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ESAC – Entertainment Software Association of Canada
The Entertainment Software Association of Canada published Amateurs de jeux vidéo au Canada 2020: Faits essentiels, based on surveys conducted by The NPD Group from 18 to 27 May 2020. The surveys took 15 minutes and targeted Canadians who had played video games in the previous four weeks. The final sample included 2,633 adults aged 18 to 64, 305 children aged 6 to 12 and 257 adolescents aged 13 to 17, with children and adolescents reached through surveys of parents. Results are weighted to Census of Canada targets.
The report states that 23 million Canadians play video games, and that 61% of Canadians do so, down from 64% in 2018 but up among those aged 18 to 34. Since the pandemic began, 58% of adult players and 80% of adolescent players say they play more, and 65% of adult players and 78% of adolescent players say playing at home helps them feel better. Fewer than 2% of Canadians started playing for the first time during the lockdown.
Among players, 57% of adults and 65% of adolescents say gaming during the lockdown benefited their mental health, while 43% of adults and 70% of adolescents say it helped them stay in touch with friends. Since the pandemic began, 44% of parents of children aged 6 to 17 report spending more time playing video games with their children.
Digital purchasing is growing, with 33% of adult players and 42% of adolescent players having downloaded full games. Esports participation reached 35% of adults and 29% of children and adolescents in the 12-month period ending May 2020. Overall, 74% of Canadians play alone, while 55% play with others.
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