two & a half gamers session #53 - Eversoul, a trending waifu game with full GD, UA, Admon review

[Music] hello everybody Welcome this is no [ __ ] gaming podcast 2 and a half Gamers session number 53 we are sharing action insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization jobs definitely not discussing the latest news uh but we are having so much fun uh let's not forget this is 400 a.m. conference discussion Vibe so let's not take too seriously today uh we are going to do a review of everol a super boring Wile anime game for least for me of course it's uh yeah for me it's very very boring but uh yeah we will get there so today we have Felix braberg yaku prier myself melaner ah it's GNA be a lot of fun let's see let's see let's see last week episode the Smokey admond dark room

episode was [ __ ] killing it thank you very much Felix for doing that it's really like the numbers are so great uh when we compare the the episode which was live from uh from Barcelona and that was kind of doing well this is doing even better so uh now because no one talks about it right like it's just super yeah and now I have to do some U Flame Boy and crazy [ __ ] uh because our friend from Google he also said that he applied to UA society and he thought that you know I can help him to get in but I was kicked out of the US Society so I can't share any dark secrets from that um group but I have a different types of uh groups and dark secrets that I can share so I might do something similar on the U front maybe already next week are there a lot of UA secrets that like tips and tricks that you just need to know that

no one tells you he just pretends what you mean he just pretends you will see all stay tuned maybe it's going to happen next week maybe it's not going to happen next week nobody knows nobody knows but what we know is that we actually had an interview with uh with Yi in uh in Barcelona on the rooftop of the of the hotel where we had the conference I'm going to link that in the in the show notes because it's really important to talk about it I'm not going to say uh anything more so you have to check it out and uh and our friend Nico who was here um on our podcast they ran also the fog Dow uh podcast so I was there uh as as a guest so you can you can check that out as well if you want to know some UA UA Secrets maybe and there's some like new new content updates from from our site uh which are happening so I guess like stay tuned

Felix also one quick question which was kind of uh surfacing after after our episode do you have an official ad mop link to to the news that you shared no and that's part of the [ __ ] right because am admob am have been telling Publishers to go ahead with adding more placements but there hasn't been any Official Guidelines yet so I know for a fact cuz I'm in a smokey back room slack Channel called for us and in there there's literally like number like I think I counted four big Publishers with their names that were like oh yeah they told us it's fine so like it's that's why it's Smokey back room because you know no official statement ah all right well you know one can say you're just making this up yeah one could say it you never know okay so I can reply I I I I I can tell you though that with all my clients right now uh for the last week I've been running multip more admob

placements and AD mob share Revenue in these games have increased by about 12% and overall optic and Adar that has also increased so I am running me personally this like full force and it's looking really good uh the big losers in this is of course any non-google network right so any non-ad network so they're the losers right but I can tell you I'm going full speed forward with this and let's see what happens but yeah official my official stance on this is that this placement thing is gone okay nice uh because there are people asking for official link uh when I don't think you're going to get it for a while so you know ask your admob rep and they're the ones who going to tell you okay okay because uh they ask like hey have you tried to to find the link and I was like no I haven't tried I don't give a [ __ ] you know they can reach out to me directly as well they don't exactly so yeah I'm not the Secretary of Felix by the way but I might be and like that's

not a problem yeah if if you need a meeting or anything just reach out to Mach and he'll he'll look at my calendar set you up I will set it up for you no problem you know what it is it's probably because you haven't listed my website on the YouTube channel yet so yeah I I did yeah you did yeah of course I put your blog in the in the show notes F you're talking about okay there you go uh also two really major updates uh we are all wearing kimonos the super major update because he yeah today's the day uh when we celebrate the well the gift from Felix just for 1,000 subscribers now we are almost 1.6 th000 subscribers so uh it's growing nicely thank you very much please keep subscribing share your industry friends dogs and cats to to subscribe animals are really important and also there was a margar to day yesterday on Wednesday so I need to celebrate because I didn't have time yesterday to

celebrate that's that's really major for me super important okay but now no [ __ ] let's anyway let's let's talk about the the evero so the game is published by kako games South Korean company it was Global launched on 5th of January uh this year it already made uh 15 million revenues in iips uh and currently making around 200k per day main countries South Korea us Taiwan and Thailand and South Korea is making like 60% of the revenue so interesting but then from uh from the US perspective it looks like there's like 20% of the of the revenue coming from us so um yeah I will talk about the the Geo split in in the UA part but how does the ad monetization look like oh wow who whoa know maybe one other thing maybe

