Okay, so Super section, it's going to be really, really well. So, they have some pretty pretty nice creatives. Uh, Pizza Ready is still dishing out giant giant downloads volumes. So, they're still doing like 250 300k a day. So, it's still they needs a lots of stuff. And the game is, by the way, doing pretty well uh still. So, it's they have a lot of these like pretty pretty big AI creatives and everything like like this influencer thing or what whatever is happening here like story based what not.
I wonder if this is actually producing better CPI or worse. [music]
Felix with making those coins jack ups the [music] sky. We're the two and a half gamers. The midnight crew talking UA adverts and game design too. Mate feel bringing the insight. [music] We're rocking those vibes till the early day. Master eyes on the prize tracking data through the cyerspace skies. Felix
[music] stacks colors like a wizard in disguise. Jacks lift us to the high. Two and a half gamers talking smack. Slow hockey sick got your backs are beautiful. They like the way it [music] don't delay. Uhhuh. Uhhuh. Ah, [music] [music]
I'm going to be super late because I don't have a mic in front of me. Hello everybody.
Hi there.
Welcome to Enough Gamers.
This is Matthew.
I'm Felix Robert and this is Yakub.
And we are your hosts. And we're going to talk about AI creatives.
Everything is AI.
Everything is AI these days. Oh my god.
Where are the latest predictions?
What is the latest predictions? Is it yours?
10% chance AI is going to kill us all by 2030.
10%. Okay. Great.
Great.
Love it.
Okay. I'm not joking. I'm not joking.
That's fine. That's fine.
Someone has been deep on the Reddit threads, so that's good.
No, this is CNN.
Yeah. Yeah. [laughter] Well, they've been very
off to media to see what the experts think. Yeah.
Yeah. Look, so I hope at some point uh we're going to show also my AI creatives in in some of the trends. But
uh actually I have a AI creative from um how's it called? Uh Game of Thrones game.
Oh, really? Let's see.
Maybe maybe it's yours. I don't know.
Maybe. Maybe. I will tell you.
Maybe. Maybe. But but like something has uh [ __ ] up my order. So I guess I will maybe skip a little bit. Anyway,
that's okay. That's fine.
Let's go. This week
everything is AI.
This week in creatives you will see a lot of stuff that you have seen before and it's actually quite upgraded because
we have
because
Forex Bonanza. But before that, of course,
folks,
you know what this is?
Yes. Our dying friend.
Our dying friend. [laughter]
Is it Is it terminal? I think this is terminal.
It's kind of terminal, unfortunately.
But still, they they have some some nice stuff there uh that I was checking that like looks pretty okayish and pretty nice transitions. But again,
you know, that's there. Uh this I think also also there's yeah the
east flat
and like check the
cat looks so scary. Yeah, this cat looks so scary.
Cat was like uh like please kill me now.
I mean AI kid.
Yeah. And I put this I put this there just for like to show you. [laughter]
Okay. Now I see.
This is not AI but this is like I was looking at is like okay.
Is that hungry?
Yes. This is Brockbas creative that
they're running.
Yeah. Amazing. [laughter]
So amazing.
They're not doing too great right now. They've really lost a lot of DAU after they got taken off the app store. It's kind of just started to decline.
Yeah. Yeah. They have some crazy stuff, man.
They have crazy stuff. Check. Check this one.
Wait, wait, wait, wait, wait, wait. Today's episode is brought to you by PvX Partners. Developers now have a new way to fund their marketing. It's called PVX card. If you're scaling your gaming business and need more capital for UA, here's the deal. Your credit limit grows with your marketing performance. The higher your ro is, the more credit you will have available. It's dynamic, flexible, and scales as fast as you do. Just check out pvxpartners.com/cards and scale your UI with PVX card. again, pvxpartners.com/cards and get your PVX cards to scale your
game. Thanks PVX for sponsoring this episode. [laughter] But this is an amazing idea.
Cheerleaders is quite AI.
So they had
they had like a lot of these and uh they either had like some like actual uh AI creators like these ones or they have this like completely bizarre beginnings and they just frame it into a picture and make a blockbust level out of it. So it's like few
looks like a like century games.
Yeah. This looks like Tasty Travels actually.
Yeah. But it's not. It's not. It just bought blast. Yeah, that's there.
Of course. So, okay.
Then we have this.
Nice.
Yeah.
Yes. Why not? Because as I said, they can do anything basically.
Block Jesus Christ.
