West Game II Review: Is cloning Kingshot enough?

It's it's kind of funny to look at this and see how the 7030 rule is like true here as well. 30% of games are driving 70% of the revenue [music] [music] with a two and a half game is the midnight crew talking UA adverts and game design too mate feel bringing the insight we're rocking those vibes till the early day [music] master eyes on the prize tracking data through the cyerspace skies feeling stacks colors like a wizard in [music] disguise jacks lift us to the Two and a half gamers talking smack. Slow hockey sick. [music] Got your back. Ads are beautiful. They like the way. Click it fast. Don't delay. Uh-huh. Uh-huh. [music] Uh-huh. [music] Ah. Ah. Hello everybody. This is two and a half

gamers starting again. Great episode. The Yakuba doesn't know anything about the game that we are discussing which is going to be called or it's going to it's called G west game two and guess what there is also west game number one west game number one or what
but this one is twice as good.
You just you just look look at the portfolio which you usually do. Man, you are getting sloppy.
Yes, I'm getting over mailed by kids. It's cold.
It's cold.
Yeah. Blame it on the kids. Blame it on the kids.
My name is Matthew Lancharich. I also have a kid and nobody cares. Hello.
One is easy.
Felix Brober. Yeah. Well, one on the way. One on the way.
Hey, nobody cares. We are the hosts. And we're talking about, as you might have guessed, it's game number two. And funnily enough, it's 100 triple the studios account, which is the I mean, I think this is like the the biggest I I don't want to say joke, but I mean,
it's lay games. play games of the pling acquisition. I think

exactly
another Forex game. How will they compete?
Oh, why did you spoil the secret?
I mean, come on, man. Like,
man, it's pretty obvious.
It's It's so It was obvious since I've seen like the first ad and I've seen these ads like million times before, but because you didn't really go into the the actual actual fun part of like the checking the portfolio is this is the interesting stuff, right? Okay, one second. So you don't don't believe this is like the west game number one. It was doing quite well quite well back in the days before like all these before.
Yeah. Before the Chinese kind of
because before actually like people started doing this like new generation forex, right? Look then since we I mean it's still
Why is it so small?
What's small? Yeah,
I don't know why. Yeah, the share screen is super tiny. It
switch to a different member. It's not sharing. It just joined the podcast. Oh, hello. [laughter] What? That's amazing. That's great. Why is that screen? Let's

see. How about now?
Yeah.
Yeah. Finally went away being a host.
Okay, there you go.
Maybe just
300 million 35 million downloads. Do country filter.
I mean,
I mean, it's pretty obvious.
You know what you're going to say here, right?
Yeah, there you go.
But it's western, so
7%. Yeah. Yeah. Yeah.
It's called also West Games, so it's, you know, the theme is western pretty much. I don't see any China and it's all basically
you know like I was asking a couple episodes for these forex like who these players are and I literally had dinner this weekend and I was sitting next to a McKenzie partner who was here in Lisbon visiting and he said he had spent EK in the last year on a game. I'm like show me
white. It was Frozen City. It was Frozen City. He's like I'm so addicted. I can't I can't stop. I can't stop. It's a problem.
Frozen city or white survival?
White out survival. Sorry. White survival. Okay. CD and I was like, "How much have you spent?" He's like, "I think I probably spent like this year at least 80k." And

I'm like, "So, when do you play?" It's like airports. I love it. I can't stop. I think about it all the time.
I mean, it's easy.
Yeah.
Okay. So, this is this is the the predecessor to face the game number two. I can stop sharing now. And I must say
their ads are absolutely beautiful, but not in a way Felix would like it because I didn't see any ads obviously. But like the creatives, oh my god. My god.
Do cowboys convert well?
Well, that was I think that was the the gossip that like this western stuff is really performs well in US and like the basically Europe as well. But I haven't seen so many games like this. I've seen go. Okay. I seen one western pixelated game which like the CPIs were okay but nothing like extraordinary honestly.
So the first one which seems to be the machine zone style forex.
Yeah kind. Yeah. The old even though it's 2019.
Yeah. But still I mean made 8 million. Oh well 8 million a month and now we are