I want to add here why are we reviewing this game yeah I have no idea yeah I have an idea let me tell you because we are looking at new games that are done very good and are very very high on the grossing chart and the new Rising games that we filtered through our favorite data analytics tools were of course Frozen City go the sne and this game all the other games unfortunately are from the Chinese market like Chinese specific games so we won't be able to review them that fast until I learn Chinese but uh like you should you should learn Chinese I learn Japanese man it's different oh Japanese really very kimonos is hard to say Japanese comes first yeah anyway uh the thing is that these are the games that we saw trending like we didn't saw any other games in current period so that's why we're talking about this game because it's actually pretty killing in it this all doom and gr and mobile Market's dead blah blah blah yeah everything is dead except uh games coming from East

yeah wife V was making a killing I I told you it will make a killing this year so this is one of the Prime examples here you go yeah but I yeah I'm not sure like why I said yes so quickly on this like oh well we should talk about ever so yes okay let's do it and then I start playing the games like what the [ __ ] why why why did I say why did I say yes like no man you should get you someone from um well who is actually a fan of rifle games on the Pod so you can cheat by you know it's It's [ __ ] amazing wow w w don't know cavier maybe we can I can next time yeah I can I ask can have my Adon part because you know this is going to be the shortest admon part because you know guess what there's no ad maybe maybe we can we can add uh Ethan love you because he's he also brought up the the goddess of Nik um when it was launched maybe maybe you can do the victors are so great wow W episode with all those yeah yeah

anyway anyway Let's uh let's uh let's talk about how the game is uh not having any at all right let me let me start with admon so yeah uh no ads this genre I don't get it like why it's an ID game like in the west we can end here yeah like yeah in the west idle games usually have like between 8 to 19 rewarded ad Impressions per da often rates are like the highest in the industry I've worked with many Idol games and seriously Adar dos are between like 12 cents to 19 cents so you like big numbers like I don't get why Wu games don't have rewarded ads it's not Wu games man it's Asian games did you see any ads in FK Arena no no no this is basically FK arena with wuss okay so uh so not all of the G where's the logic there I don't get it like because the because they are not really used to that in that environment but like their their P like I AP purchase rate must still be like 1 to 2% right so there's like probably 98% of

people that are they're not monetizing dude but those people that are paying is Fu that they are paying [ __ ] ridiculous money this is this is more of a like a premium experience feel yeah but like put in like a rewarded ad and then like if no one watches it you remove it with some serving logic and if they click on it you show more dude he just said like you just said the [ __ ] thing that we discussed like few episodes back like people think that yeah the game is premium feeling quality you can't put ads inside because then the you know the exper experience for players sucks and it's it's low that's why I don't put ads in the game why why why why is this ah camera Zooms in know like seriously give you a better answer than like premium feel and it's from the East like come on like like it's you know money on the table like it's so easy if it's if 60% Revenue coming from South Korea and it's a rule there that you don't do this you're competing with all the other games that are not doing it and you're doing it so guess who will be playing what about 60% you show to the non- Korean audience

yeah that's yeah that's that's another way and just like look the Asian games like we discussed the sheeper Sheep game uh it's like based on ads only sheeper sheep game is a game on WeChat okay so what this will this will have a mobile PC client in a month all right anyway anyway guys guys I yield the rest of my time great Adon analysis I'm going on mute yeah like I I'm I'm I'm not U I'm not saying that it's it's good way to do it this way I'm just saying it's a cultural necessity there but definitely ads could be built into it like even in FK Arena it's completely okay I don't would I don't think so it would be a problem but if it's a cultural thing there in a way that like the industry standard is there that you don't kind of want to ruin this kind of Premium feel of a game especially this one because this is something like a gan feel which is very very heavy uh on production values like especially then probably

