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Report
11 pages
Gaming Report: Q1 2024
Global gaming venture capital reached $1.3 billion across 153 deals in Q1 2024, marking a 22.1% quarter-over-quarter increase in total deal value.
The market is trending toward stabilization with a shift away from speculative Web3 and metaverse funding in favor of sustainable development and infrastructure-focused investments.
Despite a 17.3% year-over-year decline in deal volume, current funding levels put the industry on track to exceed the total aggregate capital deployed in 2023.
Market Analysis
Investment
Funding
+4
PitchBook
Jan 2024
Report
27 pages
Games Market Trends to Watch in 2024
The global games market is in a period of stabilization and recovery throughout 2024, supported by the growing install base of current-generation consoles like the PlayStation 5 and Xbox Series X|S.
Developers are increasingly pivoting back to premium, finite gaming experiences to counter the oversaturation of the live-service market.
Mobile developers are expanding to PC platforms to mitigate the impact of rising user acquisition costs and stricter privacy regulations.
Market Analysis
Market Forecast
Player Demographics
+1
Newzoo
Jan 2024
Report
6 pages
The Alumni Effect: A Deep Dive into Studios Founded by Ex-Rioters
Startups founded by former Riot Games employees have raised nearly $500 million across 27 companies since 2020.
Ex-Riot founders command a 53% premium in average round size, securing $11 million per round compared to the $7 million industry average.
Venture capital firms Andreessen Horowitz and Bitkraft Ventures are the primary backers, participating in deals worth $339.3 million and $236.3 million respectively.
Investment
Funding
Market Analysis
+1
InvestGame
Jan 2024
Report
7 pages
AI's Everyday Evolution: The Expanding Role of Chatbots in Consumer Life
ChatGPT reached 500 million global monthly active users by early 2025, marking the fastest growth for any application in the last decade.
In April 2025, ChatGPT experienced a 60% increase in session frequency and a 270% jump in web visits, while traditional search engine engagement declined by 3%.
The utility of AI is shifting from technical tasks to complex personal management, with software development prompts dropping from 44% to 29% of the total share between early 2024 and 2025.
AI
Marketing
User Acquisition
+1
Sensor Tower
Jan 2024
Report
14 pages
Mobile Game Market Review December 2023
Clash of Clans experienced a 350% daily revenue spike in the U.S. following the December 2023 release of Town Hall 16, new building-merging mechanics, and a hero equipment system.
Mobile developers are increasingly adopting cross-genre mechanics, such as Royal Match integrating cooperative partner events and midcore titles like Diablo Immortal adding roguelite survival modes.
Tencent’s new party royale title, DreamStar, emerged as a top-grossing competitor to Eggy Party in China by focusing on social hubs and user-generated content.
Market Analysis
Mobile
Global
+1
GameRefinery
Dec 2023
Report
30 pages
Gaming Industry Report: Global & MENAP Outlook Q4 2023
Investment activity in the gaming sector is currently targeting early-stage ventures from pre-seed to Series A, with typical ticket sizes ranging from $1 million to $8 million.
Strategic investment is focused on three core pillars: high-value intellectual property, software solutions that reduce development costs, and ecosystems centered on user-generated content.
The industry is experiencing a rapid convergence of emerging technologies, including AI, VR, cloud gaming, quantum computing, and GPU-as-a-Service, to accelerate content creation and distribution.
Market Analysis
Investment
Global
+1
Shorooq Partners
Dec 2023
Report
13 pages
Analyst Bulletin: Mobile Game Market Review November 2023
Royal Match has emerged as the primary industry trendsetter, with competitors like Monopoly GO!, Matchington Mansion, and BTS Island adopting its 'Social Win Streak' and 'Digging Minigame' mechanics.
Midcore titles including Free Fire, State of Survival, and Last Fortress: Underground are shifting toward aggressive monetization by pay-gating exclusive event content and gameplay modes.
