Yeah.
Flashbank as always.
So you see that it's now doing more revenue than at the height of office cat.
Yeah.
As you see here in the grand scheme of things regarding idlers itself. It's actually on second spot.
Yeah.
Already on IP revenue as by the way we are really really covering a lot of idlers in these charts like 4 a.m. and we're rolling the dice. My day [music] drops knowledge made of golden eyes. Felix with ads making those coins rise. Jack up designs worlds chasing the sky. We're the two and a half gamers the midnight crew talking UA advers and game [music] design too. Mat Felix Shak bringing the insight. We're rocking those vibes till the early daylight [music] master eyes on the prize. Tracking data through the cyerspace skies. Felix colors like a wizard in disguise. Jack [music] lift us to the high. Two and a half gamers talking smack. Slow hockey stick got your back. Ads are beautiful. They
light the way. Click it fast. Don't delay. Uh-huh. Uh-huh. Aha. [music] Ah. [music] [music]
Let's go. Hello everybody.
We're all wearing black.
Yeah, of course. Black on black. Finally. Yes.
Fine.
I think it's Yeah. Know like welcome to Two and a Half Dads because we were late for recording because you know bedtime stories for kids. Anyway, nobody cares. My name is Mate.
I'm Felix Brober.
And we are your hosts.
Giggly. We're talking about a cat game. And who is the biggest cat?
Cat gunner.
Wait. cat game and who is the biggest cat game publisher or creator like it's it was triple I mean they had like 17
million like cat games so but the game name is Idol cat gunner and I found this game when we were actually doing research for well I was actually doing research for playable trends which you hopefully all seen already because it's live on the channel if you don't if you didn't go and check it out and I was like what's happening here why why is this a cat shooting trees and nothing else is happening. Just I'm just evolving guns. It's like, "Okay, wait a second." So, I downloaded the game and started playing and then I checked the numbers like, "Oh, okay. We're definitely talking about it. It's insane." Although, I still have no idea what's happening. It's like,
don't worry. I don't know. I just I know it's it's just you you put your phone on your on your table and then just leave it there so it can play itself.
But it's like
it's a perfect dad game cuz I used left it open when I was like with my son and then I come back to it and make sure the screen doesn't go dark. That's it.
You make sure you make sure you you know your son doesn't kill himself while you're watching on one one eye on the [ __ ] phone.
Yeah, exactly.
Like it's not a perfect dead game. That's for sure. But anyway, I love this the art and I love cats in games especially and cats
their signature art like exactly the same artist as like
office cat and also the Harry Potter from wish cat game cat magic or what was it?
Yeah,
which didn't work well seems Harry Potter from which doesn't work well but cats shooting trees in desperate frenzy with lasers and [laughter] machine guns and whatnot. Andre, Andre sent me already like a video of himself playing this for three weeks and I was like, man, like why why are you doing this? Well, you know, it's it's very satisfying. I like [laughter]
for the love of God, I couldn't understand why the cats are shooting trees.
I was like, maybe some other enemies like zombies or
but why not? And like, you know, why are
you shooting trees? Like, why not?
I think it's some corporate thing like where they're like, yeah, we can't we can only shoot trees. It must be something cuz trees is so random. printers. [laughter] I don't know. Anyway, let me run down briefly the core. So, you see,
did you min Yeah. What
did you minmax this? [snorts]
No.
I check if there's I check the online codes. Let me just say that. I didn't check a guide, but like
okay,
you can't really minmax this because like at least for now there aren't that many decisions. Maybe just like resource allocation, but like okay, I didn't really went for it. Anyway, so you start with this actually what you start with I don't know if I can even do it this way. Yeah, you start like this. So there's only one cat uh shooting a gun actually. And then when you drag more guns into these other slots, it will actually make three cats and shoot a gun. These guys are going through stage
systems. So this is very typical idler [ __ ] like legend of mushroom, legend of slime like completely same thing where we have HP damage gating and that's it pretty much. The more damage you have the further you go. Uh the thing that is stopping you is actually time limit. So there's a like see times up and still I was like few few shots there for the for the end of the level to progress to stage 17. So it's not like some enemy killing your boss or whatever. They didn't care about HP, which is great because like you don't need to do any defense [ __ ] or what. Like trees aren't enemies. They're just standing there.
