💍 Rotate Rings was a FAKE ad for a YEAR. Now it's a GAME With 1M DAU in 2 Weeks

Also, if you look at the countries, we didn't look at that, but basically the the countries are like it's a mix between a little bit of tier one, but there's a lot of tier 4, like a lot of Brazil, a lot of stuff like that, right? It's not like pristine traffic either. So, that will also bring down your ACPM.
It's not the pristine traffic.
It's the dice drops of golden [music] coins. We're the two and a half gamers the midnight crew talking [music] UA adverts and game design too. M feel bringing the insight. We're rocking [music] those vibes till the early day. Master eyes on the prize tracking data through the cyerspace [music] skies. Felix colors like a wizard in disguise. Jacks lift us to the high. [music] Two and a half gamers talking smack. Slow hockey sick got your back. Ads are beautiful. [music] They light the way. Click it fast. Don't delay. Uhhuh. Uhhuh. [music] Ah,

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hello.
Are you uh burning the candle up both ends, Monty?
Yeah. Yeah. Yeah. Yeah. Yeah. Hello. I don't know, man. Whatever. Welcome. Turn up gamers. Kitchen version.
Kitchen version. Yeah. Yeah. Kitchen version. Let's see. Kitchen version. Uh, my name is Mat Lancherich. I'm the chef today. [laughter]
I'm Felix Proberg and I'm
and we are your hosts. And we're going to talk about the Rotate Rings game, which is pretty much UA creative in a game. And thank you very much for listening. See you next time. It is. I mean, it's like it's pretty much like everything that all the casual games were using before, now it's in the game. All the Rotate Wings creative

century games was using it. Yeah.
I would say it's another arrows.
Fair enough.
Yes.
Which is
quite accurate.
I mean, logical because it was everywhere in terms of the UA creators already
for at least for a year. Um but I don't remember we saw it much on our like creative reviews on the forex section.
Yeah. Not on the forex side. On the casual side.
Ah so casual. Yeah. This is casual. Yeah. That's why it's
pretty much this is for female audience and it was
it was almost everywhere in century games before the the mini game that tasty travels had.
Mhm.
Yeah.
Before it was rotated rings in different kind of
Okay. Okay.
Setups.
But yeah, this launched in September, but it's like scaling like mad, right? So
Felix got this even before our bots because I'm guessing that the next thing you see in sensor tower for like
like the biggest game scaling this month

will be this game. You'll see.
Yeah.
Yeah. So let's go to the actual game playing
and this is it. Thank you very much. See you next time.
This is it. Thank you very much. And I think I'm screwed because it took me to a previous state of the level. Yes, because I need to do this otherwise I won't be able to solve it. But how the game plays is basically you are rotating these rings and the moment the ring is not connected to anything else it shatters or disappears and that goes for every single part of whatever this is. So let's say see it's not connected disappears not connected disappears and the story goes on.
So gravity is your friend.
Oh really? gravity. There's no gravity. It's more of a physics or let's say geometry. The thing here is that as you see the puzzles can be quite

challenging to some degree, but they are as we are used to with games like arrows. There is no timer. There
is no nothing pushing you towards there.
Thank god. Thank god.
Thank god. [snorts] There is nothing that's been like, you know, pretty much there. I would say there isn't really a fail state. It's more of a like you're just stuck there as as per usual. They have this acorn challenge with some kind of let's say arbitrary thing.
Also, wait, stop here. Stop here. This is so well done as a get to you to play the next level when you see you only have eight levels left for the gift. Cuz when you basically get in the flow state for playing these levels, all you see at the end of it is basically your bar increasing and then you get a gift and it's just perfect.
Is this your first game that you've played, Mr. Felix?
No, this is exactly
it. I'm exactly what what is in all the

casual games or hybrid casual games like until next feature. Play seven levels is the same thing. Uh that's feature wise that's not consumable wise but m
okay it's different different view right but yeah
different reward same set
yes yeah exactly so but you're referring to a gift okay fair
not a feature
not a feature
you're getting good at puzzle games while you're speaking aren't you
but this this like come on like this super easy
yeah this is super easy even though there's like hard levels labeling it's still quite easy it's Just like you need to find the one that doesn't have the edges and then you kind of connect the other ones.
Can you show the boosters just since we have so many
bracket remove one and then hammer let's say this one and there it goes. And it's getting then easier and easier the more rings you break because then

all these other things are just breaking right away. That's it. Woohoo.
Yeah, the game play is very simple. They have some mechanics like
as it should be
and stuff, but it's again see like there will be like hard level. It's not really that hard. It's just like okay,
but it it has proper flames. It must be hard.
Yeah. It's just hard labeling for players to kind of,
you know, get it.
Just takes a while to look at it, right? So you can actually solve it.
Yeah. Yeah. Like you just need to do something.
There's no timer, so that's fine.
Yeah. Yeah. Exactly. So you don't have anything to do there.
And then
can you show the hammer one as well? Show the hammer booster.
Boom.
There we go. Actually, some levels can get stuck permanently. I I saw that already. Like if for instance, if there's a bomb and the bomb is part of the puzzle that it needs to destroy a specific piece and you don't do like destroy other one, you get perma stuck.