like bit to like 300 whatever was
but they have the forex knowhow from here.
Exact. Exactly. Yeah. Yeah. You didn't need that that different like UI know how like you need now
to have the forex one.
Yeah.
I don't know if you get a like picture of a map here. Probably want
it's BC before China.
What?
Before China.
Oh, this is this is No, this is
this is No, no, I meant the game. The game was made BC before China. It was a punt.
Yes. He still didn't get it. He has two kids, you know, like it's it's too much. You can't you don't get all he doesn't get all the
jokes people. Anyway, let's get to the tutorial because that's the important part. So, before I go over the game, this is the tutorial. So, you have a few of those quicktime sequences. Our hero rides in like literally looks like Lucky Luke and then some kind of
Lucky Luke. That's a great reference. I haven't thought about that since childhood. That's beautiful. Oh, that's so good. Lucky Luke. Major flashback.

Yeah. One of my favorite western series. Yeah,
Terren Hill actually. So, you go and you save some people and there more people crawl out and they're more desperate and then you of course need to save them and uh you need to mount the cannon or Yeah, I think in the first shootout they they destroyed the cannon or something. Yeah, something that build
and there we go. And we'll do another kind of a small invasion of enemies where we already see where this is coming from where our hero on a horse is slowly shooting enemies in a dashed circle which is around him. Where have we seen this? And then suddenly we slowly renovate the city and start to move on and uh voila, we are upgrading our buildings and so on so forth. Do you think they saw king shot here and just added that with a horse or do you think it they had it earlier or they just threw it in there because it's performing so well?
This is like one to one king shot now.
One to one king shot, man.
There's like literally one to one like

no change.
There's even Yeah, there's the the knight, there's everything. It's just like the same thing.
The only change that I see is that enemies are coming from the left instead of from the right.
Instead of right and Yeah, exactly.
That's it. If this video is not like mirrored,
but yeah. That that's that's the only thing. And then you continue even this whole chapter system and like all of these like you know this is basically frozen city quests that they introduced into these chapters.
Felix this was launched September 2025.
Yeah.
So was way late later than Kingshot was released.
So as you see here and then you continue. I think I seen one more thing which I haven't seen a king shot where there's this kind of girl cowboy character comes in and you need to do like a quick time event with her and you shoot her or something and then she joins you or I don't know what I don't know if it's here. There's this like flamethrower guy.
I was playing I was actually playing this guy. I haven't seen the lady there.

I've I've seen the Yeah. Anyway, let's let's get to the actual game. Here's the game. Um, this is already
here's the game
town center cannon center level.
Canon center. Oh, nice.
Unlock everything with level six, I think. And then pretty much the whole
It goes very very fast.
I think when I started the game, let me maybe restart the game because when I started the game, there was a 20 minute until invasion today. Don't know if I need to restart it because I still have these kind of invasions that are approaching your enemy base, which is the same asshot mechanic, which is the fake throne fall mechanic, but I think I even don't have that now. Yeah, I don't want to clear this quest. It's just too much. Yeah. And then you slowly unlock the city as usual, like typical stuff. So, it's literally one to one as you see here with the idle version of uh Century Games template. So, nothing really to it. This is basically Frozen City stuff. And then later down the line, you just

build more and more more walls, more towers, and more, you know, item blah blah blah. Like all the usual jazz, nothing really to it. Here's our typical gacha. Again, nothing to it. So, it it literally goes one to one. As for map itself again as you can imagine exactly the same nothing really to it I think I was already kicked
nothing really to it again I just
question Jakob so we all know the forex category it's extremely lucrative and extremely high competition right
has there been anything that's actually invented on in the last forex game on the actual forex parts or is it pretty much all the innovation just happening on the onboarding side
most of the innovation is on the onboarding side of That's what happens. Like you see some stuff on of course the inner inner workings of Forex like don't get me wrong some stuff is there but I don't think so it's that impactful as the UA part of it and like this whole kind of onboarding setup.
Why would we innovate something that works really well?
Yeah, exactly. I'm guessing what what's

