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Cover of Feature Spotlight: Special Playing Modes
Article

Feature Spotlight: Special Playing Modes

Special playing modes serve as a critical mechanic for enhancing player retention and extending the lifecycle of mobile games.

  • 55% of games in the US iOS Top Grossing 100 utilize special single-player modes, compared to 42% of games outside the top 100, indicating a strong correlation between these features and commercial success.
  • Special playing modes are defined as non-PvP content with unique mechanics or rules that exist outside the primary campaign or storyline to provide horizontal content.
  • These modes serve as critical tools for increasing game lifespan and retention by offering players alternatives to the main campaign, such as the Cairos Dungeon in Summoners War.
GameRefineryMar 2017
Cover of Cultures Combined: Japanese Gachas Are Sweeping F2P Mobile Games in the West
Article

Cultures Combined: Japanese Gachas Are Sweeping F2P Mobile Games in the West

The gacha mechanic, a staple of Japanese mobile gaming since 2011, is increasingly becoming a dominant feature in Western free-to-play (F2P) mobile games.

  • Gacha mechanics are increasingly prevalent in Western mobile gaming, with 58% of the top 100 grossing iOS games in the U.S. now utilizing the feature.
  • The adoption of gacha mechanics in the U.S. market is accelerating, with the percentage of top 100 grossing games using five or more separate gachas rising from 12% in April 2016 to 17% by November 2016.
  • Gachas are highly effective for monetization, as they are estimated to generate over half of the revenue in top-grossing Japanese mobile games and serve as a primary tool for targeting high-spending 'whale' players.
GameRefineryNov 2016
Cover of Feature Spotlight: Progression Elements in Daily Rewards
Article

Feature Spotlight: Progression Elements in Daily Rewards

The integration of progression elements into daily reward systems has emerged as a significant trend for enhancing player retention and engagement in free-to-play mobile games.

  • Nearly 50% of the top 100 grossing iOS games in the US have adopted daily reward systems that incorporate progression elements.
  • Games outside the top 100 grossing list are significantly less likely to use these mechanics, with less than one-third of them implementing progressive daily rewards.
  • Progression-based daily rewards improve retention by scaling the value of free items based on player effort or consecutive login streaks.
GameRefineryOct 2016
Article

iOS Gaming Leaders: December 2015

The mobile gaming market experienced significant growth in December 2015, characterized by a surge in both installation volume and consumer spending on Apple’s App Store.

  • In December 2015, worldwide iOS gaming downloads grew 20% month-over-month to approximately 614 million, while total gaming revenue reached nearly $1 billion, an 18% increase from November.
  • Clash of Clans reclaimed the top-grossing spot on iOS from Game of War in both U.S. and worldwide markets during December 2015.
  • Piano Tiles 2 was the most downloaded game globally and in the U.S. for December 2015, maintaining the No. 1 position in all iPhone categories for the six days leading up to Christmas.
Sensor TowerJan 2016