So that that can happen.
Peruck. Is that like perafrost?
Yes, exactly. It's like perafrost. You're completely right. And here we are. Yeah, there we go. Pretty hard level like few seconds. Nothing really to it.
Even during the podcast.
Yeah, even during the podcast. So, it's like double double double.
How come by the way? [clears throat]
There. There's a reason for that, my my game designer friend. But I'll leave this bombshell [snorts] until we get to the sensor tower chart which is up to the right.
There is a menu. You just need to go there. It never goes there. Where does this the tournament thing acorn challenge and then there's the streak where again it's just like streak bonus and that's it. Very very light. Same as arrows. So that's basically it for the game. I'm guessing there's maybe a few more mechanics, but I'm still thinking

like there's thousands of levels and very light mechanics curve. So, nothing really to it.
Only 7 minutes until you said it.
I was expecting you will say nothing really to it like 3 minutes ago. [laughter]
We are getting better.
All right,
dear listeners, it is it is happening.
Why are we talking about this? because this is basically like 2 weeks old and it went uh
bananas
went bananas because it's already 1 million dau and it's doing like 600 500k downloads a day. Of course, no revenue. Did anyone say web revenue? Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say

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And it's pretty much wiping out the other puzzle category, which I'm guessing is literally like
whatever that means.
Yeah, the other puzzles.
Like there's literally I literally saw it. this there which is Mad Kids Mad Games for my kids which is like the video that that literally says my ass sometimes
that I'm using on YouTube and it seems it's a branded game
so why not but there's like these whatever tic tac to slow puzzles
puzzles
yeah other puzzles like basically whatever we have puzzles like put it there orphan puzzles like

Yeah orphan puzzles yeah I don't want
but you see they already have another one right they're already Nebula's also has another title that's already in the top 10 right So,
oh really which one?
Yeah, go back check
just majong blast or which one?
Uh if you go I think it's called tap tile in the top list if you go down.
Uh
yeah, go down there. Yeah.
Yeah. Zoo zuduku.
I mean come on. Zudoku is a bit with different
dog.
Yeah. No, no, with different things. Yeah. Yeah, I saw it.
I actually Yeah, I actually saw loads of different creatives for this one.
So,
I can just hop in here quickly. Like
let me let me just finish here just saying that this is so fast that even if you go to the other puzzle DAU category, it's not even noticed here yet because there's still line drawing and tic tac toe and whatnot as the biggest ones. And

if you look at the actual numbers, it's already there. The biggest one.
We're two two and a half steps ahead, right? So that's why we
Yeah, but it's free to continue.
Yeah. So basically the ad revenue is still only about 45,000 to 50k a day because of the delayed roll out of interest because this game takes its time. And I know this because I also have it on good authority that this is Hungry Studio. This is Hungry Studio studio and basically Nebula is block. Yes, blockb blast. So basically this is known for probably delaying ads and the biggest block list ever, right? But this is hunger studio. [snorts]
M is thinking.
Yeah, I was thinking yeah like how is this hunger studio? But let's see. We can we can do No, it's based in Singapore. But yeah,
I really need to put this Necromancer

Warcraft sound in the podcast.
It says, "Let's see.
Let's see."
While he's looking up that, the real question I'm looking at here is why has Matcha taped his coffee machine? Has he had too many coffees today that he just needs to tape a post-it on to remind him not to have another?
Yeah. Yeah, exactly. He's like, "Please don't. It's already too late.
Please don't." So what what does this say that the interstitials are quite delayed because they're going for the retention or
so when I spoke to like one of their guys one of their guys one of one of like I think it was the VP of game design or VPO the guy who was at
two years ago at UniFi
they basically make a segmentation based on eCPMs and a bunch of other factors and then they decide the rollout but what they want you to do is they want you to keep coming back right and that's kind of block blast whole thing, right? Their D3 365 retention is
crazy high, right?
And the best way to lose users is

actually to show them interstitial ads. So, they basically play the long game and they rather get interstitial impressions over a longer time period than in one session or like frontloading them, right? And also, they're very mindful. So, the biggest block list in the world is Hungry Studios for block blast, right? But I guess it would make sense cuz you know they had that little snafu when they got removed from the Google Play Store for a couple of days and since then they have been losing DAU on Blockb Blast.
It would make sense to branch out with your knowledge from Blockb Blast in other games because their segmentation and all the stuff they're doing is very
mean template.
Exactly.
Yes. Yeah. Okay. is almost like the the episode where you were also doing these connections where like
conspiracy. Yeah. I'll be honest here. I'll be honest here. Someone I know told me. So yeah. Okay. [laughter]

