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Ubisoft
Distilling the key insights…
Ubisoft’s third-quarter 2019-20 sales report outlines the company’s financial performance for the period ending December 31, 2019, while reaffirming its strategic focus on long-term digital transformation and live-service engagement. Despite a year-over-year decline in net bookings, the company exceeded its quarterly target of €410 million by achieving €455.5 million. The report highlights the resilience of the company’s back-catalog, specifically citing strong contributions from titles such as Tom Clancy’s Rainbow Six Siege, Assassin’s Creed Odyssey, and Just Dance 2020.
Key operational metrics underscore a shift toward digital and recurring revenue models. Digital net bookings accounted for 79.6% of the total for the first nine months of the fiscal year, while Player Recurring Investment (PRI) grew to represent 42.5% of total net bookings. Engagement remains a central pillar of the company’s strategy, evidenced by a significant increase in total hours played across PC and console platforms, which rose from 2 billion in 2016 to 4.5 billion in 2019. Furthermore, the company’s Uplay platform saw a 73% revenue increase during the first nine months of the fiscal year.
Geographically, North America remains the company’s largest market, contributing 48% of net bookings over the first nine months, followed by Europe at 34%. The company continues to prioritize its portfolio of multiplayer, esports, and RPG titles to drive value. Looking ahead, Ubisoft has confirmed its full-year targets for 2019-20 and 2020-21, with plans to release five new AAA titles in the upcoming fiscal year. Additionally, the company expanded its mobile footprint through the acquisition of a 75% stake in Kolibri Games, a developer specializing in the idle game genre.