Oh my god. [laughter]
I love that. It's just like sue me. I'm in China.
This idea is great.
Yeah. Yeah. Yeah. It's good. It's good. They can turn anything basically into their creative this way
and it fits. Yeah. Then they have this.
This is but I don't think I don't know if this is or not but looks quite interesting.
Yeah.
Is physics has left the building.
This it doesn't matter.
Absolutely. But this but this again like I'm I need to stress like this is a great idea.
This is a pretty good idea. Definitely.
Yeah.
I'm I'm like that's why I picked it up. Um yeah, this is definitely
uh No, this is not brain training. This this is
No.
Yeah, this is still blue plus and actually creates this like completely different concept of like this
what not. I don't know.
I don't know why they went this way. But uh again, you know, they have still like
10,000 creatives running, so they need to
This is also AI.
Yeah, of course. This is all AI. This all for sure.
[sighs]
Oh man,
they seem to kind of stabilize around 47 million DAO up from a peak of uh 61.
Bless [laughter] you.
Bless you.
Thank you.
Well,
sorry.
Then we have Yeah. Then we then we you can guess the section here.
This must be some Forex game, right? Oh, yeah. [laughter] Of course.
Oh, yeah. Oh, this is the great
stuff. So, there will be lots of century games because these guys are really and you could see really how well translated the creatives are between the games. So, you'll see.
Um, so our favorite skit got quite upgraded this time. Instead of guy uh just walking to the parents, he saves the princess now somehow and then gets
of course uh picked on and throw away and the usual just
he's getting thrown in the castle if I'm really honest there.
Yeah. Yeah. The stuff like that. This is also pretty fake shot. [laughter]
This is like why so little my double go. You have to watch an ad. Wait fake shot.
[laughter]
Oh, I saw I saw I saw today also an ad of exactly like this fake shot like oh I had to I had to watch of like an ads on level five in Kingshot. Oh, that's a fake shot. Like there are no ads in Kingshot.
Yeah. So So they're quite again upgrading these kits with like some some new things and new stuff and whatnot. And this is this actually the one that's been trending on Last Asylum where like you don't know his true level and then it's revealed that he's the master of like super or whatever.
And there's even a revenge in it. So why not
this is one of the few games actually where he's not lying that it doesn't have ads, right? So yeah.
Yeah. For now. Yeah. For now.
For now.
Yeah. But forex and ads we actually agreed on like this doesn't make any sense, right? Kind of. No.
Come on. We did Uh, let me have some poor sword fighting. This is got to watch that before I can tech. No, just kidding. [laughter] [snorts] He runs away. That's away.
Can you tell me how long are these uh these videos? Oh, [ __ ] hell. Wait a second. Just after this. [laughter] Why is she with the machine gun? Because why not?
Okay. Yeah.
This is Lord Rush.
Yeah. This is not kingshot. And you can see how again the transition of these are like it's quite well done.
I will I will send you or no no I will show people in Istanbul by the way. Yeah, we're having an Istanbul event.
I will show them the transitions from AI
hooks to videos like to actual gameplay
and you will [ __ ] [ __ ] bricks Mr. Yakub.
Okay. Okay.
We will see
Mr. Mate Homola at Okay.
Yeah. [snorts] Yeah. Oh my god. I was like, "Wow, this is amazing. This is really
um when I was looking through the portfolio, actually Kingshot isn't running that much uh AI stuff. They're still running few like either slap the guy or no ads in Kingshot concept, but actually Lord Rush, both Lord Rush, there will be also force commander or top top force. Yes, sorry. force they're running much more heavier on on AI stuff. So
I mean if you think about it's it's pretty much it was vital survival was of AI then they start spending more on on Kingshot. So it was Kingshot. Now they're moving to Lord Rush and Top Force as well. So I mean
the the Lord Rush I think is already at 5,000 creatives per month now.
Yeah. So like they're really pumping it
up. Um so yeah there's lots of these [laughter] like really
Marvel style concept like to tour from Wish and and like stuff like that. So again, this is like no ad stuff of course.
Yeah, same same but in French.
Yeah. Then we have some some new stuff with like
poping.
I don't know, man. Like [laughter] I I don't but at least it's not piss filter or what was it last last month?
Yeah, this was horrible. [snorts] So
his flip there was great. [laughter]
The the revolution made him slow down his gravity. [laughter]
Looks perfect.