Okay. Fine.
So he's like Yeah. Smoking back.
Yeah. Trust me, bro.
Someone I know told me. Okay. [laughter]
Okay.
He's in the room with you right now.
No, he's not in the room with us. He's definitely not in the room with us. [laughter]
Yeah. just just the comparison here that like it took arrows much longer to kind of get to this scale and this is just pretty much going bananas right from the start. So
yeah,
I'm guessing heavy UI driven from the right. Um do we look into the UI then?
Yeah, let's see.
Sure. Again, as I said, this is pretty much a UA creative.
Where could I find it, by the way, in the meantime? Like which game? like uh
and all all casual games from last year. Let's go and try to find it in farm seaside or whatever was the the different farming game from century. It was also in Tasty Travels before. So So

try this. I I can I can try to find the because honestly look it's AI and the game play. So it's let me Mhm.
It's very interesting. Yeah. [laughter]
Physics has left the room. Come on. Like, doesn't matter.
Oh, wow. Okay. Pretty nice.
Yes. And this is exactly what I saw in the different games. So, it's I mean, these are all the different playables. I mean, I can play it. They have 2,000 videos and like 90 90 labels. They said I couldn't make ads without the dev team. They said I couldn't understand [music] the tech. Guess what? I just made a fully working gorgeous top to play while eating noodles and watching trash [music] TV and taking care of my daughter. All thanks to Playa.

No coat, no stress, no cheat. Oh, I can try to solve this. There you go. Thank you. The rings aren't shattering. They're just like
of course. Yeah,
it's too hard to code.
Yeah.
Yeah, I'm sure something about that, right?
Pretty hard to [ __ ] play this with the mouse. Oh my god.
Yeah. How can how can you even play this on your your em emulator? You
you play it on the emulator, you crazy man. How come?
Of course.
Of course I put everything on emulator.
Exactly. I mean like do you know emulator?
Yeah, he plays everything on the emulator.
Because it's better. I can play seven other games on
I mean some games you have to admit like he's [ __ ] amazing at because of that. Yeah,

it's a real big advantage. Oh, great.
Match factory where you know you need to click.
Yes. Okay. So, all different things. Hey, it's pretty much the same thing. Just you see different person.
Yeah.
Yes.
Physics has left the building.
Yeah. It's It's the same people, just different different clothes as well, cuz the guy was the same. Just he had I think a different t-shirt. Oh, there you go. Give me this.
Oh, wow. So much. [laughter]
Easy IQ. Such a high IQ, dude. Yes. It's pretty much
This is good UA, right?
It's very good UA, of course. I mean anyway
and it's quite innovative.
Physics is not there that's fine but
because it has you know it has this kind of AI hook that's that's still in team

with the with the actual creative and play and then continues. So it's quite clever.
It is it is is all these different things and
do sunglasses convert well because there's a lot of sunglasses here.
Sung it's just you know the same same concept different people. Actually sunglasses are better because eyes is one of the most telling thing that they are AI. So you hide their face basic basically.
That's also good.
We have also like this Daniel Craig from Wish again. Same same concept different people.
No, there's definitely Daniel Craig from Wish.
Yes.
Dennis Craig.
Dennis Craig.
Craigslist for sure. So I mean
Daniel's Craigslist.
Yes. Exactly. So I mean yeah it's all different things here. It's just game play AI AI hooks AI game play all these different things and

it's very good use of the of creatives. There's also like 3,000 of these. I mean of them. It's two for this. I think it's not even full number honestly because it's just what like three free weeks old. All the networks. Let's just see if they have like what kind of things they have on Facebook. That's usually the craziest [ __ ] Oh, of course.
Found it.
You found it.
Mhm.
Yes. I told you. See, there you go. This is pretty much the
Yeah, this is exactly the creative.
Yeah, the IQ IQ. There's There was also the the
This is good, right? You can see these guys know what they're doing, right? Very good.
Yeah, like this is very studio, bro. Telling you.
But again, this just underrites the point that UA is 70% of the success.