It's not doing anything.
So already on boarding I thought like I must shoot the trees to get to the enemies and then it was like you level cleared and you're like what?
Trees are the enemies.
Yeah. Like okay well
where are the enemies? That's the thing. They're not there.
That's that's it. Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20
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immediately tells you what that you need to [ __ ] merge it.
Yes,
exactly. Basically and you go on this neverending tree of like you know two goes into this into this into this and until you get here you are you know 50 years old basically.
Exactly. Even the damage goes into the idle economy like currencies of like ABC or whatnot because the numbers get so big because the curve just gets so big of
that [ __ ] is [ __ ] weak.
Yeah, exactly.
So that's the main mechanic. Then we have these three upgrade nodes which is power, speed, and money. And again, that's it pretty much. And you let it run and kill. Then they add more and more progression layers as you go. So you start with guns, then comes the skins, which is just like skin for the cats. So I guess rolls, you know.
Yeah. Well, at some point gacha rolls become very very big diminishing returns, meaning that like if you, you know, you cannot upgrade your guns with just few gems. So this is great because
again effects apply even without equipping the skill.
This is this is amazing actually.
So now I have three uh thieving cats or whatever. Prison escape. This goes all the way to like whatever super cat of like plus 300% damage and I don't know what this is basically pay to win like brute force like just you go there and bite [snorts] the other layer we have a fish tank where you go and you merge fish together where again each of these are
don't don't laugh I mean
we [laughter] thinking in any other industry this would have perceived as random but this is just great
this is great because like you have pets that give you crit critical rate and critical damage which is exactly like see 61% crit rate man you know how much DPS this boost
so this is perfect and the best part is that like free gacha is the these rolls and epig is these rolls so you basically always end up with a C even if you what not so yeah that's there then we have
pets which is just again just additional like utility this is not even giving you damage you get these from the hunt hunt all the like the the modes on the right are basically you going into a one minute DPS gate. So let's say let's go to the boss.
So you go into the boss and you have one minute to kill him and he just runs around. So it's upgraded three basically because
who would have thought that the dragon could breed fire on me? No one.
Yeah. No one. No one. Yeah, exactly. Actually cannot.
This is a very, you know,
it's a very friendly dragon. Friendly dragon. It's It's basically a walking piata and then you can always triple it with an ad. That's it basically. So, no thank you this time.
This, by the way, one of the best best sources of the of of the hard currency gems.
Yeah.
Then you have mine, which is basically the same except instead of walking piñata, you have just rocks. So, you you kill rocks there.
Then you have these again trees. In one
minute, again, you kill more [ __ ] trees. And that's it. And trip I'm guessing will be some idle mechanic of you sending cats somewhere. That's that's my guess.
Tree simulator. That's it.
Yeah. Yeah. And the most important of all of these is actually prestige or they call it rebirth.
Rebirth.
Yeah. Which is start again and use these permanent upgrades. As you see, they give you [ __ ] ton of boost. So again, if there would be an ad, which I guess I used already for this week or whatn not, you can for an ad start with three times more prestige currency, which is of course like no-brainer.
Very, very good use of ads by the way. I think I haven't seen this one yet.
Yes.
And then we have our usual three times power, five, three times money stackable ad placement. I was curious why they didn't go all the way in like we are used to with legend of
sly legend. Yeah, the blessing system which just like counts even the ads and the more you use it the more it gets [snorts] you know upgraded and stuff
and 5 minutes by the way pretty aggressive. The the legend of slime legend mushroom is like 20 minutes per ad boost. Oh 15 but this is five. This is like really squeezing
the adventure level adventure level of like
or say games level. They also have like ads for five minutes. That's just like and then you get to the other thing which is like they sell a lot of comfort and utility like the buff package permanently grants three times power and money. So get rid of this mechanic all together and just you know
put times three in your Excel sheet. If I go into the shop, I remove fours of that. I remove all ads. That's awesome.
