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Top Mobile Games in Southeast Asia: December 2022

This analysis identifies the top mobile games by downloads in Southeast Asia for December 2022, providing insights into market performance and key regional trends.

  • The Southeast Asia mobile games market reached over 745 million downloads in December 2022, a 1.7% year-over-year increase.
  • Indonesia was the leading market for game downloads in the region, accounting for 298 million installs or 40% of the total volume.
  • FIFA Mobile by Electronic Arts was the most downloaded game in the region with nearly 5 million installs, driven primarily by Indonesia (75.3% of its downloads).
Sensor TowerJan 2023
Cover of Global Mobile Games in November 2022: From Playfield to Battlefield
Article

Global Mobile Games in November 2022: From Playfield to Battlefield

This analysis provides an overview of global mobile game performance in November 2022, focusing on advertising trends, top-grossing titles, and download leaders across both App Store and Google Play platforms.

  • Event-driven content and character updates drove significant revenue spikes, led by 'Fate/Grand Order' with a 158.9% month-over-month increase on the App Store.
  • 'FIFA Mobile' achieved a 60% month-over-month increase in downloads following the strategic launch of a Qatar-themed game mode.
  • High-profile collaborations, such as the addition of Neymar Jr. to 'Call of Duty Mobile', successfully boosted revenue by 32.5% on Google Play.
SocialPetaDec 2022
Cover of How Mobile Games Developers Celebrated the World Cup
Article

How Mobile Games Developers Celebrated the World Cup

This document analyzes how mobile game developers leveraged the 2022 World Cup to enhance player engagement and monetization, drawing examples from top-grossing titles.

  • Call of Duty: Mobile experienced a significant revenue spike following its 'World Class' update, with daily revenue more than doubling and surpassing the launch performance of the Modern Warfare 2 console title.
  • Major mobile titles leveraged high-profile partnerships with football superstars like Lionel Messi and Neymar Jr to drive engagement, utilizing them as unlockable skins through premium currency gacha systems.
  • PUBG Mobile saw a steady rise in revenue and downloads following its November 17 'Football Mania' update, which included unique gameplay mechanics like transforming into a football and using speed-boosting items.
GameRefineryDec 2022
Article

Top Mobile Games in Southeast Asia: November 2022

This analysis from Sensor Tower details the top mobile games by downloads in Southeast Asia for November 2022, providing insights into market performance and leading titles.

  • The Southeast Asia mobile games market reached over 690 million total downloads in November 2022, representing a 0.9% year-over-year increase.
  • Mobile Legends: Bang Bang was the region's most downloaded game with over 4 million installs, primarily driven by Indonesia (56.9%) and the Philippines (22.7%).
  • Garena Free Fire (including the MAX version) secured the second spot with over 3.7 million downloads, with Indonesia (40.9%) and Vietnam (30.6%) serving as its largest markets.
Sensor TowerDec 2022
Article

Top Mobile Games by Revenue and Downloads: November 2022

This report, supported by AppMagic, analyzes the top-performing mobile games by downloads and revenue for November 2022.

  • Goddess of Victory: Nikke emerged as a significant new revenue generator in November 2022, topping Android revenue charts and reaching fifth on iOS, earning $94 million across both platforms.
  • The game's revenue, however, showed a decline by the end of November, dropping from $5.8 million to $1.7 million daily, suggesting its peak might be short-lived.
  • The top downloaded games chart saw considerable changes, with previous leader Gangster Crime disappearing and recent hits like Stumble Guys and Survivor.io losing positions.
AppMagicNov 2022
Cover of 2020 Predictions #10: Playbook to Reach the Top of Sports Games
Article

2020 Predictions #10: Playbook to Reach the Top of Sports Games

Sports & Racing was the smallest mobile gaming category in 2019, generating roughly $850M in revenue, up 17% year over year.

  • The Sports and Racing categories saw a 17% year-over-year increase in combined revenue and downloads in 2019, though growth remains heavily dependent on established intellectual property and existing market leaders.
  • Arcade Sports is the most dynamic sub-genre, with Golf Clash dominating 62% of the sector's revenue in 2019 and newer entrants like Tennis Clash successfully capturing market share.
  • The Realistic Sports sub-genre is stagnant, with revenue growing only 4% and downloads declining 7% in 2019 as aging titles like 8 Ball Pool, Madden NFL, and FIFA Soccer continue to control the market.
Deconstructor of FunFeb 2020
Cover of EA Mobile: Can the Giant Climb to the Top?
Article

EA Mobile: Can the Giant Climb to the Top?

EA Mobile has grown into a slowly expanding billion-dollar business since 2015, yet it has not broken into the top 10 mobile publishers and underperforms its potential.

  • EA Mobile has failed to break into the top 10 global mobile publishers, despite its significant resources and IP portfolio, because it relies on a console-style release model rather than the mobile-first strategy of continuous live operations.
  • EA's mobile download growth has stagnated, with 2017 projected to be the first year of year-on-year decline due to a lack of new free-to-play releases in the first half of the year compared to six launches in the same period of 2016.
  • While 2016 revenue grew by over 33% driven by 'Star Wars: Galaxy of Heroes' and 'Madden Mobile', growth slowed in early 2017 as major titles like 'Plants vs. Zombies Heroes' and 'FIFA Mobile' failed to meet performance expectations.
Deconstructor of FunAug 2017
Cover of NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success
Article

NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success

EA's NBA Live Mobile, nearly a year old, underperforms despite the strength of the NBA brand.

  • EA's NBA Live Mobile has struggled to achieve the consistent top-20 grossing performance seen by Madden Mobile, peaking only at #39 on the iOS top-grossing charts during the NBA playoffs compared to Madden's #2 ranking during the NFL playoffs.
  • The core 'EA Sports Mobile Playbook' relies on five pillars: a 'Hero's Journey' meta-goal of building an ultimate team, gacha-based card collection, live events, social features, and a controversial end-of-season user reset.
  • Continuous, high-precision gameplay—a staple of console titles like NBA 2K17—translates poorly to mobile touch interfaces, creating an inferior user experience compared to console and PC platforms.
Deconstructor of FunJun 2017
Article

Top Mobile Games of 2016: Pokémon GO Conquered Clash Royale

Mobile games remained the dominant force in app store monetization in 2016, accounting for more than 80 percent of Apple App Store revenue and 90 percent of Google Play revenue.

  • Worldwide mobile game revenue reached approximately $7.5 billion in Q4 2016, representing a 70% year-over-year growth compared to $4.4 billion in Q4 2015.
  • Mobile games accounted for over 80% of all revenue on the Apple App Store and 90% of revenue on Google Play throughout 2016.
  • Pokémon GO became the highest-earning new launch of 2016 and the year's most-downloaded game, setting records for the biggest launch in mobile history.
Sensor TowerJan 2017