this is it man like yeah that's the first argument maybe if you do the ab test you would see that the drop off players drop off of players would uh pretty much give away all your additional revenue on your ads my experience doesn't say that but you know what South K experience in the west yeah exactly yeah but if you you know like you run games and you have ads in in in your games and then you have Korea in the waterfall anyway so those players are actually watching ads so just the developers that are like in this like Cal or whatever you meant because you can still have pretty interesting revenues from South Korea on ads side of course but maybe if people from South Korea download western games they expect ads ah okay interesting no okay okay makes sense okay makes sense uh so UA uh as as I told you at the beginning so there I I'm going to just share top 10 count R in um in regards to revenue

so top one is South Korea top two is us there is Taiwan Thailand Hong Kong and then we have Canada Singapore UK France and Indonesia which is interesting because then we have 400,000 people in Korea making seven [ __ ] million dollars that's insane I mean revenue per download what the [ __ ] is happening seriously that's Asian LTV for you wow and have like almost 200,000 people in us making 2 million uh which is still pretty good right that would be like almost 90% like not 90% like 100% of developers would like to have this type of like a revenue per download uh it's over the roof and then even in Indonesia so it's like 120k installs with like 130k revenues for Indonesia that's amazing that's really really good but okay so the game is making 200 to 500,000 uh

daily revenues depends on the day uh depends event Spike gacha okay Mr okay Mr gacha pool next next we I'm gonna introduce you as yakob Mr G I'm just gonna sit here and be quiet and look pretty that's all I can do yeah it's fine it's fine you can you know uh you can comment all you can blend in with the kimono into the yeah yeah yeah you're good uh so the daily new user number is 6k which is almost nothing so why the hell won't you scale the game heavily when you have this kind of monetization is that because the game is super Niche Mr gapol it's not that super nich is actually I would say pretty easy by asan standards so it's it's you would say it's broad appeal Bas Asia in Asia but it's anime you know like it won't scale that much in the west like well who are we kiding but uh well okay

but even even okay when I compare this with the goddess of Nick had we discussed few episodes back it's even like in comparison it's really small so Nick makes depends on the uh geta pools the events 0 million a month yeah anything with yeah between one and three million uh on the daily basis with 20K daily installs which is also like crazy small like 20 K installs and then like three millions that's three million Revenue that's that's amazing Jesus Christ I don't get these games at all I really don't get it but okay I mean we I'm pretty sure like you said we are going to see these games more often um and most probably not only like these type of games but adoptions to Western markets yeah I'm still waiting for the first Western Vu based game we have yeah well we have the we had the small Giant without without W

we'll see what happens with that so it's going to be almost the Wu game but no wus there yeah Char Champions by the way for anyone looking at it charge Champions yeah and we discussed that as well so maybe some updates on the soft Lou how it goes next in the next couple they changed I looked it up oh really oh nice that's that's interesting they they did it also with uh what was the new game yeah empir and puzzles heavily L the the new ones but new one puzzle puzzle combat yeah also that they added zombies instead of pure Army team oh man but yeah okay okay we should yeah we should talk about this like how you say it's decrease the cpis quite heavily Mr second best UA manager on the podcast um and we are talking about UA so yeah they said it I had a screenshot of the post I remember that one oh nice okay so that's those are the Dark Secrets which are not which are coming from the MR gacha pool okay so anyway what's uh what's the u channel MI look like for for these uh these people

uh and their their UA teams and the game so their spend uh is kind of decreasing quite heavily after the the initial Global launch boost uh the game Global launch on 5th of of gen so it's still pretty fresh but uh in terms of the channels they're earning only four channels both IOS and Android uh and Google is their biggest Channel I'm I wonder like why Google but I I guess we will never never know but then they have appin Facebook and unity so it's Google the biggest then it's appin then it's unity and then it's Facebook it's like it's very weird mix I would say but okay who am I to judge right uh it's great to see actually like long form videos they're running on face on Google not Facebook on Google and they have 40 second trailer which is vertical by the way which is great because that kind that kind of format is getting more Impressions on on YouTube but it's fake vertical and by fake vertical I mean they use landscape video but then they