not that innovative here is that you see that there's so few icons here as for like probably their live ops isn't really up to par compared to something like centuries running which is just like oh hello fake Johnny Depp uh which is just a consequence of them not having probably the game that far further in development
yeah yeah yeah
not that many resources
is definitely Felix SSR Felix
I need to sue uh call the Mobile, please. Call the mobile police.
John Hex cowboy hat,
dude. It's totally me. Look at that.
Totally. Absolutely. Yeah. Yeah. Absolutely.
Hero. Yeah. It's absolutely you. Legendary hero
with the gutling gun, of course.
But it's perfect.
Yeah. Promoting.
Um Yeah. So, they have the typical stuff. What didn't happen here, which is again not part of the Forex template of Century Games, that didn't kidnap the narrator, which is the River Game

template, which again because
and didn't tire up on a bomb.
Yeah. Yeah. So, this is River Game template. This is not Century. Century is the idol very heavy idol idol one. So, nothing nothing changed there. Yeah. What's here? Welcome, John Hacks. Offer. See, that's that's the part I was talking about. So, they just don't have it that aggressive from the beginning. Yeah. as I was going through the things. Yeah, this is really the like even the same screen for the idol mechanic and the auto battle mechanic that they have there. Again, not much innovation. As I said, there are some few quicktime events. Uh wasn't able to find them here on YouTube, but you would go on a shootout with some cowboy character girl from the story. She would then join. You literally need to move the target somewhere on the screen and like click. So, that was new. I guess the story is maybe a little bit different in a way that like can we're not freezing to that or whatever. I think their furnace or what what was it here? Where is it? Yeah, here it is. It's just normal building for creating iron. So, they don't have the how is it called

temperature mechanic and all these other things. Kingshot also don't don't have that already. So, that that's pretty much an upgrade. But the whole health system and the these kind of timets and and these like society I don't know how to read this sleep, comfort, mood and like all these other happiness KPIs they have exactly the same nothing really to it. It's just all part of the frozen city idol on boarding formula that's like nothing nothing's changed there. The sentry but also this is the one that's like mobilizes your people against the invasions. The evasion was there even today. I don't know why I don't see it, but they have the same setup that first few town hall levels, they throw these invasions and those are bandits like a little bit of a t defense trying to destroy your camp and doesn't have any meaning at all. Like you don't lose anything. Something's destroyed, it's rebuilt like yeah, it's just like part of the on boarding setup where it needs to be same as the ads. And I'm guessing the ads will be kind of the same also. So it's all probably just western team kingshot creatives which I

guess is working pretty well for them.
All kingshot but yeah there's a lot of these.
Yeah. See see here enemies enemies you attack where current center reaches level eight. Maybe let's try that upgrades. There we go. Speed up instant finish. Yes. See there's the invasion. So in 20 minutes these guys will come from this east side or I don't know where. But yeah. Here's the daily gang dolly gang great which is yeah guys are going to kick your ass or rather like just try to pretend they're going to kick your ass and do nothing. Uh yeah, that's it. That's just the part that kind of keep you in the in the loop of the onboarding being the same as the creative, but other than that it's just like bread and butter. Kingshot. Yeah, as I said, I probably got already kicked out of my clan because I don't see my teammates around me from yesterday. So I didn't play for 24/7 time. Yeah, that that what happens here.
Yeah.
Can you can you go to the VIP or to the

shop as as well?
If you see any signs of a web shop besides besides this episode is is brought to you by uh Fastpring, our dear sponsor. Thank you very much for sponsoring. So there they they are the know that drama D2C partner that's been scaling over 20 years with mobile publishers and if you're launching your new web store or replacing R&D to set up call Fastpring or go to fastpring.gg GG because they can help you to add either backup plan or just you know launch a new web store because these guys definitely have a web shop and they have web shop for vest game and they have most probably a web shop for vest game number two but I couldn't find it but they definitely have it on west game one. Oh there is the whole kind of ecosystem of additional purchases coming from web stores. That's very interesting. Thank you very much.
Yeah, you'll be surprised. I've spoken to a lot of developers that are high on IP and they're starting to say numbers