The 3D match subgenre is expanding rapidly following the success of Triple Match 3D, leading to new entries like Match Factory and 3D spin-offs of established franchises such as Candy Crush.
Market Analysis
Mobile
Global
+1
GameRefinery
Nov 2023
Report
22 pages
How IP and Brand Collaborations Level Up Games
Aligning in-game collaborations with external transmedia marketing, such as theatrical film releases, can drive DAU increases of up to 120%.
IP collaborations generate an average 11% increase in daily active users (DAU) during the first week of launch, with engagement typically peaking between the fourth and fifth days.
Premium games see a 19% average DAU boost from collaborations, significantly outperforming free-to-play titles, which see an 8% increase due to a heavier reliance on cosmetic-only content.
Monetization
Player Behavior
Market Analysis
+1
Newzoo
Nov 2023
Report
22 pages
Launching PC & Console Titles in the Ever-Changing Games Market
The PC and console market is highly consolidated, as 18 of the top 20 games by monthly active users (MAU) in 2022 were legacy titles, with Hogwarts Legacy being the only new release to reach that tier in early 2023.
Market saturation is increasing, evidenced by a rising number of Steam releases coupled with a declining number of titles achieving a 50,000 lifetime player milestone.
Gaming is a primary leisure activity for younger demographics, with 89% of Gen Z and 82% of Millennials identifying as enthusiasts and dedicating approximately 20% of their free time to gaming.
Market Analysis
Global
PC
+1
Newzoo
Oct 2023
Report
16 pages
Gaming Deals Report: 2023 Q3
Gaming deal activity in the first three quarters of 2023 hit its lowest level since the pre-pandemic era, with private investment value falling to $2.3 billion across 325 deals.
M&A activity totaled $8.5 billion, excluding the Activision Blizzard acquisition, while public offerings saw a 29% year-over-year decline due to a closed IPO window.
Late-stage venture capital funding plummeted to $300 million as investors shifted focus from growth-at-all-costs to companies with proven financials and clear exit paths.
Market Analysis
Mergers & Acquisitions
Investment
+1
InvestGame
Sept 2023
Report
19 pages
Global Gaming Report Q3 2023
The global gaming industry saw a significant resurgence in consolidation during Q3 2023, with 120 deals totaling $11 billion in value, headlined by the Microsoft-Activision merger.
M&A activity was concentrated in PC and console segments at 40% of deal volume, while mobile accounted for 21%.
Tencent emerged as the most active strategic buyer with five deals, including the majority acquisition of Techland, while Goldman Sachs made a $1.72 billion offer for Kahoot!.
Mergers & Acquisitions
Market Analysis
Investment
+1
Drake Star Partners
Sept 2023
Report
31 pages
Gaming Industry Report: Q3 2023
The global gaming industry generated $46.5 billion in Q3 2023, marking a 3.2% year-over-year revenue increase driven primarily by the mobile segment, which holds 49% of the total market share.
Investment strategy has shifted toward consolidation, with $12.4 billion in total deal value despite a 15% decline in the number of transactions, as firms prioritize established intellectual property over early-stage ventures.
Generative AI adoption is now a core operational strategy, with 65% of studios integrating these tools to streamline asset production and mitigate rising development costs.
Market Analysis
Global
Mobile
+2
Konvoy
Sept 2023
Report
29 pages
Store Intelligence Data Digest: Q3 2023
Global mobile app downloads reached 35.1 billion in Q3 2023, a 0.7% year-over-year decline driven by a 2% drop in Google Play installs despite a 6.1% increase on the Apple App Store.
Meta dominated the quarter as Instagram secured the top global download spot, while the July launch of Threads generated nearly 40 million installs on its first day to become the fifth most downloaded app globally.
India remains the world's largest mobile market by volume with 6.6 billion downloads, more than double the volume of the United States.
