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Report
37 pages
State of the Game Industry 2024
The industry is undergoing a severe market correction characterized by widespread layoffs affecting one-third of the global workforce and a surge in studio closures.
Support for unionization has reached 57%, driven largely by younger professionals (ages 18–24) facing economic instability and dissatisfaction with corporate management.
While 49% of developers have adopted generative AI, 84% of the workforce reports significant concerns regarding copyright infringement and potential job displacement.
Market Analysis
Employment
Diversity & Inclusion
+3
Game Developers Conference
Jan 2024
Report
35 pages
How Consumers Engage with Games Today: Newzoo’s Global Gamer Study 2024
Gen Z and Gen Alpha players spend an average of 5.2 hours per week gaming, surpassing their time spent on social media.
Approximately 22% of Gen Z players spend $25 or more monthly on games, showing a strong preference for upfront payments compared to the free-to-play model favored by mobile gamers.
One-third of PC/console gamers are 'new game seekers' who spend 7–8 hours weekly across multiple platforms and consistently invest over $25 monthly.
Market Analysis
Player Behavior
Monetization
+1
Newzoo
Jan 2024
Report
32 pages
Gaming Report 2024: Meet the Moment – How Gamers Are Changing the Game
The global video game market reached $196 billion in 2023 and is projected to grow at an annual rate of approximately 6% through 2028.
Engagement in immersive, cross-platform ecosystems is highly lucrative, as players spend up to five times more per hour when participating in multiple activities rather than gaming alone.
Mobile game titles face an 80% failure rate after three years, necessitating rigorous A/B testing, targeted performance marketing, and tight alignment between development and finance teams.
Market Analysis
Player Behavior
Monetization
+1
Bain & Company
Jan 2024
Report
46 pages
The PC & Console Market Gaming Report 2024
The PC and console market reached $93.5 billion in 2023, reflecting a 2.6% growth rate despite a 26% decline in average quarterly playtime since 2021.
Market dominance is highly consolidated, with approximately 30 publishers controlling 80% of all monthly active users.
Games six years or older command over 60% of total playtime, while new, non-annual original titles struggle to capture more than 8% of player attention.
Market Analysis
Global
PC
+1
Newzoo
Jan 2024
Report
33 pages
Perforce 2024 State of Game Technology Report
Real-time 3D engines have expanded beyond gaming, with over 50% of organizations in media, automotive, education, and healthcare now integrating these technologies into their workflows.
Unreal Engine leads the market with 63% usage, followed by Unity at 47%, while Perforce Helix Core remains the primary version-control solution for 51% of firms.
Generative AI adoption is widespread, with over 65% of respondents utilizing AI tools, led by ChatGPT at 47%, with indie studios showing higher adoption rates than AAA counterparts.
Market Analysis
Global
Cross-Platform
Perforce Software
Jan 2024
Report
44 pages
Annual Report 2024
Thunderful Group reported a net loss of SEK 887.5 million in 2024, driven by SEK 444 million in asset impairments and significant restructuring costs that resulted in an operating margin of -46.9%.
The company executed a major strategic pivot toward a pure gaming focus, involving a 20% workforce reduction and the divestment of non-gaming assets to halve interest-bearing net debt.
Net revenue declined 23.8% to SEK 292.8 million, while adjusted EBITA fell to a loss of SEK 383.9 million as the firm transitioned toward higher-margin publishing and co-development models.
Market Analysis
Investment
Diversity & Inclusion
+1
Thunderful
Jan 2024
Report
16 pages
State of Free to Play on Steam in 2024
Free-to-play (FtP) games dominate Steam engagement, accounting for 51% of total hours played in 2023 despite being outnumbered by premium releases.
Market engagement is highly concentrated, with the top 25 FtP titles capturing 88% of all FtP activity and the top five titles holding nearly 60% of concurrent users.
The FtP sector is stagnant for new entrants, as the top ten FtP games have a mean age of seven years and only two new titles have broken into that tier since 2021.
Market Analysis
Steam
Global
+1
Video Game Insights
Jan 2024
Report
46 pages
Newzoo PC & Console Gaming Report 2024
The market is highly consolidated, with 28 to 34 publishers capturing 80% of monthly active users and just two titles, Fortnite and Roblox, commanding over 60% of total playtime in 2023.
Engagement is dominated by legacy content, as older titles account for over 60% of total hours played, while new releases capture only 8% of playtime.
Premium transactions remain the primary revenue driver, accounting for 56–57% of total spending and outperforming live-service and subscription models.
Market Analysis
PC
Console
+1
Newzoo
Jan 2024
Report
13 pages
Behind the Screens: The Salary Stats in Gamedev
The game development industry is highly stratified, with nearly 40% of professionals earning under $40,000 annually and only 11% earning more than $150,000.
Geography is a primary driver of income disparity, evidenced by 36% of U.S.-based professionals earning over $150,000 compared to 54% of developers in India earning under $9,999.
Financial instability is prevalent, as 24.4% of the workforce can afford a car but cannot afford a residence, while only 16.6% can afford all discretionary purchases.
Salary
Employment
Market Analysis
+1
80 Level
Jan 2024
Report
29 pages
Liftoff Report: Mobile Ad Creative Index 2024
Gaming ads utilizing video or playable formats are over 20 times more likely to drive installs compared to banner ads.
Native ads represent the most cost-effective acquisition channel, averaging a $1.80 CPI across the analyzed verticals.
E-commerce apps achieve the highest install-to-action (ITA) rates exceeding 30% through native and banner formats, which also maintain the lowest acquisition costs between $2.57 and $3.23.
