Star Wars: Galaxy of Heroes
GameBy Capital Games · Released Sep 1, 2015
Documents about Star Wars: Galaxy of Heroes
Top In-App Advertisers of Q4 2017: Android, Game Category
Apptica's ranking of the top ten Android in-app advertisers in the games category for Q4 2017 is based on ad impression volume, covering October through December 2017.
- In Q4 2017, the mobile gaming advertising landscape on Android was dominated by the Puzzle and Role Playing (RPG) genres.
- Block Puzzle Jewel by Hua Weiwei and Empires & Puzzles: RPG Quest by Small Giant Games maintained stable, leading positions in in-app advertising impressions throughout the quarter.
- New major advertisers entered the top 10 rankings in December 2017, including Coin Master (Moon Active), Lords Mobile (IGG.COM), and Lineage 2: Revolution (Netmarble Games).
The Last Jedi Premiere More Than Doubled Star Wars Mobile Game Downloads
Star Wars mobile games saw a sharp surge in new-player acquisition during the opening weekend of The Last Jedi in December 2017.
- The opening weekend of 'The Last Jedi' drove a 153% increase in new Star Wars mobile game installs, resulting in over one million new downloads compared to approximately 413,000 the previous weekend.
- Top-performing titles significantly outperformed the franchise average: Netmarble's 'Star Wars: Force Arena' grew by 260%, EA's 'Star Wars: Galaxy of Heroes' by 216%, and Disney's 'Star Wars: Commander' by 201%.
- While the 2015 release of 'The Force Awakens' generated a higher total volume of 2.17 million downloads, 'The Last Jedi' achieved a stronger relative growth rate of 2.5x week-over-week compared to the 1.8x growth seen in 2015.
EA Mobile: Can the Giant Climb to the Top?
EA Mobile has grown into a slowly expanding billion-dollar business since 2015, yet it has not broken into the top 10 mobile publishers and underperforms its potential.
- EA Mobile has failed to break into the top 10 global mobile publishers, despite its significant resources and IP portfolio, because it relies on a console-style release model rather than the mobile-first strategy of continuous live operations.
- EA's mobile download growth has stagnated, with 2017 projected to be the first year of year-on-year decline due to a lack of new free-to-play releases in the first half of the year compared to six launches in the same period of 2016.
- While 2016 revenue grew by over 33% driven by 'Star Wars: Galaxy of Heroes' and 'Madden Mobile', growth slowed in early 2017 as major titles like 'Plants vs. Zombies Heroes' and 'FIFA Mobile' failed to meet performance expectations.
Feature Spotlight: Special Playing Modes
Special playing modes, defined as non-PvP game modes with unique mechanics or rules that sit apart from a game's main campaign, are presented as an effective way for mobile games to add horizontal content, diversity, and longevity.
- 55% of games in the US iOS Top Grossing 100 utilize special single-player modes, compared to 42% of games outside the top 100, indicating a strong correlation between these features and commercial success.
- Special playing modes are defined as non-PvP content with unique mechanics or rules that exist outside the primary campaign or storyline to provide horizontal content.
- These modes serve as critical tools for increasing game lifespan and retention by offering players alternatives to the main campaign, such as the Cairos Dungeon in Summoners War.
Cultures Combined: Japanese Gachas Are Sweeping F2P Mobile Games in the West
Gacha mechanics, long the dominant monetization feature in Japanese free-to-play mobile games, are spreading rapidly into Western markets, according to this November 2016 analysis by GameRefinery's Japan analyst Taija Kanerva.
- Gacha mechanics are increasingly prevalent in Western mobile gaming, with 58% of the top 100 grossing iOS games in the U.S. now utilizing the feature.
- The adoption of gacha mechanics in the U.S. market is accelerating, with the percentage of top 100 grossing games using five or more separate gachas rising from 12% in April 2016 to 17% by November 2016.
- Gachas are highly effective for monetization, as they are estimated to generate over half of the revenue in top-grossing Japanese mobile games and serve as a primary tool for targeting high-spending 'whale' players.
Feature Spotlight: Progression Elements in Daily Rewards
Progressive daily rewards are presented as a rising feature among top-grossing mobile games, with GameRefinery's VP of Games arguing that tying reward size to player effort strengthens stickiness, loyalty, and retention.
- Nearly 50% of the top 100 grossing iOS games in the US have adopted daily reward systems that incorporate progression elements.
- Games outside the top 100 grossing list are significantly less likely to use these mechanics, with less than one-third of them implementing progressive daily rewards.
- Progression-based daily rewards improve retention by scaling the value of free items based on player effort or consecutive login streaks.
iOS Gaming Leaders: December 2015
Sensor Tower's December 2015 review of the iOS App Store games category finds strong holiday-season growth in both installs and spending.
- In December 2015, worldwide iOS gaming downloads grew 20% month-over-month to approximately 614 million, while total gaming revenue reached nearly $1 billion, an 18% increase from November.
- Clash of Clans reclaimed the top-grossing spot on iOS from Game of War in both U.S. and worldwide markets during December 2015.
- Piano Tiles 2 was the most downloaded game globally and in the U.S. for December 2015, maintaining the No. 1 position in all iPhone categories for the six days leading up to Christmas.
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