Uh then we have some more of like this concept of like people getting uh some access or rewards based on the level or whatnot. So yeah, go go go clear the
pigs or whatnot. Uh, and then they get get pissed and just you wait. So, as usual, then some selfie.
Yeah, take the comments stuff. This is great actually. I love it.
Yeah. Yeah, it looks great. Especially the explosions like why don't people do more handheld like that like they do some I guess you know it's not
the V3
V3 trend selfie trend. Yeah.
Yeah. And it I think it doesn't have that much emotions as you know slapping guys and rejecting them and bullying them and stuff like that. So it's I guess not that effective. Some of those are like really really really nice like stuff.
Yeah. Exactly.
Yeah. Yeah. Lord Rush has no ads
and [clears throat] it's almost like
every medieval fairy tale.
Yeah.
No. No. So, so I started doing Gandalf from Helm's Deep and You Shall Not Pass and David versus Goliath
for for my for one mage. Yeah, it's like
I
That's not Helm's Deep. You shall not pass.
That's two different videos, man.
Ah, okay.
Those are two different videos.
H the one on the mountain with the horse and with
B. Yes. Yeah. Yeah. Yes. There's two different videos. But this is great. I will try this cuz I I did Matrix and now even the Avengers. So, let's [laughter] see.
The interesting part about Lord Rush is also they do all the ages. They don't care if it's medieval or not. So, they have like Spartans, pirates, Egyptians, Romans, they have everything.
Uh goes, "Oh, I know that."
Yeah. Yeah. King goes very specifically medieval only. But these guys, they do like completely different ages. By the way, this transition is perfect.
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Yeah, looks pretty pretty nice. And this is by the way Odyssey if if you know.
And there's there's Charlie Stan from Wish. [laughter]
Yeah, pretty much.
Yeah. So they have some of these like latest trending stuff. Yeah. For all this to say. So why not? Because it's it's trending now. So the team isn't really sleeping there.
Yeah. There we have Egyptians with AK-47.
AK-47. Yeah. Yeah. Okay.
AK-47 is like super popular on these [laughter] videos. There will be more of it. This I don't understand at all.
That character looks like um Oh, what's that guy called? Johnny Lassa or whatever it is.
Looks like Obel [laughter] this guy.
Yeah.
Then we have the classic can I revive him for an ad? Uh type of stuff. So this is like
Yeah. Not really as usual. Oh, this guy.
He smacks it so hard that he changes his helmet. [laughter]
He smacks it so hard he turns into a chair
and turns himself into Mel Gibson.
Yeah. I was like, is that Mel Gibson? A fake Mel Gibson. Oh.
Oh, is it?
I hope this is top.
You can see after he's done slapping, you can see he changes when he changed into a chair and then he turns into Mel Gibson. Look.
Boom. Now he looks up.
Yeah. This make Mel Gibson. Totally make Mel Gibson.
Okay. Yeah, that's right.
Okay, nice.
Yeah, this is Top Force. Looks very very cool.
Awesome. Oh my god, it looks
I'd watch this movie. This looks great.
Yeah, very good transitions. Very nice creatives. Again, they have all the concept.
This is what we saw, man. This is what we saw this last time. Creative creative.
Yeah, it's like all the concepts that they have there.
Mo had to get a parachute. It's a military game. No. [laughter] Goodbye.
By the way, different different uh core gameplay creative like completely different one.
And then we have the typical
skit of like husbands and
yeah, this show this
same goes for by the way you know they still use this instant localization changing the characters uh
instant nationalities like yeah like it's very very
uh they have like a lot of lot of regent ones. I love that the Chinese guy was wearing a US military uniform. You see that? [laughter]
[sighs]
Oh, that's from Red Alert, too. [snorts]
Yeah, looks like it. Absolutely.
Something like that.
It's crazy. These models have been trained on it, right? So, they basically just make it like that or what?
What do you mean?
Like Mill Gibson, Ted Lasso?
Well, Chinese open can generate whatever you want.
Yeah. [laughter] So it's there. Uh then we have again you see the exact same skill just with the toy soldier setup. So that's there. And then we have some interviews. It's like what's your problem? Infantry. Infantry. Infantry. You keep choosing infantry. Why? Because this game is not about turrets. It's [laughter] about
That's amazing. Why he was like 5 cm cm tall?
Tall. I guess it's because it's funny. Yeah.
Oh, that was a good transition.
Pretty nice transition here. Uh then some more stuff.
It looks like things split, man. [laughter] You should have seen it.