have some like key arts on top of the video and below the video so uh so it's uh it's kind of interesting as you can see in the right corner somewhere I'm going to show the ads in in here all the time and also important thing we see a small headline that says actual gam play [ __ ] me this is amazing is great because in world of UA right now which obviously is dead uh we see only here on this channel we only see not actual gameplay it's like all the [ __ ] time they don't lie to their users what's wrong with these guys exactly what the [ __ ] is happening I don't get it oh but this this feels really really refreshing so I was looking at like oh nice this is actual gameplay wow okay that's cool uh but most of their creatives are localized so I don't understand [ __ ] but what's happening there

obviously but also the creative strategy is really weird so so here it is on Facebook iOS they only run Korean creatives Facebook Android it's only us creatives only English speaking on Google it's mixed but 90% is is Korean creatives on Apple iOS there's only Korean playables and little bit of videos on Unity Android there's only us videos like it doesn't make any sense like what the [ __ ] what's happening I guess with this game nothing is uh um kind of understandable but okay interesting facts what's like what are you shaking head everything pretty clear to me it's AFK arena with wus oh okay thank you much for listening we stop here oh but um like there are some like interesting facts okay so like biggest publisher uh which is getting the most spent on Unity can you guess Ludo King

for the context for all the listeners we actually wanted to talk about this game but Mr gacha pool Vector needs more time needs more time to play Ludo yeah so maybe next time we actually talk about Ludo King because that game is making like seven or eight million uh that's not Ludo king that's yala lud y tree there trust me I was lot of L yeah it's not going to be Ludo King but Ludo category making a lot of money okay okay but biggest publisher on on appin it's pball from HBY I guess um HBY is still pretty big in in East as well so overall it looks like they're running like four or five different creatives uh at the moment I get like this is a joke I mean based on the but I guess like a joke small number of creatives but on based

on the number of downloads on a daily basis and like the chaos in the localization I would assume that their actual spend is very low and by very low I mean like few thousand dollars per day uh targeting us only and Korea so it's us and Korea that's that's my assumption nothing else uh so what uh what I would do um so your um resident flamboy and UA uh would create create uh at least like tier one English speaking countries country mix across Facebook Google applo and unity since you know you already have the English creatives and this would work well because even you have like the Canada and UK in the top 10 um Revenue countries and uh also given the fact that there's a lot of um Southeast Asian countries in top 10 I'm really surprised I don't see any Tik Tok activity and I do have the Tik Tok t my kumono but I don't see any Tik Tok

there uh Tik Tok is really strong in this in in the [ __ ] in this GEOS uh but it's strong in us too what the surprise right so why why know why not Tik Tok in uh in these GEOS but okay besides this I would start running uh the rest of the world campaigns uh with this ridiculous Revenue per download it would be really great uh next step to start exploring other territories as well which territories with this ridiculous RPD exist H but there's like another 50 other countries that are actually making money and fun fact Slovakia is on the top 42 place or the 42 place so there's like there is um I think uh like three few hundred users and like already like 5,000 revenues or something wait wait the most important question there is where is Slovenia on that list it's yeah it's it's no he's there man he's there

so I was looking for Slovakia I saw Slovenia ah [ __ ] so we are not there but we were there and it's like top 20 or top 30 I can I can look it up but uh so yeah so you have already some some countries uh and players around the world that actually you know are interested in these type of games you mean like Korean players leaving abroad dude why no are you are Korean living in Slovakia or you're just no no no but I don't have 5,000 spend on this game yet yet ah yet yet that's very important not yet so but you don't need to be one person it's like few hundred of course like the anime Community is strong everywhere in the world exactly exactly so you have these like pockets of players here and there and if I mean this pocket would be very lucrative for me like in every [ __ ] country if like you have 20 well what what kind of Revenue per download that's insane well a few hundreds actually in these small countries so this would make a lot of

