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Top Eleven cover

Top Eleven

GameBy Nordeus · Released Dec 31, 2010

Documents about Top Eleven

Cover of 🎮 The 3 Rewarded UA Personas: Reward Hunter, Casual, Gambler. How TyrAds Segments for Profit
34 min
Two & a Half Gamers34 min

🎮 The 3 Rewarded UA Personas: Reward Hunter, Casual, Gambler. How TyrAds Segments for Profit

Rewarded user acquisition has evolved into a sophisticated, data-driven sector that currently commands approximately 30% of total advertising budgets.

  • Rewarded user acquisition now accounts for approximately 30% of total advertising budgets in the gaming industry.
  • Modern platforms are shifting from manual optimization to fully automated, ROAS-based models that prioritize long-term LTV curves between day-7 and day-30.
  • AI-driven user labeling categorizes traffic into three distinct personas—reward hunters, casual social users, and gamblers—to prevent ROI erosion from over-reliance on high-cost gambler segments.
Two & a Half GamersJun 2026
Cover of Take-Two, Ubisoft, Monopoly Go and SciPlay news plus data and soft launch nuggets
18 min
Mobilegamer.biz18 min

Take-Two, Ubisoft, Monopoly Go and SciPlay news plus data and soft launch nuggets

The mobile games industry is currently characterized by a significant divergence in performance between major publishers, with mobile platforms increasingly serving as the primary revenue driver for large-scale gaming companies.

  • Take-Two Interactive's mobile division now accounts for over half of the company's total bookings, with Zynga-led titles like Toon Blast (up 25%) and Top Eleven (strongest quarter ever) driving performance.
  • Ubisoft reported a fiscal 'low point' as mobile revenue dropped from 16% to 7% of total bookings year-over-year, citing slower-than-expected launches for Rainbow Six Mobile and The Division Resurgence.
  • Hasbro generated $41 million in quarterly revenue from Scopely’s Monopoly Go, a title that has reached $6 billion in total player revenue and remains a significant contributor to Hasbro's bottom line.
Mobilegamer.bizMay 2026
Cover of Why Nordeus is opening an office in London
4 min
PocketGamer.biz4 min

Why Nordeus is opening an office in London

Nordeus, the developer behind the successful football management title Top Eleven, has established a new studio in London to expand its global footprint and tap into a broader talent pool.

  • Nordeus has established a new, autonomous studio in London to access a broader talent pool and expand its operations beyond its Belgrade headquarters.
  • The London studio is tasked with defining its own creative direction and exploring new genres, with a goal to launch at least one new title within the year.
  • Nordeus is currently scaling the London office by hiring for key roles, including game designers, developers, and artists.
PocketGamer.bizMar 2015