Did you see also what they sell as a like little, you know, cherry on top for the removing ads?
You get one diamond? Yeah. One diamond per minute. Yeah.
Per minute. Yeah. Sorry.
Yeah.
But it's like okay, that is like in in the in the big big scheme of Excel
sheets it means nothing.
Yeah, it means absolutely nothing. Yeah. Absolutely. Literally nothing. But in the part of the game it sounds
like in the like in the early early part of the curve of course it boosts you but like you know you hit that wall one way or the [laughter] other. [snorts]
Then we have these special packages which are great because again auto upgrade package which means you literally don't need to do anything. You just watch at it because you just you know it clicks these buttons for you. So that's great. And then we have this was the buff package and diamond bomb package. Just like [ __ ] ton of diamonds. Okay, why not? And you see for the same price of like 8,000 you can get like pretty much double the money because this one [snorts] will go away if it's like after the first price. So it will be like 8k gems for 50 and this will be again I'm guessing this is also one time most probably or something. Anyway, so those are the offers they have even this one which is like auto diamond which again is just a batch for that other offer. Then they have mission system
which is basically battle pass which have ads in it on the free track.
That's the one I tried to click and I was like why is it not loading?
Yeah. Yeah, that's the one. And the interesting part that you can actually claim progress two times if you have it activated. This is also very very close because you immediately want to click it like why can I have this?
So that's there VIP passes and all these whatever things why it's so good on the monetization side and all these like
that's what I want to know. I decide because it's [ __ ] tripler. The guys behind office cat, they know how to monetize catbased idlers.
They have a [ __ ] ton of experience with it.
Yeah. Yeah.
For instance, this step gacha, not step catcher, step offer is perfect. Yes. It's like
it's very similar to step gacha setup where you would have like free [ __ ] on like different roles, but instead this is an offer actually. So if you buy the ST laser, you can get double ST laser and then you can get the triple ST laser and so on so forth and goes all the way to
I'm pretty sure like it scales from 1.09
to like [ __ ] like
$50 here. Yeah. Yeah. Yeah. For sure. For [laughter] sure.
Go up not it's 50 for
he's like 99.
And by the way auto segmenting because you see you start with low conversion point and you pretty much let the user go until his uh
the daily LTV transaction. Yeah. Yeah. So that's this this is very very good this step up stuff. Yeah. And I think we are pretty much there. Like there's some random daily [ __ ] There's
like stage 2,400. Really? Like I was like looking at this like okay somebody again throw like 50k on this life.
Yeah. Uh and then we have some some more packages pretty much. But in an idol game, all these things like kind of vanish because you just like move on the curve which is never ending. So I don't know. But uh yeah, it's very like the music and everything is very calming. Yes. There's like [ __ ] ton of
cats like shooting stuff and that's it pretty much. Like you shoot more trees and that's it. Numbers go up. Numbers go up.
Numbers always go up. the the interesting part like comparing it to for instance like batcher hero or whatn not I'm still I I I I cannot play anymore I'm sorry it's just like so grindy
is that at least they have all of these modes and different progression layers and like again for instance if you if you kill this boss there's a new one and again it gives you like the scared stick in front of you and I'm guessing that hopefully there will be some event mechanics because they are there not currently and so on so forth But oh, by the way, this this button I really love. You know what's this echo means?
No.
It's like saving battery.
No com.
Yeah. Yeah. Yeah. Yeah.
Yes.
So, it's economy mode where you don't need to waste your battery so much.
Yeah. [laughter]
What do you think this What do you think
the spend depth is in this game?
Yeah. [ __ ] ton. [ __ ] ton. Like 50k for sure.
