Enhance Your Tycoon Gamers' Immersiveness

Key insights

6 takeaways

01
Expected themes for Tycoon gamers' next game are City Building (59%), Farm (57%) and Garden/Flower (54%).See it on page 1
02
Spenders index 1.7x compared to non-spenders on playing with other gamers.See it on page 1
03
Compared with non-spenders, spenders index 1.6x on in-game ads that offer rewards and 1.3x on unlocking new characters.See it on page 1
04
New content or updates is cited as a reason for re-engagement by 37% of non-spenders and 33% of spenders.See it on page 1
05
An exclusive welcome back gift to help restart the game is cited by 38% of spenders for re-engagement.See it on page 1
06
The Tycoon gamer audience is 55% female and 45% male, with 60% under 35 years old.See it on page 1

Summary

This one-page slide deck from Ipsos, based on the 2022 Google/Ipsos study "The Shifting Needs of Global Mobile Gamers," profiles Tycoon gamers, players of games focused on managing economic processes, usually in the form of a construction business. The study surveyed mobile gamers in the USA, Japan, Germany, South Korea, Brazil and Indonesia in April 2022, and the deck notes that an additional 1,800 online surveys with Tycoon mobile gamers were conducted, alongside online in-depth interviews, across key markets. The deck reports that the Tycoon gamer audience is 55% female and 45% male, with 60% under 35 years old, and that these gamers also play Strategy (55%), Casual (55%), Adventure (50%), Puzzle (39%), and Action (38%) games. Expected themes for the next game are City Building (59%), Farm (57%) and Garden/Flower (54%), and the deck notes that Tycoon gamers' top preferred themes, farm and gardening, perfectly echo their daily interests (e.g. pets and gardening). For engagement, the deck reports that spenders index higher than non-spenders on playing with other gamers (1.7x), in-game ads that offer rewards (1.6x) and unlocking new characters (1.3x). For re-engagement, the reasons listed include new content or updates (37% of non-spenders, 33% of spenders) and new elements added in the game (32% of spenders, 31% of non-spenders).