sense and even you know like the rest of the world campaigns just targeting value optimization that's like that's exactly what I would do immediately uh so with this with creatives it's a little bit harder I really don't understand like what what kind of target audience this is and what they like but yeah okay you you you you can you can tell us um Mr second best UA manager on the podcast but to me like these all the creatives look the same seriously and they even use the the game intro in the creatives which is fine I mean it's it's easy but I I have no idea like what I would actually change so uh Enlighten us please regarding the creatives yeah if if there's anything like uh that you would like to see in the creatives as as a fan of uh these games like what these games are doing and we'll talk about it later why Nik is currently spiking with three times their usual revenue is that they doing collabs very heavily with

other animes and stuff and they're using it even in creatives you could remember from back in the days even AFK Arena was doing it like with Assassin's Creed and like all these other games oh Witcher as well no yeah Witcher as Witcher was pretty much in every every single game last year like fortnite Witcher Last Arc Witcher whatever Witcher yeah yeah so this is something that goes very well with gacha based games especially the Asian types so I guess they could do this but I guess it's too soon to do that when the game is just like seven weeks old but this comes something like a third month Mark so yeah okay so so this is something I I discussed with uh one of the the guy from let's let's say web 3 um space so they have these uh three pillars of the let's let's call it marketing not UA so it's community building which I think like this is very close to what we are talking about then there's Partnerships and collaborations which makes sense and then there's UA and depends on like the the stage of the

the game that you are in at the moment then you just move the budgets from one to another of course like you can't scale the community to millions in few weeks but if you run these collaborations and Partnerships that can heavily help um in terms of Revenue even in terms of the the downloads but collaborations with what in that you just said like um you mean anime series no I don't talk about web free I talk about this specific game this thing yeah not how can anyim help web no no no no no no no I just took the web free as a inspiration and example yeah yeah okay yeah like collabs works great like it's always great because anime you know you watch thousands of it so everybody knows everything currently even though yeah I'll talk about it later what Nick is doing anyway um we'll try this kind of experimental thing today uh let me share the screen and see if we

are able to pretty much snap it into the YouTube recording but well it's going to be on my side if it works it will work if it won't work I'm sorry but at least I tried yeah blame Mr gacha pool afterwards yeah so as we are talking around the game it would be great if I can show it to you around a little bit but if you won't be able to see it yeah maybe we'll past at least some screenshots of the screen or something so you know what I'm talking about but anyway for those uh like Ma and Felix who played like 20 minutes then got bought instantly and I really tried didn't manage like level five or something like honestly what's your levels man it's a minus 10 and I start I started playing and then it feel it felt like uh Galaxy Star what was it Star Wars Galaxy of Heroes the the battle for some reason and then I was like ah it's AFK Arena man one to one okay sure yeah uh so the thing is that uh the games and idle RPG uh that's goes

by the sanks for those of you who didn't play it or who played F Karina is pretty much the same thing just in the much much my high production values I would say production values on steroids basically like in these days like if you see the like what these guys made of and even if I go into the like let's say pick some character you have pretty much full-fledged 3D characters completely voice overed completely voice overed story you pretty much download three gabes of of data in order to even play this game so that was really annoying a l that was really but at least I could watch the the intro uh yeah yeah in the meantime you watch like an anime of it yeah so great amazing so it's it's really good the production values through the roof and yeah they really took their time to like polish every single detail I haven't seen any soft launch for the game so my guess is there this is like a pretty much too short so they no no no no no no no no it was I think it was

launched with different game uh different name on different account really yeah I'm pretty sure yeah dude I think so I think so but yeah well maybe we'll find out uh we'll find out anyway so uh the usual bread and butter uh the main progression that goes into combat where you have the usual Saga you have your characters it's a Vu game so every single character is a female and those have different Rarities the more stars or Rarity higher better that that goes along the way and then they have this Auto Battle system where you pretty much let them play and you want to pretty much go higher and higher so your offline production or pretty much your production of resources throughout time goes higher and then your upgrades St so on so forth very very easy as you can see on the screen let me put on the camera angle angle uh like one of the

things they have here is that yeah here's the like a really nice animation one of the things they really put Top Notch here which I really really appreciate that the auto battler thing got to the like next level where if you just autoplay and let the game play it for you you can even set up priorities of the abilities of your characters so it what does it mean so if I would you know randomly let it autop play they would just whenever the ability is ready the autopilot will use it but you can pretty much set the setup for the autopilot which means that if this abil this ability needs to go first so wait for it then use this ability first and then use all the other abilities so you can actually do like a priority thing here uh here see auto settings so you can pretty much determine like which one and this is super super good for people that you know play this so they're they're really going at it in like pushing it to the next level uh as I said Productions