[sighs]
I I can't even imagine how much how much money it gets like to the end of the curve and like even if you get to the end of the curve so what like you just pull on the Excel sheet so that's it. So [snorts] I
because you missed a couple of monetization stuff cuz they also have offer wall I think from tap joy from what I saw and then link
and then uh it pops up but then they also do interstitials. There's uh yeah, but they also do interstitials because I see so many people complaining [snorts] about interstitials like in the in the reviews so in the ratings.
So then there's also like random banner ads that pop up every now and then. So it's like
Yeah, squeezing out. Yeah,
we saw that already. I think after I killed the dragon or something there was a random banner ad.
There is a Yeah, some banner ad.
Yeah. Yeah. Kodia Korea only. Korea only. I don't know. That was that was a banner. Even now.
Yeah. Yeah.
Yeah.
When I was when I killed the dragon.
When I was killed the dragon. That was a banner.
Yeah. Like they I think they figure it out pretty well. But no interstitials for me. And again like this is what like 3D can play.
Can play.
And read some ratings. One of them was from the states and was like and there was a four. That's just a comment on a onestar rating. So it's definitely there. Jeez.
But it's still very casual. I can't wait when we open the numbers and check the US share of the revenue because I
compared to even Office Cat, it's still quite simpler.
It is. Yeah, it's super simp. Yes. And then you like go all these like damage gates. Yeah, that's shoot rocks or shoot dragons that don't breathe fire and just run away. Those are basically
it's a friendly dragon. I mean like you you don't know the cats are like the in
history like the best friends with dragons.
Sure. Cats are best friends with everybody especially when they push them to the underworld.
Wait, wait, wait, wait, wait, wait. Today's episode is brought to you by PVX partners. Developers now have a new way to fund their marketing. It's called PVX card. If you're scaling your gaming business and need more capital for UA, here's the deal. Your credit limit grows with your marketing performance. The higher your ro is, the more credit you will have available. It's dynamic, flexible, and scales as fast as you do. Just check out pvxpartners.com/cards and scale your UI with PVX card. again, pvxpartners.com/cards and get your PVX cards to scale your game. Thanks PVX for sponsoring this episode
cuz I like I I went down a rabbit hole
like you see like you know so Tree Pla is owned by Neptune which is owned by Kako Ko games. Is that how you pronounce it? Ko games.
Kako Kako which is you know really big.
Let's even get there. Oh my god. LA.
But I was like, what is this game big conglomerate that bought it that has like a rule against like shooting or killing a big conglomerate?
Yeah. And exactly. But like no, they have shooting games. So like I don't understand. Like do you think they just picked it because it's like cupcake trees is funnier than shooting zombies.
It's cats. Who cares?
Yeah.
That's the That's the main
Yeah. and very wide audience that that's there. So
yeah.
Yeah.
Okay. Let me go to numbers
please.
Yeah, let's do numbers.
We have all [ __ ] I mean this
Yeah. So
yeah,
flashbang.
So you see that it's now doing more revenue than at the height of office
cat.
Yeah,
as you see here. But most probably not even let me compare. Yeah, in the grand scheme of things regarding idlers itself, it's actually on second spot.
Yeah,
already on IP revenue. As by the way, we are really really covering a lot of idlers in these charts. Like I think we are kind of
look at Golden Goblin. It's still there.
It's still there.
But it used to be first. It used to be first. Used to be always first.
Yeah. But like what other idol game do you know has been in the top 10 for that long? Like doesn't happen.
Adventure.
Adventure.
Yes, for sure.
Eventually there for forever.
Idle Mafia most probably as well.
My perfect hotel also.
My perfect hotel as well.
Egging in. Okay.
And see this is this is like a very
also Supermarket Tonk. Yes, that's that's an idol game.
Idle Bank Tycoon. [ __ ] hell. We go. Where's Where's I don't mind at Tycoon. It's not even Ah, there it is. 11 spot.
