Dragon Ball
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Documents about Dragon Ball
Top Games and In-App Events in the United States
This analysis examines the performance of top mobile games and the impact of in-app events within the United States market for the week of December 11 to December 17, 2023.
- Monopoly Go! maintained market leadership for the week of December 11–17, 2023, generating over $12 million in revenue and securing more than 700,000 downloads.
- A collaboration between Grand Summoners and the anime 'Ten-Sura' drove a significant spike in both revenue and downloads as players sought to summon featured characters.
- Disney Magic Kingdoms saw a 1,300% revenue spike following an in-app event featuring a collaboration with The Muppets.
Analyst Bulletin: Mobile Game Market Review July 2023
The mobile gaming market in July 2023 was characterized by significant engagement through major content updates, cooperative gameplay events, and high-profile intellectual property collaborations.
- July 2023 saw major updates in mobile gaming, including new gameplay mechanics, monetization options, and IP collaborations, with Pokémon Sleep notably impacting player engagement.
- Diablo Immortal's new Blood Knight character class led to a 400% increase in daily iOS downloads, though it didn't result in a revenue spike as the class was not monetized.
- Monopoly GO!'s first cooperative event, Baking Partners (July 4-9), doubled daily iOS revenue around its launch, maintaining momentum afterward.
Mobile Game Market Review: June 2023
The mobile gaming market in June 2023 was characterized by a strong emphasis on LiveOps strategies, with developers leveraging real-life events, anniversaries, and intellectual property collaborations to drive engagement and revenue.
- Diablo Immortal experienced a revenue and download spike of over 500% on iOS in the US during June, driven by its one-year anniversary and a cross-promotion with the launch of Diablo 4.
- Dragon Ball Legends saw a 500% daily revenue increase on iOS following its five-year anniversary event, which utilized a mix of new gacha characters and the return of popular legacy content.
- Harry Potter: Magic Awakened successfully expanded to the US and Japan in late June, securing a top-three position in US download charts while maintaining a high-grossing trajectory.
Analyst Bulletin: Mobile Game Market Review September 2022
The mobile game market in September 2022 was characterized by a strategic shift toward intensified monetization and a focus on major content updates to drive engagement.
- Mobile developers are increasingly adopting aggressive monetization strategies, such as adding new or additional battle passes, in anticipation of Apple's price hikes in European and select Asian markets.
- League of Legends: Wild Rift saw a nearly 10x revenue spike in China following a September update that introduced a 1v1 PvP mode and new gacha monetization mechanics.
- Dragon Ball Z Dokkan Battle achieved the top-grossing position on the iOS Store in both Japan and the USA in September, driven by the success of its 'Worldwide celebration: The Strongest in the Universe' campaign.
Global Mobile Games in July 2022: Stumble Guys Tops the Downloads Chart
Global mobile game activity in July 2022 was dominated by strong revenue, download and advertising performances across several titles.
- Stumble Guys became the top-downloaded mobile game in July 2022 with 8.7 million downloads, a 52.6% month-on-month increase driven largely by the U.S. market.
- Uma Musume Pretty Derby achieved a 57.5% month-on-month revenue increase on the App Store, fueled by high-profile collaborations with StarHorse 4 and The Idolmaster.
- Knives Out saw a 68.1% month-on-month revenue rebound on the App Store following strategic partnerships with major franchises including One Piece, EVA, and Sword Art Online.
Top Grossing Mobile Games Worldwide: July 2022
The mobile gaming industry experienced a contraction in July 2022, with global player spending across the App Store and Google Play reaching $6.7 billion. This figure represents a 10.2 percent year-over-year decline.
- The global mobile games market generated $6.7 billion in player spending during July 2022, representing a 10.2% year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in July 2022, earning $225.8 million with 94.6% of its revenue originating from China.
- PUBG Mobile, also from Tencent, ranked second globally with $164.3 million in revenue, 69% of which was driven by its localized Chinese version, Game For Peace.
Analyst Bulletin: Mobile Game Market Review June 2022
The mobile game market in June 2022 was characterized by a notable trend toward cross-genre integration, with developers increasingly incorporating minigame modes and RPG elements into established titles to drive engagement.
- The global launch of Diablo Immortal in June 2022 propelled the title into the top 10 grossing games in the US market.
- RPG elements are increasingly being integrated into non-RPG titles, as seen in Rise of Kingdoms' narrative-driven 'Words of Eternity' event and the introduction of minigame mechanics in titles like Game of Sultans.
- Anniversary events served as major revenue drivers in June, notably causing significant spikes for The Seven Deadly Sins and Dragon Ball Legends.
The Best April Fools' Day 2022 Mobile Game Events
Mobile game developers increasingly utilize April Fools’ Day as a strategic opportunity to drive player engagement and revenue through creative, time-limited events.
- Cookie Run: Kingdom executed the most extensive event by introducing nearly 70 temporary character costumes, unlockable via a 14-day task-based system that included narrative sequences and light monetization through event bundles.
- Garena Free Fire utilized hybrid gameplay by integrating a 10-day farming and tycoon-style event into its 3D battle royale framework, alongside a simple login-based reward of a 'Deadly Baguette' knife skin.
- Brawl Stars implemented a 'Totally Normal Challenge' that featured quirky, non-standard gameplay mechanics, such as a tilting map and a burning ball that destroyed walls upon impact.
First Impression Seals the Deal: Introducing Onboarding Best Practices Part 1
Effective player onboarding is a critical component for long-term engagement in mobile gaming, serving as the primary mechanism to transform new users into committed players.
- Effective onboarding requires a combination of narrative immersion and clear tutorial mechanics to ensure players understand core loops while remaining engaged.
- Storytelling elements, such as cutscenes, dialogue choices, and mascot-led guidance, help forge an emotional connection and provide a sense of purpose even in games without complex narratives.
- Tutorials should go beyond teaching basic mechanics by strategically directing player attention toward high-value features, such as powerful character upgrades or monetization paths.
Mobile Games Market Spotlight: Japan
Japan remains a dominant force in the global mobile gaming industry, accounting for 22 percent of total worldwide player spending on the App Store and Google Play during the first nine months of 2020.
- Japan accounted for 22% of all global mobile game player spending on the App Store and Google Play during the first nine months of 2020.
- The Japanese mobile gaming market reached a record $14.5 billion in revenue in 2019, representing nearly 23% of the global market share.
- Japanese publishers maintain strong local dominance, with eight of the top 10 revenue-generating mobile games in Japan between 2016 and 2020 originating from domestic companies.
Top Mobile Games by Worldwide Revenue: July 2020
The mobile gaming industry experienced significant revenue performance in July 2020, driven by major titles and milestone-based in-game events.
- PUBG Mobile was the top-grossing mobile game worldwide in July 2020, generating $208.8 million in revenue, a 10.8% increase from July 2019.
- Honor of Kings ranked second globally with over $192 million in revenue, marking a 34.8% year-over-year growth.
- Monster Strike, Pokémon Go, and Roblox rounded out the top five highest-earning mobile games for the month.
Top Mobile Games by Worldwide Revenue: February 2020
This analysis details the top-grossing mobile games worldwide for February 2020, utilizing data from the Store Intelligence platform.
- PUBG Mobile was the top-grossing mobile game worldwide in February 2020, generating over $191.6 million, a fivefold increase compared to February 2019.
- Honor of Kings ranked second globally with $121.6 million in revenue, with 92.6% of its earnings originating from China.
- Several top titles, including PUBG Mobile, Monster Strike, Coin Master, and Rise of Kingdoms, achieved their highest-ever monthly user spending in February 2020.
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