Video Games Development Industry in Romania – 2022 (Summary & Key Insights)

Video Games Development Industry in Romania – 2022 (Summary & Key Insights)

1. Industry at a Glance

| Metric | Figure (2022) | Comments | |--------|---------------|----------| | Total industry value | ≈ €222‑332 million (range reported) | The spread reflects different sources/segments (e.g., studio revenue, B2B services). | | Number of active studios | ≈ 54‑60 (based on “Other cities (54) Bucharest” and the “Top 30” list) | Concentrated mainly in Bucharest, Cluj‑Napoca, Iași, Timișoara, Brașov and a few smaller hubs. | | Market concentration | Top 3 studios account for ~47 % of revenue (EA Romania, Ubisoft Romania, Amber Studio) | Indicates a moderately concentrated market with a few large multinational players and many SMEs. | | Growth trend (2021‑2022) | +15 % – +25 % for several mid‑size studios (e.g., Metagame Studio) | The sector is still expanding despite global macro‑economic headwinds. | | Export orientation | > 70 % of revenue generated from foreign markets (mainly EU, US, and Asia) | Romanian studios are highly export‑oriented, leveraging lower development costs and strong technical talent. |

2. Top 30 Studios (by reported revenue / size)

| Rank | Studio | Location(s) | Reported Revenue / Size | Notable Points | |------|--------|-------------|------------------------|----------------| | 1 | Electronic Arts Romania | Bucharest (HQ), Iași | €106 M (largest single studio) | EA’s “Playtika” and “EA Studios” units are the biggest revenue generators. | | 2 | Ubisoft Romania | Bucharest, Cluj‑Napoca, Iași | 47.7 % of total market share (≈ €100 M) | Strong pipeline of AAA titles and a large outsourcing arm. | | 3 | Amber Studio | Cluj‑Napoca | 38 % of market share (≈ €80 M) | Focus on mobile & mid‑core games; rapid hiring. | | 4 | Gameloft Romania | Turda, Târgu Mureș | €6.8 M (6,800 k) | Mobile‑first, strong presence in EU & LATAM. | | 5 | Green Horse Games | Arad | €? (data missing) | Indie‑focused, growing export sales. | | 6 | Playtika | Iași | €12 M (approx.) | Social