That's never going anywhere. Yeah, it's not going anywhere. Ubisol will die first and then them.
That is true. No argument there.
Ouch.
That hurts.
Yeah. So performance. Where's the performance? Yeah. So it's doing uh 100k a day already on IP revenue. More than
IP is like 150 at least if with the sadness multiplier
counter
top. It's about 30k with the rewarded ads and interstitials I think. But then also there's the open thing offer wall. I just estimated at about 4k a day. But link I have no idea how to handicap and how much money you can earn from that. Is it the same as offer wall or not? I have no idea.
Well, we went to the China and you are earning pretty much like there's multiple things. How can you earn money? It's pretty much what they said. It's 20% on top of the IP revenues because you are getting money from
users that are linking their well linking their account on link on free cash or creating a new one. So it's for new one and re-engagement or whatever which is the first part of the of the like ear and then the second part is like it's an actual offer wall. So it's two things. So it can be anything plus 20 to 30%.
Yeah. Okay. Okay. But that's the vendor saying that. So let's say 10. How about that?
We saw the numbers when
Oh, you didn't. So you actually think you actually think it's earning you actually think it's earning 12K a day more. Like 12K a day.
Let's say Okay. So if we close one eye then let's say 15% on top of
very good traffic, man. It's South Korea, US, Japan
and link has 15 15 countries. It's not on it's not US only. So
So it's a lot.
That's that's the thing.
So
okay. So basically then they're earning 45 45 to 50k a day in ads then. So that's 200k a day already
with sadness multipliers.
Sadness multipliers I I would say like it's 2 250 per day if I'm
I'd buy. Yeah, I'd buy that.
I I feel I feel quite generous today.
I feel generous. Okay.
Borrow money from mate today.
Yeah. Yeah. As usual. Very interesting thing is that as you see notice the active uses we want revenue. We want revenue. It's already passed revenue of the office cat peak regarding IP stuff. And you see
also downloads as well
downloads like these guys are really upping up their game.
So
well I found this game when I was looking into the playable research. So I mean it must be
No, but like
remember remember like what was this? What was this?
This is not the correct last year.
This one that was another discussion. Where was this?
This one. Yeah. Yeah. Yeah.
Yeah. This one I really wanted to cover this one because I thought it will be like a winner. This
Yeah. But it wasn't
Harry Potter from Wish Thing. And it seems it wasn't because it died horribly and immediately
This looks like one of your [ __ ] VHS store games.
Yeah. Like this this this didn't go nowhere like
Well, so what? Yeah.
Hoping so much for it. No,
but you see like again make these shots and sometimes they work, sometimes they don't. Anyway,
you know what would be better if they used for this cat game? Kinoa because then they can earn more money with the game with the with the players they have already because Kinoa is [snorts] the live op system and not only that because you can actually use flows, live segments, inner messages, push notifications, AB testing whatever in one place real time run by your operators. So you know go to kino.ai AI and don't leave your money on the table because
then you can grow Kino AI that's
really need we really need to cover also this game at some point which is the idler main game
and the
which I guess it will be like 80% Japanese revenue.
Yeah, let's anyway go back go back go back to
Okay,
go back to go back to cat gunner. Uh I just wanted to like
a thought experiment here. So I wanted to say
I think Treea is probably the company that has profited the most from cats
in the world like in the history. But then
no
but then I basically looked up and I came across this beautiful website called cats.com the ultimate cats rich list and it basically is a tracker of the richest pets in the world. So here if you give me the screen,
have you heard about talking Tom?
Yeah, but look. Hey, let me give me the
screen. Give me the screen.
I found that there's a dog called Gunter the 6th that inherited half a billion half a billion dollars.
Yeah, I know this dog.
Why do you know this dog?
Because he's the most famous pet in the world.
Is it?
Most richest. Yes, it is. I know him. getting invested
from internet.
How? Okay. So, you go internet
most no. I think I think I got here when grandpa cat died and I was like why is he so rich and then like who's the richest actually? Let's head up at the door.
