Ipsos

Children’s In-Game Spending: Europe

• 76% of children do not spend money on in-game extras, a figure that has remained stable since 2020.
• Average monthly in-game spending among children who do make purchases dropped from €39 in 2023 to €31 in 2024.
• 95% of parents whose children spend money in-game have established formal agreements, with 49% requiring children to ask for permission and 27% enforcing strict spending limits.