Yeah.
Really? Of course. Of course. Oh,
hello.
Another guy.
Felix from Wish.
Yeah,
the kind of Yeah.
See how you feel guy's face. Ah, the surprise guy is still the same.
Yeah. Yeah. The just just different uh t-shirt. He had a hoodie before. Now we have IQ. You wouldn't make it on the podcast, mister. Oh, maybe. So, yeah. Here we have it.
That's super hard.
How much volume are they running? Like I mean like uh creative volume for 500k down a day. Isn't it like
it's going to be 3,000 plus?
Two and a half. Yeah.
Two and a half.
Two and a half. Okay.
Thing is how many how like it's very new.
This can be like easy 10k when it's kind of loads properly with all.

You mean like it's not counted yet?
Yes,
pretty much.
Just humor me. Block blast and see how many creatives they're running now.
Like 10k or 5k for sure. And Tasty Tables was running pretty much everything.
18,000 my dear friends.
Oh wow. They had to scale up then.
You on
14. Okay,
they went down before.
Look, they have also the this is still rotate rings. And hello, Mr. Albert.
Yes,
I don't know what else to say here. This is perfect.
So,
yeah, I'm guessing.
Yeah,
you have it.
This is Tasty Travels, February 2025 to April. And here you can see that there are
Yeah,
quite a lot of these. And it's exactly the same.
Exactly the same.
So they basically did a flow games.

[snorts]
Yeah.
Yes.
Question is again who is originator of this [snorts]
there. This was already in not definitely not a travels. This was already in some other game and they was just
copied
man like they have everything here like you see what like what creatives they running.
Yeah. Yeah. Yeah. There's like so much of this like ultra casual [ __ ] that there's on on that account
and also this whatever
fruit merch stuff.
Ah, you finally said it right.
It's like so
but that's that's the thing. So that was that was the UA creative before and I today I found out about one other game which is using a creative from the blast from the past which we all know and it's scaling. is by one soft but that's a different story. So we can talk about it next time. We can talk

about
number one.
Yes.
Let's end it here then and make a short episode because
I don't know what else is.
You will be seeing a lot of clones fast.
I'm guessing Grand Games will do an IP one.
I one also but like what's so the verdict is like they're making 50k per day right now.
Yeah.
50k per day.
Isn't that
from a million dollar?
Yeah. Should it will be more
more? It will be more, but basic Jakob got to level 34 without an interstitial, right? I got to level 18, no interstitial, right? Like if you delay it that long, like you're going to have a delayed impa, right?
But
yes,
it will grow. it will grow because the
stack it's also if you look at the countries we didn't look at that but basically the the countries are like it's a mix between a little bit of tier one but there's a lot of tier four like a lot of Brazil a lot of stuff like that right it's not like pristine traffic either so that will also bring down your ECPM
it's not the pristine traffic

traffic nothing really to it
US Mexico Turkey Like
where did the stack button go, by the way?
Oh, it's on the side there.
Ah,
okay. So ambushed me.
Your favorite pet.
Yeah, exactly.
Yeah, but you're not going to get premium ecms from Spain and Argentina, you know.
Sure. But it's a volume [ __ ] ton of volume.
100k US. This isn't bad.
Yeah, exactly.
100k. This This downloads not
Okay. So, so the the question is, is this going to grow or this is going to die or
grow?
Okay,
go.
It's definitely not hit its peak yet, right? It's still up to the right like crazy
daily active users for some time.
Maybe they implemented Kinoa into the live system. Woohoo. Because Kinoa is also sponsor of our podcast. Thank you very much, Kinoa.

Gina means you know AI operating system for mobile game operations live segments flows live ops game ops all you can imagine no death tickets so go to kinoa.ai integrating hours and turn your players into the money making machine no just into more revenues kinoa.ai AI. There you go. There you go.
You like arrows.
It's quite sticky. It's very easy game play. Pretty much no fail state. So,
you know,
and it's and it's tested because very accessible as well. And
it's a UA creative.
Yeah, exactly. UA creative.
I mean,
it's best as best as you can get. I wonder why hyper casual games couldn't do this before cuz this is basically hyper casual game but like I guess just
I think cuz they they went too quick on the monetization hyper casual right cuz it's like all about the first five

minutes.
Now I get it because hyper casual games weren't puzzle games.
That's that's the thing because puzzles you can get [ __ ] ton of content which hyper casual games didn't have before because all the big guys were in well were in puzzle were mostly like action.
Yeah. Like like Philick said like in the first 5 minutes you got [ __ ] ton of ads because the retention was terrible but this is
filled for retention.
No ads kind of. And then
kind of
gross.
We'll see. We'll see. Heard it here first
as usual.
Yeah. Okay.
Air air guns. Okay. Thank you guys for for listening. Please uh if you found out about similar game or you already see any clones, put it in in the comment section. And until next time, thank you very much. Cheers.
Bye-bye.
Bye-bye.