Well, [ __ ] I need I need to get more internet because first of all I didn't know grandpa died. And second of all, what the who the [ __ ] is G the 6th? Yeah,
I didn't know the six at all. I I didn't know. Wait. Okay, so Jakob, tell me who's Gun the six then.
It's a dog.
A German Shepherd's best It's Jakob's
best friend. Apparently,
it's German Shepherd that's like extremely wealthy because why?
Because he's like a millionaire owner or something.
Oh, so it's not him.
Wait, wait, wait. Silence. Okay, okay, okay. Listen to this, M. Okay. The world's richest pet, a a German Shepherd known as Gunter V 6th, is owned by the Gunter Corporation, who also managed the dog's estate and fortune, and through real estate investments have rocketed Gunther's grandfather's inherited fortune from a mere 80 million in 1992 to 500 million reported today. It's still no surprise that this lucky boy finds himself the richest pet in the world, five times richer than the runner up on this list. to demonstrate his business ability and talent for real estate. It has been reported that Gunther recently sold a mansion formerly owned by Madona.
What the [ __ ]
It's just like soand run by some hedge fund or whatn not and the name is the dogs.
Oh my god, this is so random. Okay, so I
so we need a game about gter but it would be quite hard to get that IP swimming in money. My god. My god. Why? What?
All right, let's see. Their creatives are going to be amazing like Chub's creatives usually are.
Yeah, find a cat. That's not the right cat game.
That's not the right.
That's right. That's not the right game.
I got to say that the South Korean companies are getting really good at monetizing like Super We did a couple weeks ago. Like,
oh, the thing that I'm interested in, I'm really like, is that much more Western appealing.
Yes. That's what I'm really kind of proud of the guys that like they finally cut the strong strong let's say streamline muscle there and like it's not this whatever spam fest of 20 features.
So this was this was the playable that really caught my attention. I was like what the [ __ ] is going on in here?
Logs actually not even trees. Like
not even trees. No not even trees. No,
no, no. Like this is it. I like what's happening.
Is it playable? Yes, this is a playable. Yeah. So, this is a playable like, huh? So, I'm shooting this. This can't be the whole game. I can't just shoot locks with the cat. Apparently, there is. That's is that's it. So, I have all
Why do Why do I think that I will find like 50 million video on YouTube with idle cat gunner or whatnot?
I hope so. Well, I didn't check it.
It's very also like it's very streamable.
It's like a meme.
Yeah, it's absolute meme. absolute me. I don't think it's 50 million video right there. But it's like it's a lot of different things. Look, I want I want more cats. Yes, of course. More cats. And I was literally trying to find out like how this ends and it's still I mean this is the best performing playable because I don't even need to play it.
So I told my boss I made a playable app [music] with Playable Maker and he said to me, "What language did you code it
in?" And I said, "I don't know. With Playable Maker, [music] all you do is drag, drop, click, and it does it all for you. So again, he said, "What language did you make it in?" And I went, "I don't know, English." [music] At the end of the day, as long as a playable maker does it all for you, why do you care? It's just like magic. [music]
And it's actually plays itself as the same as the the game,
but it's never ending, right?
It's never It does end, but
Oh, yeah. You're right. I I will find [ __ ] because it's most probably somewhere on that cacao or link.
Exactly. So this is this is the black hole launcher or antimatter cannon. Anyway, so this was pretty much the the playable that we can think that that's the game. So this is it, right? Great. And we have so much more interesting stuff happening in here. So hello, you know this it's pretty much the the whole concept of hey it's
ah that's the meme
the meme of strong characters walking by another character.
Yes. Also this reminded me the kingdom guard like with the apes creative where the apes were just kind of walking around the city and then there was like a small ape trying to kill the the bigger one and then just got cheated pretty much. So that's
those aren't even fake ads.
No, no, no. I mean, not really
to some degree.
Some degree, but it's like this is all great. [laughter] All great stuff. And we saw this with uh what was it? I think Legend of not slime, but the other Legend of Mushroom. They had this mushroom.