quality really really high and then as we move forward out of the battle uh we get our usual kind of a lots of currencies lots of resources nothing really said about that great to have that there that's a meme actually and and this is very important because what they have here is that they are going around the lifestyle of of the vus there because that's the main differenti ating factor between AFK Arena and this game that AFK Arena didn't have vles this game has vles and they have it really really full-fledged even I would say even stronger than Nik when I was comparing it because uh one thing is to have your usual like a Wu WhatsApp that that you can have there that's pretty much built in no no questions asked these days but you can even go into the like uh like one of the modes and there you can have uh what is it so many

buttons there is the like a main story and there's like the Love Story event story for all the all the goess souls they're called here and you can give them again currency and talk with them they go around your town they you know you can even hear in the main menu you can click on them speak with them so on so forth so they really really full-fledged the like the Vu element then the bonding whatever it's called like the relationship system they have with these it's the same thing with as with Nik right it's a little bit more I would say a little bit more robust even more like last time you said oh this is great big like whatever chat is there everything is there the the most let's say you can't marry them like in azour Lane if if we're talking about this but definitely there's like more content coming out of it the story is very very hard on it and between the episodes and

everything they play a really big role and for those of like the target audience pretty much enjoys it it's not in Japanese uh it's in Korean so that's kind of interesting to me that it was not also voiced in Japanese so it's fleshed out starts Korean you Cann even select like different voice over but it's still fully voiced like very very high production value so that's great but there's a differentiating factor here between AFK Arena and this game like one of the like let's say three three areas I will cover so the Vu elements very very full-fledged and I would say done pretty pretty well the other element that these guys did pretty high is that they have a lot of let's say um let me go to the main story yeah here we go so they have pretty much like two different progressions separated from each other which is very very not typical for an idle RPG game whereas in

AFK Arena everything pretty much goes around your progression through the stages you know the the battle we just so like stage I don't know chapter three level 10 like andr Saga it's it's very very stream like very easy and higher you go more features unlock more money you get enemies get stronger you get stronger blah blah blah here you also have this kind of a chapter thing which is uh pretty much a different game a different core gameplay what you mean different cor G play uh let me show you where we where we have seen this before I know I know where a game builds another core game playing into it oh nice these guys all comes together yeah yeah it all comes together especially now uh these guys really flashed it out in a way that uh yeah let me skip the story no don't skip the story just it's amazing so what we have is pretty much like something like of a jrpg where we actually use our controls and what's jrpg yakob RPG Japanese RPG okay

Japanese RPG and I don't know man but this is like you know like little Zelda building pretty much so you go around the like actual map and you go you know talk to characters complete quests solve puzzles and everything so like it's a different game build into it and this is again like one of the big plus one features this game has over AFK Arena whereas AFK Arena you upgrade your characters do your dailies do your grind and everything you can leave the game this game has much much much more to offer and it stitched very very nicely together because a lot of these other games they are they are doing this kind of let's say engagement prolong tactic where they are trying to increase your engagement after you hit this kind of a I done my session now there's no words to do let me just leave so a allot of other games are pretty much putting in a little bit like mini games or whatever or events or something like we've seen seen it many times in order to keep you in the game for longer but this game

actually build another game into it again and this is the team of this year like games are building different games into them if you run out of one you can continue playing the other it's not like you run out of one like you do all the all that you can you can you get the cap on the session and then what you do you leave you don't get the cap on the session you get stuck because your power level is too low in order to progress So eventually you get stuck always but that's the thing here that you can then play this game and pretty much it's different game it's actually like an active player input it's not Auto battler you actually need to you know go from point A B puzzles and everything so they have it done pretty pretty well so before you disregard is as some kind of Vu clone of AFK arena is much more and that's that's the thing probably why it is making so so so good in the market I yeah I wanted to ask actually like so you know it's made 7 million in seven weeks which is impressive 15 yeah sorry 15 um whichs is it that