Yeah, usually you don't get lost on and uh just you wait. This is like the new version uh that's trending this month. And then some just typical AI stuff because
this can't be this can't this can't be based on reality.
Okay, [laughter]
doesn't matter. But this is very cool concept honestly and this these all these nations and [ __ ] it works well.
This will work for midcore games these nation creators works pretty well. Midcore. We always see with it midcore like this this this like like I think the one that started it was the
what was it and and whatever game like hold
yeah I chosen
castles but it's not not bitcoin rise of castles you're right
yeah forex no come on man
yeah it's forex forex forex I just chosen a few of these uh last asylum ones because they have literally the same concepts all over the place like
like we seen here everybody's coping everywhere this one was quite interesting I didn't thought that they would do this anime style like Attack on Titan thing where literally look like an anime.
It's so good.
Yeah. Yeah.
Honestly,
but it's missing
it's missing the end card.
Doesn't matter.
Doesn't matter. Honestly,
it's you don't really need an end card because you slap a playable after it and that's that's it. That
I guess so. But like
I'd watch this. Can I watch this? Can you make
It looks like a great anime. Yeah,
it's so good,
man. This is this is the the thing that I I started doing and it's like this whole like just narrative story driven really cool looking video and that's that's the only thing you need. You don't need anything else.
This continues because you you had the like you know first the power level story and then you have the dark war building upgrade thing.
This goes also pretty old. This is new one that they have there. A lots of stuff it's old like with their own like you know pimples and like rats and stuff
like that. But this this is quite new.
They're still doing very very well. Oh, this is a new one I chose.
Yes.
Oh, hello.
So this is POV.
No, no, this is a actually you can guess the game.
It's a Forex game.
Yeah, it's a Forex game. But guess the guess the company.
Oh, this is Lilith. Yes, this is Farlight Games Lilith. So, they have a new
Absolutely.
new forex. Uh,
nice.
Yeah. And again, guess guess which weapon wins.
The AK. Oh, the golden AK. [laughter]
The golden warlord AK.
Yes. Oh my god.
This is interesting.
This is interesting. There's some some like gameplay/ AI stuff happening or I don't know what. It's like
it's all AI, man. Come on.
Yeah. Yeah, it's it's definitely all AI, but like very very cool concept and uh like the guy's provoking you like
you know you wanted to catch dragon last time.
Then we have the usual setup that they have like you know all these
whatever.
It's a lot of military creatives right now.
Yeah.
It's just you know like for
two military games.
Exactly. Exactly.
Top four. That's why
this is this is actually now doing 200k downloads a day. That's why I pick it up because it's like it's still just 100k a day but it's rapidly scaling. So
we we'll get to it. We'll get to it.
Exactly.
Ooh, that is good.
Yeah,
they have lots of like interesting things there.
Yeah. Hold. Where's the golden egg?
What?
It's just the same like you know your [ __ ]
like like what's the mushroom budget for it again?
What mushroom budget? We just discussed it like with what was mushroom bar mushroom creating for all these like concept you need to be high as f to create all all these [laughter]
serious quantifi is insane. [laughter]
I mean I I don't really
I'd love to go to Century Games's office and be like hey what was the budget there's no weak budget for the last game. Oh my god. Oh jeez. Golden tank. Oh, everything's from gold. I mean, fine. [laughter] Whatever.
I can work with that.
Of course.
Son of a [ __ ]
Interesting part is that they actually have the improvement uh in some of the videos that he will actually improve and do. Not in this one, but I think later there's some where he actually goes.
So [ __ ] good. Oh my god. Oh, this this is also a pretty good one.
I hope he has [snorts] I really hope that Snake's going to kill that guy.
No, Snake's not going to kill that guy.
Guy's going to survive and glo his ass off because uh
yeah, [snorts]
nice andic.
Yes. Yeah. Yes.
Very nice. This is a really nice concept though.
Yeah. Yeah, they have they have some.
You want this one? This one. This one freaked me out last week. I hated it.
No, no, no. This is Travel Town.
Uh-uh.
No, not really.
Dream games.
Yes. Yeah. This is Dream Games.
There we go.
No, no, no, no, no, no. It was for another one. It was Tribal Town last week and then they basically they've tooken Yeah. Yeah. They taken the hook. They've taken the hook.