In-Game Advertising
Advertising
Marketing
+2
Liftoff
Jan 2024
Report
44 pages
Global Games Market Report 2024
The global games market is projected to reach $187.7 billion in 2024, growing at a 3.1% CAGR to hit $213.3 billion by 2027.
PC gaming is the leading segment with $43.2 billion in 2024 revenue, while console market share is expected to rise to 30% due to the prevalence of cross-platform releases.
Total player count is forecast to reach 3.42 billion, a 4.5% year-over-year increase primarily driven by growth in PC adoption.
Market Analysis
Monetization
Player Demographics
+1
Newzoo
Jan 2024
Report
54 pages
Save Point 2024: Recapping the Year's Biggest Trends in Live Streaming
The live streaming industry shifted toward a creator-led, multi-platform model in 2024, characterized by widespread simulcasting and the rise of alternative platforms like Kick following Twitch’s withdrawal from the Korean market.
Co-streaming has become a dominant force in competitive gaming, now accounting for nearly 45 percent of total esports viewership.
Large-scale, non-gaming spectacles like La Velada del Año 4 demonstrated that independent creators can now command millions of concurrent viewers, rivaling traditional broadcast media.
Market Analysis
Streaming
Esports
+1
Stream Hatchet
Jan 2024
Report
24 pages
From Volatility to Stability: Q3 2024 Gaming Deals Report
The gaming industry has transitioned to a normalized market environment, with Q3 2024 private investment totaling approximately $1 billion across 120 rounds.
AA and indie publishers are outperforming the broader market, driving a 35% year-over-year growth in gross revenue while AAA titles remain stagnant.
Investor capital is shifting away from traditional content toward infrastructure, payment systems, and development tools.
Market Analysis
Mergers & Acquisitions
Investment
+3
InvestGame
Jan 2024
Report
39 pages
Art Direction in Game Remakes: An Analysis of 7 Case Studies
Successful remakes prioritize the recreation of a game's original 'spirit' and atmospheric intent over simple increases in visual resolution.
Critical and fan reception serves as the primary metric for quality in modern remakes, often outweighing raw financial performance.
Developers achieve the highest success by rebuilding visual assets from scratch to leverage contemporary lighting and 3D environments, overcoming the technical constraints of original releases.
Market Analysis
Game Design
Game Development
+1
Room 8 Group
Jan 2024
Report
48 pages
Mobile Growth and Monetization Report 2024
Offerwalls significantly outperform rewarded video for non-paying users, generating $4.04 in monthly ad revenue per converter compared to $0.15 for rewarded video.
Only 1.83% of mobile users convert to in-app purchases, but 29% of those converters become repeat buyers, with most transactions occurring within the first 30 days of installation.
Strategic use of monthly currency sales can increase in-app purchase conversion rates by up to 46%.
Monetization
User Acquisition
Retention
+2
Unity
Jan 2024
Report
47 pages
The Xsolla Report: State of Play (2024)
Mobile gaming remains the fastest-growing market segment with 2024 revenues projected at $98.7 billion, driven heavily by Asia’s $65 billion contribution.
Direct-to-consumer web shops are disrupting traditional distribution by allowing developers to bypass 30% app-store fees, a model already utilized by 77% of gamers.
In-app revenue remains highly concentrated, with the top 2–6% of 'whale' spenders generating approximately 95% of total earnings.
Market Analysis
Mobile
Global
+1
Xsolla
Jan 2024
Report
46 pages
The State of Gaming 2024: An Analysis of the Current Mobile Gaming Market Trends
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% drop in total revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Player preferences shifted toward accessibility, resulting in an 8% revenue increase for Casual games and a 30% surge in the Hybridcasual segment, while Mid-core titles saw a 9% revenue decline.
Publishers are pivoting to emerging markets to offset costs, with the Middle East, Europe, and Latin America seeing revenue growth of 8%, 7%, and 4% respectively.
Market Analysis
Mobile
Global
+1
Sensor Tower
Jan 2024
Report
46 pages
Q4 2024 Digital Market Index
Global in-app purchase (IAP) revenue hit a record $39.4 billion in Q4 2024, a 13.5% year-over-year increase, with non-game apps ($19.2 billion) nearly reaching parity with gaming ($20.2 billion).
iOS remains the primary revenue driver, generating $30 billion (70% of total IAP revenue) and outpacing Google Play’s growth at 15.4% versus 9.7%.
Strategy games became the most lucrative gaming segment with $4.8 billion in Q4 IAP revenue, marking an 80% quarter-over-quarter increase that helped offset an 11% year-over-year decline in RPG revenue.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
55 pages
Xsolla Report: State of Play – Winter 2024 Edition
The global gaming industry is projected to grow from $106.8 billion in 2023 to $205.7 billion by 2026, supported by a total player base of 3.79 billion people.
Mobile gaming remains the industry's primary revenue driver, accounting for nearly 50% of total consumer spending and reaching a projected $111.4 billion in 2024.
Strategic investment value saw a massive 577% surge in mid-2023 to reach $7 billion in a single quarter, despite an overall cooling in M&A activity and a volatile investment climate.
Market Analysis
Diversity & Inclusion
Player Demographics
+1
Xsolla
Jan 2024
Report
17 pages
Global MSP Report
The global MSP market reached a valuation of $305 billion in 2024 and is projected to grow at a 7.2% CAGR to $571 billion by 2033.
Private-placement deal value surged from $34 million in Q3 2024 to $2.2 billion in Q4 2024, driven by a high volume of platform deals.
Strategic buyers dominated Q4 2024 activity, accounting for 83% of total transactions as they aggressively acquired multiple MSPs.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star
Jan 2024
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