like are getting bought you think like how is it making that much cuz you know that's crazy number about that our favorite gacha gacha pool yeah usual the kimono yeah yeah yeah the modes the modes like the more modes you have the better because it means you need more requirements for different characters so you need to build more teams and in order for those teams to perform you need different characters from these different gacha pools that you need to get and let me tell you they have it done pretty well uh by the way for anyone that's not really familiar can you buy a ticket for that concert uh dear no I can try to sum on her but yeah we won't be doing this anyway that's a disappoint by the way the gacha pools in like uh the player jargon are called banners because they are usually announced by the game through these banners where there's like the character that's in the gacha that you have like a higher chance to give up and rotate yeah so it's called banners and one of the

very very good things that these guys have is that they have infinite tutorial banner and let me tell you this is something really really good uh usually how gacha games are hard played by hardcore player base is that you start a game and you get your like free resources you roll them and you see if you get a good character if you didn't you restart the game and do the process again and again and again and again very annoying until you get the best until you get the best start or best one you can get it's very annoying hardcore players will do it anyway and it's super annoying these guys actually give you like an infinite role on their starter gacha where you can roll how much you want until you are satisfied with your with your outcome I was literally clicking like an hour for it yesterday that's why you know I need several days to actually play this game now I know why very very good in a way that uh it again caters to the audience is something that the audience really really appreciates and it's a quality of Life feature that's that's really like why nobody has done that before it's so

easy to do I I all the player B would do it anyway sure yeah if of course CU yeah it you would yeah it would be instead of uh clicking one hour you would be creating new accounts every grinding a minute yeah okay like I remember when I was starting gin like same [ __ ] thing y yeah got it anyway uh so they're having like three banners that are rotating one in two two in two weeks one in one week then you have the usual normal summon the Friendship summon and the like specific type summon like a lot of these but this is pretty much like standard basic actually AFK has exactly the same thing like no need to do around it uh the good thing is that they have these py timers that if you didn't get an epic character you are guaranteed to have one in every 30 rols and so on so forth so they are kind of really really uh straightforward around that the interesting thing is I think I saw somewhere they had uh they had the Exel sheet somewhere

that they transfers you and show you the rates the rates are [ __ ] super low of course like yeah here detailed rates if we go into detailed rates is actually gives us an ex sheet check some of these num nice 0.02% on the angel character nice but at least it's very good because these guys are super straightforward about it I really appreciate it yeah you know what you're getting yeah yeah you know you know what they getting almost nothing 0.01% yeah wow Jesus Christ that's that's how this game makes so much money because you definitely want that character because it's best of the best other other interesting thing is that all of these games are ruled by one and only tier lists so that's why you go on the internet and you check a tier list for

your game and you see immediately what's character [ __ ] and what's character not [ __ ] and you roll for that specific character so that's how you play these games like every time every single time nobody knows who's when so you just need a teer list to actually play the game to know like okay so I roll for this girl for like an hour so I can have like Triple S starter instead of random C whatever something that will you know makes the game much more complicated so that's that so they have it pretty good uh mon iation as I said is gacha uh they had also their usual battle pass it's called Soul pass of course why not standard nothing nothing out of the ordinary what's really out of the ordinary as I was looking into the shop is that they have this monthly subscription so it's like a lower one and Higher One and the higher one's really good and my guess is this is making a lot of money for them because What's Happening Here is that it's actually giving you again quality of life features that are can op uh all the

all all the idle games are kept by how much time you can actually accumulate the resources when you're offline the game standard is 12 hours this thing pumps it to 24 hours if you're paying for it that's let's say very good but the really interesting part is the skip battle option so what happens is that you grind the load with in these games you know log in do that do battle this mode that mode H mode you do daily Quest weekly Quest monthly Quest whatever it usually takes like a lot of battles that you know you will win anyway but you need to go through them so what you can have with this feature you can actually skip them so you start them and you immediately win them so you save time quite a lot you save time super a lot so uh and it's written even here like if your team's uh points are at least 30% higher than the enemy team you immediately win the battle you don't need to reply but all these games are done in a way that like I would need to play through it like I don't know R Shadow Legends AFK Arena all these games you need like lots of time you're having