close to 50% that's going through web shop. So yeah, if you haven't got on a web shop, definitely reach out to Fastrink. [snorts]
I've actually heard multiple people at Roia telling me that.
Yeah,
from big companies.
Do you think that means that the the data in sensor tower is starting to get more and more inaccurate?
Of course, natural natural occurrence basically.
Say inaccurate. It's just like uh maybe they're also working on something that to bring back.
They're very accurate actually. It's just that the revenue moves different place.
Exactly.
That that's the thing.
Yeah. Yeah. Of course.
That's the thing.
Still very
It's almost like a like if you're looking at the admonetized games and say like, "Oh, Cesar Tower is inaccurate because you don't see the revenues." Well, no It's just different type of revenue.
I still think it's very accurate. It's just that the revenue moves away, moves into the web shop. But I guess it's a matter of time until these things are sorted also on the uh app intelligence side because it's just going to be too big and impactful to ignore anymore.
Yeah. Yeah. Yeah.

Any questions to these because this is all standard stuff
pretty much standard everything
anything to it. I'm just kind of surprised like again let's look at the data now. Um where we are here we are. Kingshot is what February this year started scaling. Yeah.
We have what uh half of September? Seven months.
Seven months. Yes.
Yeah. 7 months. So basically in 7 months you have a carbon copy of like a top crossing game of the year.
I think it was it's even earlier than 7 months. It's just this happened to be in the development I guess or whatever. Come on. People can like I'm pretty sure like survival and they just changed the onboarding to be in sync with Kingshot.
Exactly. Yeah. Yeah. Where are these guys based? China.
Exactly. Yeah.
Can't say I'm surprised with your answer.
Yeah, it's late games or like can G.
Yeah, exactly.
Whatever. [laughter]
But they have the as Matthew said in the

beginning, they have the West game one which is 300 mil. So they have the Forex core, they have the template probably. They just updated the art as Felix said, they probably were already working on White House survival follow-up. And at some point they just said like, "Oh, why do we take like a you know older update
new shit?" That's that's like the new because it's not that hard to kind of you know if if you already have white out survival morphing white out survival to kingshot is quite easy in my opinion because what what you're adding there is just a drone for layer of like guy shooting something and that's it like nothing really to it.
Yeah because you still you still still have the the different onboarding which then translates into forex you just swap it out.
Yeah. Uh because if I understood this is the first big Kingshot clone that we see on the market
is the I mean define big I mean this is just growing it's not that big yet 30k per day
40k already
yeah but still if you look at the yeah okay
the thing is right like in about 2 months it's gotten to 30k a day right so it's scaling quite quickly

that that is correct
this is this is as triple dot as it doesn't get basically because it's only China so so I I think uh yeah so like all the knowhow and the you know best forex practices that these guy got was pretty much as bonus package during the acquisition but this is not I think and and this basically makes them the only western team or western company a Chinese forex team actually
yeah that's that's that's the that's the interesting part as I said I was seeing these ads for yeah since basically I'm in here in US and every day like 10 which usually means this is scaling Because if I see 10 ads and 10 different ads for the same game, like this is like crazy.
You're like you're like our correspondent are in the US.
Yeah.
Our early warning system.
Yeah, exactly. I'm basically the Yeah. the sensor tower bot before before it's Yeah. before it is actually
uh in the trenches. Our early warning system.
Regarding the Forex category, just

looking briefly at it. Uh X Clash not really pulling back.
That's not a Forex game. I think
excl. We covered it.
We covered it. But you were you were somewhere in the middle of nowhere. I don't know where. We covered it.
This is the Save the Dog.
Save to glory with like
Yeah.
160 70K already and downloads wise they're doing they already went downhill because this thing is not sustainable. One and a half downloads a day to like
No, no, just do the country filter like all these Indians and is not there anymore. See? Oh yeah, that's India. But it's still India. 70K. India is what remained. That's the problem.
No, no, there's still US, man. I mean, it's not exactly scaling as the like the other like forex, but still.
Yeah. But like if we go here, let's let's do the like the real filter here.
No real filter. filter. Real filter. Whatever filter.
Yeah. Which is revenue, which last for nearly 160 mil a month. Just saying. Jesus.
Yeah. And white out survival kingshot.