Market Analysis
Global
Mobile
+1
Sensor Tower
Sept 2023
Report
36 pages
Mobile Games: State of the Market & Playtime Benchmarks Q3 2023
Revenue in the mobile sector is highly concentrated, with Coin Master generating €5.3 million on Android in France and €6.7 million on Android in Germany during Q3 2023.
iOS users consistently demonstrate higher engagement than Android users, with average session lengths ranging from 35 to 51 minutes on iOS compared to 29 to 44 minutes on Android.
Japan records the longest average mobile game sessions globally, while France exhibits the smallest platform-based engagement gap at approximately 3.6 minutes.
Market Analysis
Player Behavior
Monetization
+2
Apptica
Sept 2023
Report
42 pages
Insights into Marketing Trends of Global Mobile Games: Q3 2023
Frequent creative turnover is a primary strategy for mitigating ad fatigue and sustaining click-through rates in competitive mobile gaming markets.
Deploying fresh creative assets can improve cost-per-install (CPI) benchmarks by up to 12% compared to static creative pools.
High-volume creative production is a critical growth lever, evidenced by a major publisher launching 6,500 distinct ad assets for a single strategy-lite title in Q3 2023.
Marketing
Advertising
User Acquisition
+2
SocialPeta
Sept 2023
Report
40 pages
Store Intelligence Data Digest: Q2 2023
Global mobile app downloads reached 34.3 billion in Q2 2023, reflecting a stabilizing market despite a 1.5% year-over-year decline.
India has become the world’s largest mobile market, accounting for 24% of all global Google Play downloads, while traditional markets like the U.S., China, and the U.K. experienced contractions.
Temu emerged as a major disruptor with 74 million downloads, while new gaming titles MONOPOLY GO! and Honkai: Star Rail gained significant momentum in Western markets.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jul 2023
Report
43 pages
Insights into Marketing Trends of Global Mobile Games
In Q2 2023, the mobile gaming industry saw a record surge of 9.3 million new creatives, which accounted for nearly 75% of all active advertisements.
Market leaders like Honkai: Star Rail and MONOPOLY GO! achieved rapid global growth by maintaining high-frequency creative refreshes, with new assets making up over 60% of their advertising portfolios.
While iOS casual game installs cost $2.23 compared to $0.63 on Android, both platforms yielded a comparable seven-day return on ad spend of approximately 7.7%.
Marketing
Advertising
User Acquisition
+2
SocialPeta
Jun 2023
Report
9 pages
Microsoft’s Activision Acquisition: Implications for the Cloud Gaming Market and Industry
Microsoft’s $68.7 billion acquisition of Activision Blizzard includes a ten-year commitment to provide free streaming licenses for Activision PC games to third-party cloud providers.
The cloud gaming market is currently a nascent sector, valued at $446 million in 2022 and accounting for less than 0.3% of total global consumer spending on games.
The mandated 'bring-your-own-game' (BYOG) licensing model allows consumers to stream Activision titles on competing platforms, potentially forcing third-party providers to adopt these games to remain competitive.
Cloud Gaming
Mergers & Acquisitions
Market Analysis
+1
Ampere Analysis
Jun 2023
Report
18 pages
H1'23 Gaming Deals Report
The global video game industry saw a massive financial contraction in H1 2023, with private investment falling 81% to $1.5 billion and M&A deal value plummeting 97% to $0.9 billion.
Strategic investors shifted focus from aggressive expansion to internal restructuring and cost optimization, resulting in widespread layoffs at companies like Embracer.
Early-stage investment remained the primary driver of deal volume, though its total value contracted threefold as investors prioritized supporting existing portfolios over new ventures.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jun 2023
Report
13 pages
Newzoo DLC Content Report 2023
DLC launches drive an average 11% increase in Monthly Active Users (MAU), with medium-sized games (250,000 to 2 million MAU) experiencing the highest growth at 22%.
Strategy games see the largest engagement spikes from DLC at 30.5%, followed by role-playing games at 21.1%.
In 2022, DLC sales accounted for 13% of total PC revenue and 7% of console revenue in the United States, indicating a higher reliance on add-on content on PC.
Monetization
Global
PC
+1
Newzoo
May 2023
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