3

TenjinJan 2023

Report61 pages

Q1 2023 Insights into Global Mobile Game Marketing Trends

Mobile game advertisers are shifting from quantity to quality, evidenced by a 15% increase in active advertisers to over 160,000 alongside a 16% decline in new creative asset volume.
Video content now dominates the advertising landscape, accounting for over 80% of all ad creatives and frequently utilizing playable mechanics or 'deliberate failure' tropes to improve engagement.
Android remains the dominant advertising platform, capturing nearly 70% of total global ad volume.

Marketing Advertising Mobile+2

SocialPetaJan 2023