They're doing what?
10 and 18 together. So they're more than last four, but the problem is last four is also this.
Yeah. Yeah. Yeah.
And also this.
So it's not a fair fight. It's not a fair fight, man. Like it's
fair comparison. The fight is definitely not fair to begin with.
Yeah, that's true. Okay. Fair.
And uh what our friends from Score Warrior still top 10. That's great.
Yeah. I mean that's still pretty good.
Yeah. Still number eight 37 guys here.
Yeah. Same thing pushed out of the top.
It's It's kind of funny to look at this and see how the 7030 rule is like true here as well. Like 30% of games are driving 70% of the revenue.
Yeah, let me just check these three if they're still growing. But obviously they are they still are
it's so we are
just wait until the end of the year.
Yeah. This is the typical century.
Now we're Yeah. Look, we are entering the Yeah, like you would say now like

they're they peaked. It already peaked.
This is a Chinese dragon. This never peaks. [laughter] [gasps]
N this.
No, but they launched Kingshot. So like
Yeah, they launch king shot. So like Yeah. diversified to better.
You know what I'm looking forward to the most out of all our segments for this game? I'm looking forward to Mate
showing us the metric that really matters, which is number of creatives per 30 days. Like it's Yeah, it's the new gold star metric. It's the most important metric.
Yeah, that's true. Yeah, that's true. But in this case, you would be surprised. It's I mean, it's still pretty decent, but it's not like tens of thousands because it's true that it's very it's a golden metric, but you even if you have 10,000 and it's still the same thing. Longer, shorter, doesn't matter. If you have thousand and 70% of it's like it's different creatives, like that's the that's the golden metric after right there. But anyway, oh hello, hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you

by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh, and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible and fully tailored to your growth. So you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away of uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com.
Can you show us? Let's go to the creators. I want to see.
I know. Honestly, I think this is the first like kind of a legit Kingshot copy cuz it's Chinese.
Yeah. Do you see everything creatives? How does that stack up? Wow.
But yeah, I mean I'm I'm starting with all of these which is basically it's a

combination of different U channels and they are running everything.
I'm sorry
does not last year to date. Yeah, this year to year to date but since they're two months old doesn't change the the whole equation. So doesn't matter. And it's it's a combination of Facebook app in Google as you can see up in Google S and every literally like
videos too many concepts.
Yeah. Yeah. Yeah. That's why like I'm just going to do this and then just go for like one by one. It's really like insane.
Yes. So let's let's just go like one by one, right? Again combination of
Red Dead Redemption 2.
Yes. Yeah. Yeah.
There you go.
Isn't this from their previous game? This is from Red Dead Redemption 2 probably made it into their other games, but like look at the map. Look at the weapons wheel. Like dead eye. Like come on. Like
Sure. It's their other game, but
yeah, exactly.
Come on, man.
Quick call.
Gold. We have
Okay.

playable.
Okay. Stag bridge with uh golden goblins and player basically.
Yeah.
Maybe if you do full screen, you could even see.
No, no, no. I can't I can't do it because it's just uh too too loud. We have all these different things again. Hello. ASMR. I'm not sure if it's gold or wood or whatever. I guess wood or No, it's
Oh, is it It's gold.
I'm not sure what it is.
It's bullets. It's bullet.
Bullets. Okay. They're bullets. Okay. These are bullets. Okay.
Swarm of giant bumbas are attacking.
Yeah, giant bas. Yes.
Never that. They're mining to turn into bullets. Is it metal? Oh, this is the
wife.
Yeah, that's that's what I that's what I wanted to know. I have no idea about this, but
bullets.
So, that's that. Yeah, here we go. Judge. Hello,
mistress. So,
wife.
Yeah, I mean this is like more like
dude.
Ah, the judge makes a decision now.
He kills the wife.
Jesus Christ. Yes.
Wow. This is a combination of three games.

