Beyond Gaming: What You Need to Know

Key insights

6 takeaways

01
EU5 video game sales rose from €14.4bn in 2019 to €20.2bn in 2024 by the deck's estimates.See it on page 5
02
Over half of the EU5 population now plays games on any device, with reach growing across the period shown.See it on page 6
03
The EU5 gamer base was 128 million, up 12 million since 2019.See it on page 7
04
Playing video games was reported by 41% of respondents as a weekly activity, ahead of socialising with friends at home (37%).See it on page 9
05
Gamers were more likely than non-gamers to trust a new product from a brand they already know, at 84% versus 78%.See it on page 18
06
Gamers were more concerned than non-gamers about the need to do more to look after their mental wellbeing, at 84% versus 79%.See it on page 24

Summary

This Ipsos webinar deck, "Beyond Gaming: What You Need to Know" (June 2025, presented by Research Director Eduardo Mena and Associate Director Marc Richter), draws on Ipsos's GameTrack survey conducted on behalf of Video Games EU across five European countries (EU5), with about 2,800 respondents aged 11-64 per country for spending questions and about 3,000 per quarter aged 6-64 for reach questions. It also uses Ipsos Global Trends 2024 data drawn from roughly 1,000 respondents aged 15+ per year per country (50,237 in total). Estimated full-year EU5 video game sales rose from €14.4bn in 2019 to €17.6bn in 2020 and 2021, then to €18.4bn in 2022, €19.4bn in 2023, and €20.2bn in 2024. Reach grew: over half of the EU5 population, 54%, played games on any device in the period shown, with 128 million gamers in EU5, up 12 million since 2019. Weekly time spent playing was described as stable over time. In the Global Trends survey, 41% of respondents said they had played video games in the past week. Gamers were more likely than non-gamers to be technological optimists and to express trust in brands and trusted voices, while the deck also notes concern about privacy and AI "slop".