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Article

U.S. Mobile Puzzle Game Spending: Year-Over-Year Analysis

The mobile puzzle game sector in the United States experienced a period of stabilization between April 2021 and March 2022, with consumer spending reaching $5 billion.

  • U.S. mobile puzzle game spending increased by 4.2% year-over-year to $5 billion between April 1, 2021, and March 31, 2022, making it the No. 1 revenue-generating genre in the U.S. during this period.
  • Classic Match 3 games, including Candy Crush Saga and Candy Crush Soda Saga, generated $1.6 billion, representing a 12.3% year-over-year increase, and led all 11 Puzzle subcategories in revenue.
  • Candy Crush Saga was the top-grossing Puzzle game in the U.S. during the last year, generating $845.5 million.
Sensor TowerApr 2022
Cover of Most Popular Mobile Games in 2026
Article

Most Popular Mobile Games in 2026

The 2026 landscape of mobile gaming is defined by a diverse mix of established classics and rapidly growing titles that dominate global app stores.

  • The most popular mobile games in 2026 include a diverse mix of genres such as battle royale, puzzle, and social simulation, with titles like Roblox, PUBG Mobile, Free Fire, and Candy Crush Saga maintaining significant market presence.
  • Battle royale remains a dominant genre in the mobile space, with PUBG Mobile and Free Fire cited as top performers due to their strategic gameplay and large player bases.
  • Casual and puzzle games continue to command high engagement, evidenced by the sustained popularity of long-standing titles like Candy Crush Saga and physics-based games like Hill Climb Racing.
UdonisMar 2022
Cover of Mobile Games in 2021: The Most Notable Trends and Releases
Article

Mobile Games in 2021: The Most Notable Trends and Releases

This analysis examines the Western mobile gaming market in 2021, focusing on revenue and download trends across major genres.

  • Established genres like Slots and Match-3 remain dominant in the Tier-1 West market, though Match-3 faced significant disruption from the entry of Royal Match.
  • Chinese developers continue to lead the 4X Strategy segment by leveraging major Western franchises to capture market share.
  • The farming genre is a high-growth area characterized by steady expansion and strong long-term user engagement.
AppMagicJan 2022
Cover of 2022 Predictions: The King Is Back, Merge Overheats and Hypercasuals Falter
Article

2022 Predictions: The King Is Back, Merge Overheats and Hypercasuals Falter

The Western mobile gaming market underwent a significant structural transformation in 2021, characterized by a decline in total downloads alongside a deceleration in in-app purchase revenue growth.

  • The Western mobile gaming market is becoming increasingly top-heavy, evidenced by a decade-low in new game launches and a deceleration in overall in-app purchase revenue growth.
  • King has reclaimed market leadership in the puzzle genre from Playrix, driven by the sustained performance of its core portfolio and the success of new titles like Royal Match.
  • Despite IDFA-related privacy restrictions, the hypercasual sector saw a 15 percent increase in downloads and a 50 percent surge in in-app purchase revenue during 2021.
Deconstructor of FunJan 2022
Cover of Doing the Work For a Top Grossing Game | Game Design by Paul Leydon
51 min
GameMakers51 min

Doing the Work For a Top Grossing Game | Game Design by Paul Leydon

Achieving sustained success in the top-grossing mobile gaming market requires a shift away from reliance on high-level analytics, expensive talent acquisitions, and industry trends.

  • Sustained success in top-grossing mobile gaming is achieved through granular, hands-on product design rather than reliance on high-level analytics, external vendor data, or expensive talent acquisitions.
  • Developers should perform exhaustive deconstruction of market leaders like Royal Match, Piggy Go, and PUBG Mobile to understand the fundamental mechanics behind their success.
  • Meticulous documentation of UI flows, environmental lighting, economy balancing, and battle pass structures is essential to keep development teams unblocked and efficient.
GameMakersSep 2021
Cover of The Pregame | India F2P (Before the Conference Talk)
63 min
GameMakers63 min

The Pregame | India F2P (Before the Conference Talk)

The Indian gaming landscape is currently undergoing a significant evolution, transitioning from a focus on low-risk, iterative projects toward the development of more ambitious, high-quality titles.

  • The Indian gaming sector is shifting from low-risk, iterative projects toward high-quality, ambitious titles, leveraging a talent pool characterized by startup-driven agility and high enthusiasm.
  • Global market success is increasingly driven by superior execution and emotional connection rather than rigid adherence to data-driven metrics or traditional genre saturation.
  • Player preference is moving toward open-world social experiences that prioritize agency and role-playing over established formats like match-three or shooters.
GameMakersAug 2021
Cover of Games Radar Thursday
Article

Games Radar Thursday

This analysis examines key developments in the mobile gaming industry as of July 2021, focusing on the importance of operational excellence and the volatility of public market entries.

