Assassin's Creed Odyssey

Games and Numbers: July 29 — August 11, 2026

This bi-weekly industry update provides a comprehensive overview of performance milestones across the PC, console, and mobile gaming sectors for the period of July 29 to August 11, 2026.

• Grand Theft Auto V has surpassed 230 million units sold, maintaining its position as the best-selling title of the past decade, while the entire GTA series has reached nearly 475 million copies sold.
• PlayStation 5 hardware sales have reached 95 million units globally, with digital game sales accounting for 82% of the 66.1 million units sold during the most recent quarter.
• Pokémon GO generated $48.5 million during its 10th-anniversary week, a record-breaking performance that was 5.9 times higher than the previous week's revenue.

Physical Game Sales and Engagement Drivers

The gaming industry is currently undergoing a significant shift toward digital-only distribution, driven by platform holders seeking to maximize profit margins.

• Sony is pushing for digital-only game sales to increase profit margins; a digital sale of a first-party game yields 54% more revenue ($70 vs ~$45) and a third-party game 40% more revenue ($49 vs ~$35) compared to physical disc sales.
• EA introduced a new $150 'FC 27 Ultimate Plus' tier, which is primarily digital in-game content and offers up to seven days of early access (from September 18th vs. September 25th global launch) to drive higher revenue per player, especially from hardcore fans.
• Christopher Nolan's film 'The Odyssey' caused a 90% surge (+110K daily players) in engagement for Ubisoft's 'Assassin’s Creed Odyssey' between July 17th and July 27th, increasing combined daily active users across Steam, Xbox, and PlayStation from 122K to 233K.

Ubisoft Third-Quarter 2021-22 Sales

Ubisoft’s third-quarter fiscal 2021-22 results demonstrate the resilience of its vertically integrated, asset-based business model.

Ubisoft H1 FY21 Earnings

Ubisoft’s H1 FY21 earnings report details a period of strong financial performance, characterized by a significant increase in net bookings and a record operating margin of 15%.

Ubisoft First-Half 2020-21 Earnings Figures

Ubisoft’s first-half earnings for fiscal year 2020-21 demonstrate strong financial outperformance, characterized by record profitability and significant growth in digital and back-catalog net bookings.

Ubisoft Full-Year 2019-20 Sales and Earnings Figures

Ubisoft’s fiscal year 2019-20 financial results reflect a period of significant transition, characterized by a decline in annual performance compared to the previous year, followed by a strong recovery in the fourth quarter.

Ubisoft Third-Quarter 2019-20 Sales

Ubisoft’s third-quarter 2019-20 sales report outlines the company’s financial performance for the period ending December 31, 2019, while reaffirming its strategic focus on long-term digital transformation and live-service engagement.

Ubisoft Entertainment: Rapport Financier Semestriel 2019-20

Ubisoft experienced a challenging first half of the 2019-20 fiscal year, characterized by a notable decline in financial performance.

• Net bookings for the first half of fiscal year 2019-20 fell 11.4% to €661.1 million, while non-IFRS operating income dropped significantly to €6.9 million from €110.2 million the previous year.
• Underperformance of Ghost Recon Breakpoint and The Division 2, combined with weakening back-catalog sales, forced a downward revision of financial guidance and the delay of major titles to fiscal year 2020-21.
• Operational costs increased due to a workforce expansion to 17,220 employees and higher research and development spending.

Ubisoft First-Half 2019-20 Sales and Earnings Figures

Ubisoft’s financial results for the first half of the 2019-20 fiscal year, ending September 30, 2019, reflect a period of transition characterized by a strong back catalog performance despite a decline in overall net bookings.

• Ubisoft’s non-IFRS operating income plummeted to €6.9 million for the first half of fiscal year 2019-20, down from €110.2 million in the prior year, largely due to impairment charges from Ghost Recon Breakpoint.
• Net bookings for the period ending September 30, 2019, totaled €661.1 million, representing an 11.4% decline compared to the same period in the previous fiscal year.
• Digital revenue remains the company's primary driver, accounting for 81.2% of total net bookings and experiencing a 3.5% increase in revenue.

Ubisoft Updates Financial Targets and Release Schedule for 2019-20: Communication of Initial Targets for 2020-21

Ubisoft has significantly revised its financial outlook for the 2019-20 fiscal year, citing disappointing commercial performance from recent AAA releases and a strategic decision to delay several high-profile titles.

• Ubisoft slashed its 2019-20 net bookings target from €2,185 million to €1,450 million and reduced non-IFRS operating income projections from €480 million to a range of €20 million to €50 million.
• The company delayed the releases of Watch_Dogs Legion, Gods & Monsters, and Rainbow Six Quarantine to the 2020-21 fiscal year to allow for additional development time and gameplay refinement.
• Management attributed the financial downturn to the underperformance of Ghost Recon Breakpoint and The Division 2, noting difficulties in maintaining momentum for live-service sequels and a lack of product differentiation.

Ubisoft First-Quarter 2019-20 Financial Results

Ubisoft’s first-quarter financial results for fiscal year 2019-20 demonstrate a period of robust performance that exceeded internal targets, driven primarily by strong player engagement and recurring investment.

• Ubisoft exceeded its Q1 2019-20 net bookings target of €270 million, achieving €314.2 million despite a 17.6% year-over-year decline.
• Player Recurring Investment (PRI), including DLC and season passes, grew by 19.5% to €150.4 million, underscoring a strategic shift toward long-term revenue streams.
• Digital net bookings accounted for 93.1% of total revenue, reflecting the company's heavy reliance on digital distribution channels.

Ubisoft Full-Year 2018-19 Earnings Results

Ubisoft achieved record financial performance for the 2018-19 fiscal year, characterized by significant growth in digital engagement and recurring revenue streams.

• Ubisoft achieved record financial performance in fiscal year 2018-19, with net bookings rising 17.1% to €2,028.6 million and non-IFRS operating income increasing 49% to €446 million.
• Digital net bookings grew 39% to represent 68.8% of total revenue, successfully surpassing the company's 65% target.
• Player Recurring Investment (PRI) from DLC, season passes, and subscriptions rose 33.4%, now accounting for 31.7% of total net bookings.