Yeah. Yeah. Yeah, it was definitely the truth though cuz that's my favorite u you know Chinese AI drama with strawberries and what what not. Yeah,
I love that [ __ ]
I also like it with cats. Oh,
then I think I also pick another new game. Uh
yeah. Yeah, I
war.
Oh no. Is it going to be
no dark? They're going to be in the train and then they're going to live on the train and they're going to be like sleeping.
No, no, no. New game again.
Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z Z something.
No,
the stones of Z but from from River game.
Uh, no. Actually, if I understand correctly, that's the Zero Redemption. That's 37. Oh,
37. Okay,
this is 37. I'm watching.
What?
Yes. This is this is again some new concept. The guy is like walking dead copy.
Yeah. Yeah. Yeah. Yeah.
And then then like I never seen this one actually like
this kicker.
Yeah. No game no VIPs no ads because they are like very very like no pay to winish. And now see this is the concept
that uh asylum has where there's like uh
what?
No pay to winish. What does this mean? So it's not a it's not a Playa game then.
Oh the thing I want to say like it's AI still but it's the interface.
Yeah. Okay.
Yeah. So that's that's pretty nice done pretty well.
Also I don't really get the the game UI. It's like that was there before.
They have the gates mechanic and they stitch stitch it slice it with these like AI characters. So they have also this one
but it's red. Oh. Okay. Switch to century.
Yeah. Back to century.
This AI is very
so yellow like they why why is she like obviously not a human being but these the previous AI stuff is way better. And this is
I guess wrong wrong set up on the team on the model. I don't know. And I hope
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Yeah.
Uh so some more like they're basically tasty travel setup.
Yeah. Yeah. Okay.
Quite quite similar. This looks also pretty nice.
Yeah. Oh, I believe that coconut for sure.
Yeah,
that was pretty good.
Yeah, that's that's pretty good. original.
Oh, [ __ ] hell. Really? [laughter]
Then we go to the usual section.
Heroes.
Heroes.
It's heroes.
Yeah. Top top heroes, obviously.
Top heroes. Top heroes.
So, top heroes this time.
That was like a ber from Diablo for where?
Where? Here.
No, like the Yes. Somewhere there. Right. Right after the the hook.
And those skeletons look a bit like uh
here. here. Yeah, this this come doesn't have a helmet, man. No,
but the attacks like come on. I will show you. [laughter]
Of course, he doesn't have a helmet. Oh, Jesus Christ. Come on.
If I close both my eyes. Okay,
come on. It's in pain. [laughter]
Then we have this guy, which again we remember from last time. He's just getting like a mermaid genie. I don't get this like
mermaid genie. Looks like it looks like the the UK guy who is making fun of of people and he's going to the gym like the big guy. Check. [snorts]
I will try to find him.
This is like a rock from Wish.
Yeah, I was going to say
no no no tattoos. No tattoos.
No tattoos. [sighs]
Uh then we have this which like I I like what what's happening?
What is this? So I can block in clients like that straight away. That's the same thing actually.
Oh, is it?
Yes, it is.
That's just straight up from uh
No, it's not actually when I think of this. Never mind.
I was going to say the red wedding, but it's like nowhere near that. [sighs]
Uh then some quite interesting ones.
Yeah. Yeah. Very nice AI,
especially the room. But again, this is top heroes.
Yeah. Uh, and here we have the
stylized version.
This nice.
Yeah. Yeah, that's like
I did like the one before [snorts] way more, honestly.
Yeah, it looks like Minecrafty. I guess that's more appealing.
Well, you know, you know my opinion
about
Y.
So, you can guess this one.
Oh, this is the dragon fire. Yeah, that's the dragon fire. It plays Game of Thrones music in the background.
Yeah,
there's like all the
all the stuff there. Um, and it's like usual kind of
Yeah,
walking to out of camera transitions of like some of the locations in the story. So, that's there. Then we have like three glass horses. I don't understand how it's just like I was just checking like doesn't matter, man. like mushroom budget was high here.
Township township doesn't have ads anymore.
So now we have nuclear reactors.
Yes.
Uh in the game about zombies
style surv.
Yes, exactly. So
you can you can clearly see the like
style. Yeah, the style.
Oh, it's pretty nice.
It really Yeah, of course. Really nice. And also like they do this days day one day seven and all these like different things.
Mhm.
Now I now I just got an idea.
Oh is doing this. No way.
Yes. I check our friends from Super. They're quite wellversed with AI.
I mean obviously
yeah they live in Korea. They live in the future. But I mean,
this let me let me do some that I skipped because of the [ __ ] naming.