  • Dream Games' title Royal Match has successfully penetrated the mature Match-3 genre, reaching the #27 top-grossing position on AppAnnie as of July 29, 2021.
  • Dream Games, an Istanbul-based studio founded by former Peak Games employees, secured a $1 billion valuation following a $155 million Series B funding round.
  • Jam City terminated its $1.2 billion SPAC merger with DPCM Capital in July 2021, reportedly due to challenges in completing the PIPE (Private Investment in Public Equity) financing and disagreements over valuation.
GameMakersJul 2021
Cover of What Has Happened in the Mobile Games Industry So Far: 2021
Article

What Has Happened in the Mobile Games Industry So Far: 2021

The mobile games industry in 2021 underwent a fundamental transformation characterized by the rise of hybrid game design.

  • In the Chinese mobile market, the battle royale subgenre has captured approximately 98% of revenue market share, while 4X strategy games have experienced a slight decline of 2–3%.
  • Action RPGs are gaining significant traction in the Western market, evidenced by the strong launch of 'My Hero Academia: The Strongest Hero' following the success of 'Genshin Impact,' which previously accounted for 80% of the subgenre's US revenue.
  • The 4X strategy genre is increasingly adopting hybrid mechanics, such as integrating puzzle RPG elements or merge mechanics, to broaden their appeal beyond traditional 4X audiences.
GameRefineryJul 2021
Cover of Analyst Bulletin: Mobile Game Market Review June 2021
Article

Analyst Bulletin: Mobile Game Market Review June 2021

The June 2021 Mobile Game Market Review provides a comprehensive analysis of key trends, feature updates, and market shifts across the United States, China, and Japan.

  • Sonic the Hedgehog’s 30th-anniversary campaign drove widespread cross-promotion in June 2021, featuring collaborations across multiple titles including Ulala: Idle Adventure, Identity V, and Hokuto no Ken LEGENDS ReVIVE.
  • Royal Match integrated a Battle Pass system priced at $9.99, a higher monthly price point compared to competitors like Playrix ($4.99) and Matchington Mansion ($6.99).
  • League of Legends: Wild Rift introduced its first mobile-specific social feature, 'Close Friends,' which allows players to share champion pools and unlock perks by earning friendship points through cooperative play.
GameRefineryJul 2021
Cover of Casual Puzzle Category Review 2021
Report58 pages

Casual Puzzle Category Review 2021

The casual puzzle market experienced a period of significant expansion and structural transformation between 2020 and mid-2021, characterized by a 17% increase in monthly revenue and a surge in successful new releases.

  • The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
  • The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
  • Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.
Sensor TowerJul 2021
Cover of Match3 Genre Snapshot: US iOS (May 2021)
Report20 pages

Match3 Genre Snapshot: US iOS (May 2021)

The Match3 subgenre remains the most lucrative segment within the US iOS mobile gaming market, accounting for approximately 16% of total regional revenue.

  • As of May 2021, the Match3 subgenre accounts for approximately 16% of total US iOS mobile gaming revenue.
  • No new Match3 titles entering the top 500 grossing rankings over the last 18 months utilize standard swapping mechanics, indicating a shift toward gameplay diversification.
  • Modern Match3 success is increasingly driven by meta-layers, specifically decoration and customization features seen in titles like Royal Match and Project Makeover.
GameRefineryMay 2021
Cover of Analyst Bulletin: Mobile Game Market Review March 2021
Article

Analyst Bulletin: Mobile Game Market Review March 2021

The March 2021 mobile game market review provides a comprehensive analysis of industry trends, feature updates, and new title performances across the United States, China, and Japan.

  • The Battle Pass model continues to gain traction as a primary tool for boosting retention and monetization, with games like House of Fun: Casino Slots 777 and The Seven Deadly Sins: Grand Cross implementing or revamping these systems in March 2021.
  • Major mobile titles are increasingly integrating complex, multi-stage event mechanics, such as Genshin Impact’s Windblume Festival, which combined storyline quests, cutscenes, and mini-games, and Star Wars: Galaxy of Heroes’ two-week Conquest mode.
  • Collaborations remain a high-impact strategy for driving engagement, exemplified by Two Dots’ word-puzzle event with Chobani and Kotodaman’s trivia-based collaboration with the Demon Slayer anime franchise.
GameRefineryApr 2021