Yeah. No, the three concept. Exactly.
Yeah. This is like
this is the player like cheating.
Yeah. How it's called Lily's Garden.
Yeah.
Yeah.
But also this is how it's called Elite. What? The one where you have these X-rays.
Yeah. That's Sniper Elite. Sniper Elite.
Sniper Elite.
Sniper Elite.
The World War II game.
Perfect. That's that's there. And you are the judge obviously. So it's like look see is like free creatives, three different creative concepts.
There's fourth one again. We have a different C. There's so many of them. Seriously. So they really really know what they're doing. Obviously, it's a Sims. Thank you very much.
Yeah, that seems
See,
do you think they're catching an extra wide net in the start just because it's the first two months or is it just
Which one is the like bread winner?
Yeah.
Was the one on the top right? This is cinematic.
And I mean, this is just scratching one.
As soon as Yeah.
Okay, there's Red Dead Redemption again.

I mean,
just wait until I until I show you actually the fa Facebook gallery. There's the real fun. Okay, so we have this and then whatever else.
Even the icon is the same as Red Dead. That's what they're going for, right? So
icon's the same.
Icon.
Just wait until Rockstar finds out that they're based in the UK.
Yeah. Yeah. Yeah. [laughter] Yeah. That's like China,
man. Like nobody cares. Like the icon like who cares? It's just an icon.
You can't do You can do
You can do Exactly. You can't do Didn't we talk about it in the last episode of the creative trends?
Pirates of Caribbean.
The Pirates of Caribbean, right? Yeah. Yeah. is the guy. Exactly. [laughter] Oh my god. So good. So we have all the different
side the creative team is great.
That's also from Red Dead.
Okay. And then then plus creative.
Oh, look. Oh my god. What is this? Yeah. Good lava.
Yeah. Good old whatever this is. Yeah. I

mean, come on. Everything. I mean you know like you know what happened basically like let me let me check every creative concept in the last five years for forex or similar category. Let's do it and see what sticks and this is just Evony like pretty much like the best but like long time ago right this is not like the the current Evony but we have all the different stuff.
This is like watching a flashback episode of all the creative reviews we've done in the last two years.
White out survival. Yeah,
this white out survival with like all the oil and everything
with oil instead of cold.
They even had like they even had oil there sometime. And we have this obviously. So it's like hello. And this reminds me like dark war really. I'm not sure if it's not even like the dark war one.
Oh wow. That's with light instead of cold. And it's just wow.
Mhm.
Dark war.
Yeah, pretty much. So all and see and we are not even not even in the in like the middle of like everything. Oh,
see
stealing from Rol. I love it.
No.

Hey,
was this block block people? How it's called?
Yeah, it was the the Ro game, right?
It was the rolling game that we discussed which I I don't know like what was what was it? Yeah. Anyway,
I can't remember the name, but it's a game for sure.
Whole people.
Oh, like all you know people. Yes.
Exactly. Whole people. Yes. Yeah. Yeah. Yeah. So,
thank you for keeping us honest.
Yeah. Yeah. Exactly. And then there's like from see hello it's farming. Thank you very much. It's also like a combination of [snorts]
very nice pearls.
Nice pearls. Huh?
Pearls of gold
here. Like
an AI.
No. Yeah.
Well, this is all in engine.
Yeah, I know it's not AI
again. Guy from No, that's that's Gibs. Mr. Gib.
Gibbs. Yeah, Mr. Gibs. This is the one from what was it? The Rapunzel guy. man that you remember the character of like not even one of the main characters. That's a pretty good one.
Thousands of times,
thousands of times. So it looks all all the different things like and then we're going to I'm going to try and everywhere