Yeah, Legend of Mushroom. They had this creative RPG.
Yeah, but this is the the levels right here. All like the different stuff. Yeah, AI art stuff. Also, the levels. Hello.
Do you think this is AI actually?
That looks great.
Yes, this is AI. This is AI for sure.
Yeah, this looks amazing.
If you see 2D characters with 360 or 180 like camera angles, it's usually AI.
Yeah. So, we have all of these different things. And also slope guy. Also the like let's say up. Sure.
That's kind of funny concept though.
Yeah, of course it is.
What What does the small guy get? Like nothing.
What's he revolver gun? Hello beach.
Sizes and everything.
Yeah, this is perfect.
I would love to ask them why they chose trees. Like why trees?
Yeah, we're not stopping there. But I have
I don't think so. This is some crazy CPI test. I think this is literally just them being creative.
What do you mean CPI test? I mean it's cats and trees. It's just [ __ ] ridiculous. Like that's
No, but but I mean like like it's like one shot. It's not that like they had like 20 different ideas that they tested. I think like they just went with this because somebody
Yeah. Yeah. Of course.
Wow. Well, this is definitely
just with shotgun.
No, but this reminds me copy bar go concept a little bit. So,
we have more. I mean, look at all these different things. We saw this before, but let me show you the real deal, which is obviously
how many creatives
always on Facebook.
Oh wow. What's [laughter]
slap? See
forex? Really
[ __ ] slapping everyone.
Wow.
Yes. [laughter] This is This is
This is Forex.
This is absolutely amazing. This is everything. It's like like I mean
but the tree stole his cat waifu. Really?
Oh my god. What was that?
I'm just like I'm like as a humanity where are we heading as a species by watching these creatives? You know it's just hilarious.
Doesn't matter. Absolutely doesn't matter.
So trees are bullying cats and then cats pull out like machine gun on them.
Go to that one with the like the is the renovation one.
Of course. It's it's of course it is
dark one. Yes, exactly. It works.
See again same as with X XP hero. They just went full on like forex creatives.
Full on forex creatives. Exactly. Full on Forex creatives. And this is
because it works because it's for RPG.
Yeah. Yeah. Yeah. Yeah. Look.
Wow.
Trees bully.
Trees bullying cats, man. That's so perfect.
There you go. Like that's your whole [ __ ] story. So yeah, [laughter]
please being unfaced by big sher. [laughter] I mean this it doesn't go better than this. It's it's so perfect.
This is actually the most I've laughed in one of our game reviews for at least half a year.
I mean this is all AI pretty much. Of
course idea is perfect.
Yeah, exactly. just the ideas like oh my god like I was I was going through this like oh here you go you have sniper cat
was so now tree is giving the chest away instead of the
yeah of course
okay
but look at like it's buff tree
buff tree [laughter]
small guy walks in of course get some [ __ ]
there you go change [laughter] Yeah, I see like the creativity here. Oh my god. Like I was I was looking all over like ah yes, I love this, you know. It's absolutely
okay. I like that this doesn't have to list. There we go.
Yeah. Tear list. Yeah. List everything. Everywhere is a tier list. Of course, there is deer list.
This This is amazing.
Arm cat spotted in you. You're literally [laughter] like a newspaper ad.
Yeah. Yeah. Yeah. Yeah. They put it in NY cat news. You see they don't [ __ ] care. Like it's amazing. So it's all of all of these different things. Yes. Sushi cats. No, it's not sushi.
Sushi. No, this is like heaven where the tree is is gold basically.
Yes. Oh, it's almost like Hero Wars.
Yeah, this is Hero Wars.
Yeah. Almost
Hero Wars.
Yeah. Goodbye. Back to shooting trees. Was the one under it? I paid for this ad. Yeah, I paid for this. The classic concept. Oh my god, I paid for this. I just play this game, please. That's it.