This was zeroed one where there's a guy actually playing the game.
But we had we have similar ones similar similar concept before that he was playing. And
this is quite interesting. I find that that he's actually playing the game on the phone.
Yeah. Yeah.
During the creative,
you can actually do this with the CDs.
Oh, really? That's really nice. Yeah.
No, I might.
Okay.
You can put it on the phone, but it it just sounds nice as quite a lot. Oh, hello.
Yeah, this I just put there because I was like, really? They're so nimble that they captured this trend into it. And I'm I guess this is not AI or or maybe
I mean, this is not AI. Of course, it's AI.
Or maybe it is. I don't know.
100% is AI.
Oh, maybe blast. Yeah.
Yeah, there's blood blast.
And then there's this.
What in the mind? What? [laughter]
What's happening?
That's like thing of nightmares
when this is
and never going to be able to sleep again. Thank you.
Even the Coca-Cola lady looks like really horrifying.
By the way, the sniper thing, the sniper for him from they have ads that looks like first person camera from like from war. Literally, you go and you kill people. I couldn't even show that. Like there's like so much blood, so much gore
in it in those creatives and like
can also turn off this [ __ ] fan. [laughter]
No, thank you. I don't I don't know.
I got to go to bed after this. Like what is this?
Okay, so Super section. It's going to be really really well. So they have some pretty pretty nice creatives. Uh pizza ready is still dishing out giant giant downloads volumes. So they're still doing like 250 300k a day. So it's still they needs a lots of stuff. And the game is by the way doing pretty well uh still. So it's they have a lot of these like pretty pretty big AI creatives and everything like like this influencer thing or what whatever is happening here like story based whatnot.
I wonder if this is actually producing better CPIs or worse but I would say better than
better. But still
I don't know.
I don't know. Yeah. Again, same same
setup when the game is
game is in in the in the image.
Then we have some comic style thing and then some some more what
nice.
Mhm.
Then it's usually like this looks like Tasty Travels. Some nice hooks there.
Ooh. And and what
it's like Ro and Pokemon.
They're running like eight. No,
no, no, no, no. They're running like eight different creatives from Smashdown. I was like, is this a bug? But there's like eight of them or seven.
Yeah, this
this creative in their creative gallery. And like what?
And and you know what? In a few moments, you'll see most probably why. Okay. Smashdown is their soft launched game.
Oh, okay. Smashdown is theirs,
I think. So, now I mean you you about the one.
Yeah, I've seen it a couple times and blocked it.
Let me check.
Yeah. See this one?
I Yeah.
So, I'm guessing they're kind of trying to somehow replicate it. I don't know, but like we'll see. and some nice cozy pizza ready whatever. Thanks.
This is from Find a Cat.
Uh, very the graphics look kind of kind of
actually it looks more like Top Heroes run some of these like Stardw Valley style ads. I don't know. And then we have this game. Oh, this game is like a marvel of a game.
And of course, this Smashdown is their own game, man. Like Smash is their own game.
Is their own game. Okay, perfect.
So, we're just testing creatives on pizza account. Okay.
You showed us that in the softar mystery.
Okay. I forgot the name. Too many smash stuff.
So, they have this other game.
They have two.
They have two. Yeah, I know. I know. Two two games.
Super.
Yeah, this also Super. So they have this other game which is just uh trending and scaling by like 200k uh downloads a day and it's called um Bulldo Master.
Okay.
Yeah. And it has very very nice creatives.
I like this is going to perform so well in India.
Yes. Going to perform so well everywhere.
Everywhere. Yes. Because this looks like star.
Yeah.
100%. So, so they have a lot of these and lot of these other like
Is this a match game?
No, it's a bulldozer game.
It's buller. They have like I
they have to timber something as well.
Yeah. Yeah. Same same for like
stuff. Yes. demolition moments, which again are completely AI. This guy's like, "Yeah, it nearly killed me." [laughter]
[snorts] Uh, so uh, some quite nice AI setup here.
You need to do this for Mage Master, your own game, you [snorts]
I know. Looks looks epic. Uh, and then they have again a lady that's on like Bulldozer Expo saying that she's going to buy one. Like, why not? I love that the text is completely [ __ ] [laughter]
as usual. [gasps]
Cuz why not? And of course, Bulldozer goes in. Uh, then we have some stylized bulldozer montage or whatever this is.
Are we going to cover this game on the pod?