basically. So I But okay, now buckle up.
Whoa.
What is that? Is that a monkey in a diaper?
Yes.
What what I'm looking at? This is AI.
This is a hook. That was AI hook with like
but then we have a trailer for our next game that we're gonna review.
That's what I said exactly. Yeah. I was looking at like hey wait a second this is what we are going to discuss which is more thank you much.
Yeah. See you next time. Uh this is also what Capibara by the way go is doing.
Everybody goes against it because there
Yeah. And then
do this when they're starting UA for a new game and just make all these different creatives from all the main winning ones. Is this a bad idea or what?
It's not a bad idea. It just depend depends on like how how much
it depends on your manpower.
Yeah, exactly. If you have a Chinese team, then you you know what we discussed always like, hey, so what's the brief? You know what? Just copy everything our competitor was doing yesterday.
There you go. That's your brief.
Mhm.
And you know what is this?
This is your king shot. This is your

king shot. Just like a slightly different
This is our king
version. Oh, wait a second. Where did I see Golden Goblins?
Yeah, exactly. Golden Goblins.
Wow. for for
that's actually cool.
I mean that's I mean pretty good. So yeah
golden goblins
you know you see like how it actually misses the whole golden goblins point. It's just like this is nowhere near the the actual feeling you get from the golden and the quality as well. Although I mean satisfying satisfying it can be debatable
but exactly I was like doesn't really saw this one before.
Have you seen any AI?
Wait a second.
You mean the monkey? The monkey? Yeah, the
diaper dancing.
Oh, wait a second. Oh, are we saving the
saving the cowboy?
The guy the cowboy. Oh my god. Yeah, of course. You see basically everything. And look how many of these this is just
exact same picture and save the dog.
Of course. See,
so an avalanche of sheep that's going to be then recycled and jammed.

Of course. Like knit knit out. Give me that. [laughter]
Yeah, you're right. Yeah, you're 100% right.
It's out. It's knit out. It's right right there.
I'm just missing the pigs, you know, the Century Games pigs.
Yeah. Oh, yeah. Yeah. Yeah. Of course.
So, I told my boss I made a playable app [music] with Playable Maker.
And he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, [music] all you do is drag, drop, click, and it does it all for you." So, again, he said, "What language did you make in?" I went, "I don't know, English." [music] At the end of the day, as long as a playable maker does it all for you, why do you care? It's just like magic.
Oh wow.
Come on. Again the golden goblins. But yeah, that's like look. So it's it's so many of different concepts. Like I I love it. Honestly, that's why I was like this is interesting that you know I'm seeing 10 ads per day and it's still the same game which usually never happens. I kind of see like two one or two which are scaling across the the board. But now this this is very good. Look

this.
Yeah. The pictures.
Yeah. Yeah. Yeah. For sure.
Why a coffee head?
Yeah. Why not?
Chinese meme. Probably.
Yeah,
man. Chinese meme.
I have no idea. No idea that we don't know about
finally AI.
Finally AI. Yeah, finally.
Go full screen. Are there zombies?
Sorry. Zombies.
Okay.
That's actually a really good creative
except the fact that he's he's he's not running on rails.
No, but it evokes evokes an emotion in me. Like I'm definitely like Yeah, that's true. Yeah. Okay, fair. It's quite Yeah. I mean, come on.
Physics left.
Yeah. Yeah. See, and we're still not done.
Last work.
Still not done. Yeah. Yeah. Pretty much.
So why So basically, if you have the manpower and money, why is this a bad plan?
It's not a bad plan.
I think it's still working. It just won't get properly to Kingshot proportions. That's it.
Oh, that's most probably no. But not only because of the UA or because of the game won't sustain. It's not even close to to what Kingshot has in terms of the the events and everything.
What was this? of the UA. I mean, yeah,