I mean, I've seen it before. And
yeah, some degree.
Yeah,
I don't know. I mean, I will try, but it's like it's I think it worked before. Now I don't think it's
Forex. Forex. Exactly. Forex.
Forex with trees.
Revenge. It is. [gasps]
Yeah. A forex again. Oh, not that much, but
cat food. Yeah,
food.
Get food is so so many different concepts and honestly I love them all. I [ __ ] love them all.
They literally have like a guy doing a te list on stream.
So that hello my friend
cat getting friendly with the tree. Yes. What happens?
I don't know. I can't I can't speak. The
tree is bullied or something. Yeah. Yeah, of course.
So, yeah. So, that's that's what we have. Let me just check this one. Is a game where a cat shoots trees. Actually fun. Yeah, of course. Yes, it is. [laughter]
That's That's it.
I just left the game running. Money came pouring in. No [ __ ]
No [ __ ] So, that's that's what we all have here. And then yeah [snorts] want one more thing and then we can
I mean this is getting top marks on everything. This is game super well.
Yeah it's quite easy actually.
Quite easy. Yes. Okay. So if you go to actually here and
900 creatives
uh that was only on [snorts] Facebook and new ones. This one sec.
It's actually not that bad. It's pretty 1,600. If we go new in last 30 days,
it's 1,0001. So yeah, it's it's actually really good. I just had
Yeah, if you look back, it's going to be more in a month.
Yeah. So if we do all of these, yeah, you can clearly see like where where the money is. But at least they are running a lot of other stuff than than Apploavin. Honestly, even with Apple, I mean, if we look at also here and then it's 157 playables, which is actually quite good because it's only new. And if we go here, yeah, it's 160. Okay, it's fine. So, even if even when we're talking about a plugin as top channel, it's still [ __ ] ton of new playables. So, all in all, like this is exactly how it's how it should be. Exactly how it should be. So like I like
chef's kiss.
Perfect. Well done.
Yep. Biggest game for three players it seems.
We'll see when we do review radar.
Yes.
But I think it's going to do really well.
Yes. I hope this scales more than 250 per day. Honestly,
please guys add some robust live offs. Don't don't let it run into the ground. Well, we already talked about Kinoa, so you should definitely you should definitely implement that so you can run better live ops. Anyway, so thank you very much guys for listening and coming and you see you next time. Just comment on the video all your cat games and whatnot. See you. Byebye. Bye-bye.
Auto-generated captions from YouTube — names and numbers may be misheard.
Idle Cat Gunner has emerged as a dominant force in the mobile idle gaming sector, currently securing the number two position for in-app purchase revenue within its category. The title generates between $200,000 and $250,000 in daily revenue by synthesizing a highly accessible gameplay loop with aggressive, multi-faceted monetization tactics. By stripping away complex mechanics such as enemy AI or defensive requirements, the game focuses on a simplified progression model where players merge weaponry to overcome time-gated damage checks against static targets. This minimalist design philosophy facilitates high player retention and creates a frictionless environment for integrating rewarded ads, offer walls, and permanent utility purchases.
The commercial success of the game is bolstered by a sophisticated monetization architecture that includes battle passes, auto-upgrade packages, and tiered offers. These systems are supported by a robust LiveOps strategy that ensures consistent engagement and long-term player investment. By catering to a broad casual audience, the game has successfully surpassed the performance benchmarks of previous cat-themed titles, establishing a new standard for profitability in the idle genre.
User acquisition strategies rely heavily on high-volume, meme-driven creative assets that leverage humor and relatable narratives. By utilizing AI-generated content and diverse scenarios—such as revenge-themed plots and RPG-style tropes—the marketing team maintains high engagement across major social platforms. This commitment to rapid creative testing allows for effective scaling, ensuring that the game remains visible and appealing to a wide demographic. Ultimately, the combination of streamlined core mechanics, aggressive monetization, and innovative advertising positions the title as a top-tier performer in the contemporary mobile gaming landscape.
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