EN 2023 Mobile Ad Creative Index (2023)

Summary

Introduction 3 Highlights & Methodology 4 Ad Format Definitions 5 Benchmarks & Tips 6 Trends in Creative 33 About Us 44 2023 MOBILE AD CREATIVE INDEX Download 2 2022 was a year of profound macroeconomic change. Inflationary pressures and slowdowns in growth impacted the technology sector as a whole, and mobile marketers entered the new year facing rising costs and reduced budgets.