Annual Review: 2025

The document outlines Ukie’s first year of its five‑year “Supercharged” strategy, aimed at accelerating the UK video games and interactive entertainment sector. The thesis is that a coordinated policy, industry‑wide campaigns, talent development and trade support can secure the UK’s position as a global leader in games. Key findings show that consumer spending reached £7.6 billion in 2024, a record high, and that Ukie’s advocacy generated three major policy wins: recognition of games as a growth sector, a tailored growth package and £30 million for the UK Games Fund. The organisation also secured £75 million in business wins through global trade activity at GDC and Gamescom, and delivered 19 consultations to government bodies. In talent development, Ukie supported 30 companies via its Growth Programme and ran the largest student game jam with over 200 participants, while Digital Schoolhouse won a national BETT award for best opportunities and experience. The scope covers the UK, with outreach to Scotland, Wales, Northern Ireland and international partners such as Tencent. Methodology includes evidence‑based lobbying, a national pulse survey network, and partnership with academic institutions for skills research. The report concludes that the next year will focus on deepening policy influence, expanding trade missions, and fostering emerging mobile, UGC and external‑engine opportunities to sustain industry growth.