of course. Like this this
What's happening?
This is Looney Tunes.
What's happening, please?
This is just Looney Tunes.
Yeah. [laughter] See, I mean, I have I have no idea what just what did I just see?
Okay.
Looney Tunes. Like, I've seen that cartoon.
I see what is Tell me, Jakob. This is this is your your favorite lens of jail.
It's not your favorite, but yeah, it reminds me of jail. Basically,
it is Lens of Jail,
but it's kind of Tom Shib and Lens of Jail and and other stuff. Yeah, thank you very much. Maybe this is Lens of Jail a little bit more.
Yeah, this this is L.
Definitely Lens of Jail.
And I hate the Lance of Jail creatives. Every time I get one, I really don't like it.
L of jail.
Yeah, it's L.
I mean, yeah, but is this like like one to one
kind of at least they have the decency to switch it into their team. Was the poker one? They had poker in the first game. They had poker in the first game. Maybe that's why they're doing it. Yeah, but you're like you don't really do poker creatives. You don't really poker games. Just like this isn't even poker.

This is some hexasord
Yeah. Yeah, it's a fair. Yeah.
But how much do you want to bet? If we check governor of poker, we'd probably find this creative.
Yeah,
most probably.
Yeah,
most probably. Oh, okay. So, few more.
Can you
Hello.
After we get done with a few more, can we just check and compare with the the games are trying to beat on the number of creatives are launching? Yeah,
let's get the final number.
Yeah.
Okay. So, we have
for those of you who are just tuning in for the first time on the episode today, this is the new Wait a second. It's Facebook only. So, yeah.
So, for those of you who are just tuning in, we're checking this because it's kind of the gold standard in what's important right now in user acquisition, which is how many creatives you can make per month.
Actually, crush your enemies. That's
Yeah.
Ah, they're not helping. What do we have? White House survival.
Oh, what?
Yeah, that one that's making six mil.
Yeah. And then
Yeah. Okay. White out. Yeah, that's enough.
Okay.

Wa.
There you go.
Yeah. So, it's Kingshot is killing it.
Is that the biggest we've seen?
Lazi is already over last war.
Yeah. Because Laz isn't scaling them heavily.
They're they're pushing it so much.
Is Kingshot the highest number we've seen so far?
No. 000
cuz it block 16k
or 16. [laughter] It's insane. Can you imagine how we can create 16,000 like whatever for that type of concept?
Yeah. I mean, if we if we do just new creatives only, it's slightly lower, but still, I mean, come on.
5,000 new creatives every month.
Yes. Not bad. Not bad. Not bad. So, you know, it's it's good because then we have loads of things to discuss every month on the creative [laughter] creative trends episode. So, there you go. This is pretty much it, my dear friends.
Yeah, I need to pump those numbers up in order to compete with these guys. We'll see.
Oh, yeah. Absolutely. But still, I mean, this is very decent. Very decent. And I

wouldn't expect anything else. I'm kind of now thinking if they're actually talking to Triple Dot or not. and like how that kind of the whole relationship is uh is happening because
people do like western studios will get Chinese knowhow
no also other way around also other way around is very good in in UA and marketing so I mean
keep in mind that not every Chinese company is as successful as it may seem like if you look at Lilit and F plus they're kind of getting pushed out of the market even though they were the the OGs like five six years ago
well I mean it's happening all the game categories right like even M three right so yeah
yeah I'm I'm just saying like Being Chinese doesn't kind of, you know, guarantee you being on the top because there are other Chinese companies.
Yeah. Yeah. Yeah. Fair. All right, guys. Thank you very much for listening. Download this game if you want. If you don't, that's fine. I mean, we don't care too much. Uh, but we did.
Okay. But we will be back with another fantastic episode. We come out with two episodes every week, whether you like it or not. We're actually on three episodes now, I just realized. So, yeah.

Four.
Four. Four
becoming four. Anyway, different segments for different types of people. We love you. If you love us, let us know. If you don't love us, let us know as well.
Which you do,
which Yeah. I mean, it's fine.
Matthew seems to be getting most of the hate, but
Yeah. Yeah. Yeah. Yeah. I will I will Yeah, I will take it. That's okay. I joined the Slack channel and see you next time. Thank you very much. Bye.
Bye. Heat. Hey, Heat.