battles that you will win anyway until you hit the that you know wall so this is this is very very nice move from them uh I guess probably one of the best sellers in my opinion if you are like a hardcore player that I definitely pick that one up and it's recurring keep in mind it's not like a permanent transaction it's a subscription so waifu is saving mobile right now yeah Wu will always work no worries uh the other interesting thing that these guys have is that uh uh the wus actually if you look into them uh they are a little bit let's say breaking the fort wall so their costumes and everything let me let me find one that actually has one can you see some can can we see some kimonos in there uh don't know for for instance this one like a police police girl and this this is the important thing here that oh you said like like 10th time this is important this is important let let me

just continue they don't really care about this kind of a fantasy consistency within these games and it's completely okay for the audience and they accept it so why police girl with like police buttons and swords and whatever or a pistol actually would do in a fantasy medieval game they don't care it's completely okay that's why also these collaps and like different you know animes or different IPS going into this game doesn't matter for people so they just care about the character and actually the characters like they can be like I don't know even though she looks like a medieval Knight she's probably like a DJ in her free time or whatever Rockstar like you see that on that Banner yeah and her story that you will get on the ever talk or like whatever they have their the the wife of WhatsApp we'll probably include that like I I know I played like one um one ni goas in Nik and it was like she fired her manager I was supposed to be her manager and something something she had like too much concerts and everything and blah

blah blah blah blah anyway it breaking the fourth wall and they don't care it works great so that's why the Wu system is so good there uh the other thing is that they also have their poly pocket uh it's called town here where you build stuff you chat with these girls you can take them to like nice Ocean View or walk at the beach or whatever wow something something uh let me guess um target audience is male of course maybe it's not it's not really played by male only that that's the thing like don't don't think that this is male only like lot of females so this is this is a game slapped on Tinder layer no uh let me go to the yeah you can assign them like the usual daily missions here and stuff like that but yeah again fleshed out very very nice mechanics and again you can do this in AFK Arena you just can't do this they they again another Plus One features have that okay so game is great wife is

uh saving Mobile gaming industry yeah uh do we close on that yeah yeah I hope so one last thing that I can close with this is that uh get back to town yeah get back to time get back to podcast man just don't play the [ __ ] game is that Nik is currently yeah let me stop this Nik is currently making uh or Nik already did 200 million from from Global launch uh like we reviewed it last time okay uh it was launched in uh what's that OCT November start November okay nice nice so that's there and currently as I saw the revenue of course they're like in a decline because these games are uh very notorious for heavy heavy spikes into Revenue so sometimes they go very very in like deep decline then like a new Banner or GAA comes in and they go very up so of course they they were making something like 00 700k a day and suddenly they're making 1.7

million a day why is that because they're running and collaboration with chainman anime and you can get the characters in the game which is currently one of the most popular anime in the world so yeah they're doing it pretty good so as I said Wu games are taking over the world it's still 20% us Revenue but my guess is by next year this is going to increase to something maybe 30 to 40% I don't think so it would be a problem when actually uh someone in the West notices and start what do you mean like someone notices this pretty evident like it's kind of working well no no no I mean like a western Studio actually okay okay not not cuts it out of the game but but it's like you know how it is the game or the game team has an idea there's already 10 other teams that are already working on that and have prototypes so I get I'm pretty sure that someone is actually making this game as soon as small giant came out with this similar type of game in soft launch other gaming companies must have thought

about building this as well yeah I'm just I'm just curious when you get like a Vu game without the anime art Wu well that doesn't why doesn't make sense doesn't make sense an audience why not yeah it's true okay but then all right all right let's finish yeah it go there let's just go there let's just go there thank you very much uh so um I'm I hope I can um add the the gameplay into the YouTube video so if you are listening or if you were listening uh to this one iOS oh Apple podcast go to either Spotify or um or YouTube because on Spotify we have the video as well so you can actually check what Yak was talking about and uh with that in mind thank you very much for joining this week uh and uh please share the podcast with your friends and uh see you next week thank thanks guys cheers bye

[Music]