GamesBeat

Asia Pacific Market Report 2025: Creating Opportunities for Video Games in Asia

• Southeast Asia is the region's fastest-growing mobile-centric market, currently valued at $14.8 billion and driven by a demographic of 680 million residents under the age of 30.
• Japan remains a global cultural powerhouse, with iconic franchises generating $215 billion in worldwide influence and $178.8 million in IP-specific revenue.
• Esports in Southeast Asia is a significant economic driver, with projected revenue between $350 million and $380 million.