I guess so. Maybe.
Yeah.
Let's see. Looks quite interesting. Um, I want to see if it's just hits the ceiling immediately or just continue scaling. But like, yeah, I'm guessing we will cover it. And again, more more of these like interesting setups today around there because again, 200k downloads day like needs a lot of
creatives. So, they're doing a lot of lot of stuff there and looks pretty awesome. Same also with these other like uh dark war concepts they're running. And there there's this like pissed guy concept or I don't know what like that he doesn't get paid or something and then like gets gets road rage which is quite easy when you have like a giant truck bulldozer.
He's kind of from kill dozer.
Yeah. [snorts] Yeah. Something like that. Uh the text was complete [ __ ] Uh why not? Again, same setup. He needs to pay the toll or something and like Okay, let me pay it for you. So that's there. I don't get why this like whatever physics left the chat. Uh some more bulldozing uh with this like giant machine. Actually this time we get into the fight and there's even like fight button in this one which is quite interesting. But uh unfortunately as you will see uh yeah
we cuted our legs there.
Fight a bear.
He's going to fight the bear. No, it's not because the bear wins.
[laughter] [gasps]
So that's there some nice again physics stuff that they're adding there.
Well, this is pretty much just from our uh favorite game that's dying.
Yeah. Yeah. Yeah, [snorts] it's quite similar.
So this there some more um dark war style cities that they have. Yeah, this that's pretty nice.
This is such nice.
This is really good. Check this one. This This one like transitions really well.
Oh, that's so good.
Yeah. Yeah. And he actually goes on like a quite a
You see the tiger that just ran?
Yeah, of course. Tiger jump at him and then he moved the jeep with his like body slam. Physics left the shadow.
See that was like left hand drive before
and now it's right hand drive. Yes, of course. That's doesn't matter at all. Sure. [laughter] [snorts] [sighs and gasps] So that's there. I'm a real minor.
Yeah, this game is about me. Like some some nice hook there. And then we have some more digging and stitching. And then there's this meme. I don't know if you heard it when you're stopping people in their expensive cars and like what do you do for a living? And like I own the mine. Yeah. And you can too. So yeah, this is a meme basically. So that's there in a Ferrari Roma for this week.
Nice.
107 creatives.
Well done, Jakob. That was great.
Well done.
Let's see how long before we merge this back within normal creative because everything is going to be AI creative.
We're going to do we're going to do two AI episodes and one
two.
Normal one. Yes. another one because it's not going to be bad cuz I I know
about at least 10 more games that I saw with AI critics, but we'll keep it for the next one.
But but like one thing I'm really puzzled this month is like how can Kingshot and Lord Rush scale on basically exact same creatives together
because nobody cares.
Yeah, it's mobile.
Thank you everyone for listening guys. I see you [snorts] next time. Comment under the video and let us know what you think about the AI creatives.
Bye-bye.
Auto-generated captions from YouTube — names and numbers may be misheard.
Mobile game publishers are undergoing a fundamental transformation in user acquisition strategy, shifting toward an AI-first production model to maintain dominance in a saturated market. By leveraging generative artificial intelligence, studios are now capable of producing thousands of unique advertisements per month, a volume previously unattainable through traditional creative workflows. This approach prioritizes rapid iteration, allowing developers to swap actor nationalities for regional localization, integrate viral memes, and deploy surreal, high-budget visual concepts at scale. Titles such as Bulldozer Master and Pizza Ready exemplify this trend, achieving massive daily download figures by flooding platforms with diverse, high-intensity hooks that prioritize engagement over strict adherence to actual gameplay mechanics.
The industry is increasingly moving away from conventional ad formats, such as static end cards, in favor of narrative-driven, AI-generated content that seamlessly transitions into playable experiences. These campaigns often utilize celebrity lookalikes, stylized anime aesthetics, and trending pop-culture tropes to capture player attention. While the quality of these AI models varies, the strategic focus has shifted toward experimental, story-focused creatives that can be mass-produced to test audience resonance.
This shift reflects a broader industry imperative to prioritize creative volume and speed to market. By automating the generation of hundreds of ad variations, developers can continuously optimize their outreach and sustain high download volumes. As this practice becomes ubiquitous across the midcore and 4X sectors, the reliance on AI-generated assets is effectively redefining the standard for mobile marketing, where the ability to iterate rapidly on creative hooks has become the primary driver of competitive success in the global mobile gaming landscape.
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